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I am a versatile and strategic creative with over 20 years’ experience in delivering brand-led design and content across both digital and print mediums. I excel at guiding ideas from concept to completion, blending compelling visual storytelling with thoughtful strategy. I have a proven record in building and managing brands, leading integrated campaigns, and providing creative direction across diverse industries and audiences. I am equally skilled in hands-on design work and shaping the bigger brand vision. As a confident communicator and collaborator, I thrive working with cross-functional teams and managing multiple projects with precision. My strong foundation in design systems, visual identity, and campaign thinking is complemented by my curiosity for emerging tools and technologies that elevate creative output.…I am a versatile and strategic creative with over 20 years’ experience in delivering brand-led design and content across both digital and print mediums. I excel at guiding ideas from concept to completion, blending compelling visual storytelling with thoughtful strategy. I have a proven record in building and managing brands, leading integrated campaigns, and providing creative direction across diverse industries and audiences. I am equally skilled in hands-on design work and shaping the bigger brand vision. As a confident communicator and collaborator, I thrive working with cross-functional teams and managing multiple projects with precision. My strong foundation in design systems, visual identity, and campaign thinking is complemented by my curiosity for emerging tools and technologies that elevate creative output.

Jane McDonald

Graphic Designer, Photographer, Content Designer, +7

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I am a versatile and strategic creative with over 20 years’ experience in delivering brand-led design and content across both digital and print mediums. I excel at guiding ideas from concept to completion, blending compelling visual storytelling with thoughtful strategy. I have a proven record in building and managing brands, leading integrated campaigns, and providing creative direction across diverse industries and audiences. I am equally skilled in hands-on design work and shaping the bigger brand vision. As a confident communicator and collaborator, I thrive working with cross-functional teams and managing multiple projects with precision. My strong foundation in design systems, visual identity, and campaign thinking is complemented by my curiosity for emerging tools and technologies that elevate creative output.…I am a versatile and strategic creative with over 20 years’ experience in delivering brand-led design and content across both digital and print mediums. I excel at guiding ideas from concept to completion, blending compelling visual storytelling with thoughtful strategy. I have a proven record in building and managing brands, leading integrated campaigns, and providing creative direction across diverse industries and audiences. I am equally skilled in hands-on design work and shaping the bigger brand vision. As a confident communicator and collaborator, I thrive working with cross-functional teams and managing multiple projects with precision. My strong foundation in design systems, visual identity, and campaign thinking is complemented by my curiosity for emerging tools and technologies that elevate creative output.

Available to hire

I am a versatile and strategic creative with over 20 years’ experience in delivering brand-led design and content across both digital and print mediums. I excel at guiding ideas from concept to completion, blending compelling visual storytelling with thoughtful strategy. I have a proven record in building and managing brands, leading integrated campaigns, and providing creative direction across diverse industries and audiences.

I am equally skilled in hands-on design work and shaping the bigger brand vision. As a confident communicator and collaborator, I thrive working with cross-functional teams and managing multiple projects with precision. My strong foundation in design systems, visual identity, and campaign thinking is complemented by my curiosity for emerging tools and technologies that elevate creative output.

Skills

Experience Level

Expert

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Intermediate

Work Experience

Owner / Graphic Designer / Photographer at The Creative Kit

January 1, 2012 - Present

Co-founded and operated a creative studio delivering design, branding, and photography services to a broad client base including global brands, startups, and non-profits. Led strategy, design, storyboarding, and production of creative assets across digital, print, and social media ensuring brand consistency. Directed and collaborated with various creatives like videographers, animators, and developers to produce cohesive and high-impact work. Conducted studio and on-location photography to create high-quality visual assets for brands and campaigns. Managed business operations including client communication, quoting, invoicing, payroll, and tax compliance. Explored and integrated emerging design tools and AI workflows to boost creative output and efficiency.

Brand & Marketing Manager at Energy Renaissance

January 1, 2022 - Present

Led strategic development and execution of brand and marketing initiatives for Australia's first lithium-ion battery manufacturer. Oversaw strategy, design, and creation of all creative assets and messaging frameworks across digital and physical channels, ensuring alignment with business strategy and values. Acted as brand guardian and creative lead, maintaining consistency while pushing creative boundaries. Developed integrated marketing campaigns to drive awareness, lead generation, and stakeholder engagement across digital, print, social, PR, and events. Storyboarded and animated short videos for campaigns. Spearheaded content strategy and production using AI tools to accelerate ideation and writing. Supported cross-functional teams with tailored marketing materials and communications. Reported and analyzed marketing performance metrics to refine strategy.

Advertising Designer at Sensis

December 31, 2013 - August 20, 2025

Designed advertising materials aligned to client brand guidelines, utilizing strong layout, typography, and composition skills. Consulted with sales teams to recommend design solutions that met client goals effectively. Delivered advertising independently and as part of a regional creative team.

Graphic Designer at Worldwide Printing, Epping/North Ryde

December 31, 2007 - August 20, 2025

Served as designer and brand ambassador for franchises including Michel’s Patisserie, John Brennan Hair, and Civic Video. Managed full creative process from concept through pre-press to delivery producing brochures, flyers, business cards, and posters. Built deep knowledge of pre-press and printing industry standards ensuring high-quality on-brand deliverables.