Jane McDonald

Led strategic development and execution of brand and marketing initiatives for Australia's first lithium-ion battery manufacturer. Oversaw strategy, design, and creation of all creative assets and messaging frameworks across digital and physical channels, ensuring alignment with business strategy and values. Acted as brand guardian and creative lead, maintaining consistency while pushing creative boundaries. Developed integrated marketing campaigns to drive awareness, lead generation, and stakeholder engagement across digital, print, social, PR, and events. Storyboarded and animated short videos for campaigns. Spearheaded content strategy and production using AI tools to accelerate ideation and writing. Supported cross-functional teams with tailored marketing materials and communications. Reported and analyzed marketing performance metrics to refine strategy.

Designed advertising materials aligned to client brand guidelines, utilizing strong layout, typography, and composition skills. Consulted with sales teams to recommend design solutions that met client goals effectively. Delivered advertising independently and as part of a regional creative team.

Co-founded and operated a creative studio delivering design, branding, and photography services to a broad client base including global brands, startups, and non-profits. Led strategy, design, storyboarding, and production of creative assets across digital, print, and social media ensuring brand consistency. Directed and collaborated with various creatives like videographers, animators, and developers to produce cohesive and high-impact work. Conducted studio and on-location photography to create high-quality visual assets for brands and campaigns. Managed business operations including client communication, quoting, invoicing, payroll, and tax compliance. Explored and integrated emerging design tools and AI workflows to boost creative output and efficiency.