Available to hire
I am a seasoned marketeer skilled in strategy work, integrated marketing, and financial management. I enjoy challenging the norm and exploring new ways of working while basking in the adrenaline rush that comes with every problem-solving opportunity. Getting my hands dirty to learn and to improve is part of the fun. I’m a firm believer in human skills; to me, it is never just about the task at hand but the demonstration of keen listening, adaptability, and empathetic leadership.
Experience Level
Language
English
Fluent
Japanese
Advanced
Work Experience
Account Director at ANTICS HOLDINGS PTE LTD (antics@play)
January 31, 2025 - August 20, 2025As Head of Client Services, led a team of 3-4 account managers managing all accounts and new business development. Expertise includes branding, marketing campaigns, ESG (brand), PR and research. Boosted sales revenue by managing project P&Ls and agency budgets, pitching and leading the team to win new businesses. Maintained strong client relationships and mentored account team members. Collaborated with Creative and Operations teams and network partners to optimize project outcomes. Led marketing initiatives to generate leads including social media content, ESG product marketing, and partnerships.
Account Director at SALT CREATIVES PTE LTD
January 31, 2024 - August 20, 2025Led conceptualisation and execution of omni-channel campaign strategies. Developed strong understanding of the B2B market demands with digital and data-driven commercial campaigns. Financial management of account revenue and costs. Key account lead for Fei Yue Community Services’ Family Central initiative, HP Commercial division, Merck Sharpe & Dohme (MSD), and KODAK Lens account. Successfully grew social media engagement significantly and developed partnerships.
Senior Account Manager at SALT CREATIVES PTE LTD
March 31, 2020 - August 20, 2025Supported omni-channel campaign strategies for key clients in B2B markets including digital activations and financial management of accounts.
Client Services Director at DECADENCE DESIGN PTE LTD
August 31, 2018 - August 20, 2025Pitched for new businesses and developed existing accounts creatively. Led the design of communication assets including social media posts, website development, digital ads and email marketing. Developed online paid advertising strategy and creative proposals for various clients.
Account Director (Freelance) at Freelance / PICO Pixel Pte Ltd
April 30, 2018 - August 20, 2025Provided marketing services including client servicing, PR agency coordination, packaging design, corporate collaterals, and development of creative artwork for product launch campaigns across multiple countries.
Account Manager at CREAXIS DESIGN PTE LTD & GAGATREE PTE LTD
October 31, 2017 - August 20, 2025Pitched and developed integrated marketing strategies including influencer management, media planning, and creative design for clients such as Essilor, Danone Asia, Canon, Certis CISCO, Toshiba, LG Electronics & NTUC First Campus. Managed project P&L, grew account revenues, and led government project pitches and executions.
Senior Marketing Manager at YELLOW PAGES (SINGAPORE) LIMITED
July 31, 2009 - August 20, 2025Co-headed marketing department, provided direction for product development and restructuring to drive sales. Led market research, competitor analysis and partnerships. Managed marketing budgets and digital awareness strategies.
Manager, Business Development at FUJITSU ASIA PTE LTD
February 29, 2008 - August 20, 2025Responsible for sales and marketing of HDD and MO drives. Led international business development in India, exceeding sales targets and nurturing client relationships. Member of new product development team.
Regional Marketing Executive at CANON SINGAPORE PTE LTD
July 31, 2004 - August 20, 2025Planned and managed marketing and communications for Laser Printer business across South & SEA regions. Conducted market and competitive analysis and collaborated with agencies for product launches.
Relationship Manager at CARLSON MARKETING GROUP (Direct! International Pte Ltd)
June 30, 2003 - August 20, 2025Built and nurtured agency-client and channel relationships. Conceptualized integrated marketing programmes including rewards, loyalty programmes, launches, seminars, and promotions. Managed client accounts with teams.
Operations Officer, Corporate & Institutional Banking at STANDARD CHARTERED BANK
November 30, 1999 - August 20, 2025Managed, analysed and reported bank information for profitability measurement. Worked on projects including Y2K asset register, customer information management, and information warehouse.
Education
Bachelor of Arts at National University of Singapore (NUS)
January 11, 2030 - August 20, 2025Qualifications
W SQ Digital Marketing Analytics Course
January 11, 2030 - August 20, 2025Industry Experience
Professional Services, Media & Entertainment, Consumer Goods, Government, Financial Services
Experience Level
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