With over 7 years of experience in digital marketing and a comprehensive understanding of various social media platforms, I specialize in crafting effective strategies and content tailored to each channel. My expertise lies in elevating brand awareness, driving engagement, and generating significant website traffic. I create engaging and relevant content for various channels, such as social media, websites, and email marketing. Utilizing SEO, SEM, and other digital marketing strategies, I enhance online visibility while maintaining and enhancing the organization's brand image. I manage relationships with Key Opinion Leaders (KOLs) and influencers for successful execution of brand campaigns and oversee team members to ensure optimal performance. I also organize and participate in events, trade shows, and exhibitions to promote the brand, contributing strategically to marketing plans aimed at increasing traffic and engagement of brands.

With over 7 years of experience in digital marketing and a comprehensive understanding of various social media platforms, I specialize in crafting effective strategies and content tailored to each channel. My expertise lies in elevating brand awareness, driving engagement, and generating significant website traffic. I create engaging and relevant content for various channels, such as social media, websites, and email marketing. Utilizing SEO, SEM, and other digital marketing strategies, I enhance online visibility while maintaining and enhancing the organization's brand image. I manage relationships with Key Opinion Leaders (KOLs) and influencers for successful execution of brand campaigns and oversee team members to ensure optimal performance. I also organize and participate in events, trade shows, and exhibitions to promote the brand, contributing strategically to marketing plans aimed at increasing traffic and engagement of brands.

Available to hire

With over 7 years of experience in digital marketing and a comprehensive understanding of various social media platforms, I specialize in crafting effective strategies and content tailored to each channel. My expertise lies in elevating brand awareness, driving engagement, and generating significant website traffic. I create engaging and relevant content for various channels, such as social media, websites, and email marketing. Utilizing SEO, SEM, and other digital marketing strategies, I enhance online visibility while maintaining and enhancing the organization’s brand image.

I manage relationships with Key Opinion Leaders (KOLs) and influencers for successful execution of brand campaigns and oversee team members to ensure optimal performance. I also organize and participate in events, trade shows, and exhibitions to promote the brand, contributing strategically to marketing plans aimed at increasing traffic and engagement of brands.

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Language

Malay
Advanced
English
Fluent

Work Experience

Marketing Specialist at DB&B Pte Ltd
November 1, 2024 - Present
Create, manage, and publish up-to-date content for clients. Conduct effective social media campaigns, including posts and ads, to boost brand presence and engagement. Manage social media strategy, content creation, digital advertising, email marketing, influencer and KOL marketing, and client relations.
Marketing Executive Assistant Manager at OSCA Asia Pte Ltd / Person Edge Sdn Bhd (Malaysia)
November 1, 2024 - August 20, 2025
Create, edit, or brief content for social media, websites, newsletters, blogs, and brochures. Manage and optimize B2B digital ads like LinkedIn Ads and Google Ads for lead generation and brand awareness. Create and maintain B2B marketing materials such as brochures, pitch decks, product sheets, and proposal templates to support the sales team. Monitor industry trends and competitors to inform marketing strategy and positioning. Organize and participate in events, trade shows, and exhibitions to promote the brand and contribute to marketing strategies aimed at increasing traffic and engagement.
Marketing Specialist at DB&B Pte Ltd
November 1, 2024 - Present
Create, manage and publish up-to-date content for clients, conduct effective social media campaigns including posts and ads to boost brand presence and engagement. Manage social media strategy, digital advertising, email marketing, influencer and KOL marketing, and client relations. Develop and prepare marketing collaterals to support company branding including brochures, presentation decks, social media assets, event materials, and corporate profiles.
Marketing Executive Assistant Manager at OSCA Asia Pte Ltd / Person Edge Sdn Bhd (Malaysia)
October 31, 2024 - August 20, 2025
Created, edited, or briefed content for social media, websites, newsletters, blogs, and brochures. Managed and optimized B2B digital ads (LinkedIn Ads, Google Ads) for lead generation and brand awareness. Created and maintained B2B marketing materials such as brochures, pitch decks, product sheets, and proposal templates to support the sales team. Monitored industry trends and competitors to inform marketing strategy and positioning. Organized and participated in events, trade shows, and exhibitions to promote the brand. Contributed to marketing strategies aimed at increasing traffic and engagement of brands. Maintained and enhanced the organization's brand image. Managed relationships with Key Opinion Leaders (KOLs) and influencers. Oversaw and managed team members, providing necessary support for optimal performance.

Education

Bachelor of Public Relations at Tunku Abdul Rahman University College
January 1, 2016 - December 31, 2018
Diploma in Mass Communication at Tunku Abdul Rahman University College
January 1, 2014 - December 31, 2016
Bachelor of Public Relations at Tunku Abdul Rahman University College
January 1, 2016 - December 31, 2018
Diploma in Mass Communication at Tunku Abdul Rahman University College
January 1, 2014 - December 31, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Travel & Hospitality