I am an enthusiastic and creative Social Media Marketing specialist based in Dubai, with a strong background in photography and editing.\n\nI excel at crafting engaging, visually compelling content that drives brand awareness and audience engagement, and I am committed to delivering innovative strategies and high-quality media to elevate brand presence across digital platforms.…

Shené Schoeman

I am an enthusiastic and creative Social Media Marketing specialist based in Dubai, with a strong background in photography and editing.\n\nI excel at crafting engaging, visually compelling content that drives brand awareness and audience engagement, and I am committed to delivering innovative strategies and high-quality media to elevate brand presence across digital platforms.…

Available to hire

I am an enthusiastic and creative Social Media Marketing specialist based in Dubai, with a strong background in photography and editing.\n\nI excel at crafting engaging, visually compelling content that drives brand awareness and audience engagement, and I am committed to delivering innovative strategies and high-quality media to elevate brand presence across digital platforms.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Content Creator at YouTube Content Creator - Dubai
August 1, 2023 - Present
Created a YouTube channel focused on student life and challenges faced by young adults. Produced 7 videos and currently building an audience with 55 followers and 300-350 average views per video. Passionate about filming, capturing meaningful content, and engaging viewers authentically.
Social Media Intern at House of Salt & Sand - Dubai
September 30, 2024 - August 20, 2025
Worked with multiple clients including The Den Salon, Riina café, Mother Tongue podcast, The Fold Salon, and Crossfit Elevate. Gained experience in client collaboration, social media strategy building, filming, shooting, editing, and content strategy creation over a 5-month period.
Social Media Manager at Wonderful World Art and Healing - Dubai
March 31, 2024 - August 20, 2025
Managed social media content for a company specializing in art therapy and kinesiology. Created digital posters and advertisements, including two main ads that were featured at Els Club in Victory Heights, Sports City, to increase company interest and engagement.
Production Worker at Stray Kids - Leeuwarden
January 31, 2024 - August 20, 2025
Participated in a university production group creating marketing content and advertisements for local companies using DSLR cameras and DJI tripods. Developed skills in content creation, filming, and producing creative marketing videos between October 2023 and January 2024.
Content Creator at YouTube Channel (Self-employed)
August 1, 2023 - Present
Created and developed a YouTube channel focused on vlogs of student life and challenges young adults face. Produced 7 videos with a growing audience currently at 55 followers and average views between 300-350. Passionate about filming, capturing meaningful content, and communicating authentically on camera.
Social Media Intern at House of Salt & Sand
September 30, 2024 - August 22, 2025
Gained experience working with multiple clients including The Den Salon, Riina café, Mother Tongue podcast, The Fold Salon, and Crossfit Elevate. Responsibilities included social media strategy building, filming, shooting, editing, and content strategy creation to enhance client engagement.
Social Media Manager at Wonderful World Art and Healing
March 31, 2024 - August 22, 2025
Managed and maintained social media presence for an art therapy and kinesiology company. Created digital posters and advertisements, resulting in increased interest and publicity, with ads displayed at Els Club in Victory Heights, Sports City.
Production Worker at Stray Kids (University Production Group)
January 31, 2024 - August 22, 2025
Participated in content creation and advertisement production for local companies as part of a university production group. Gained practical experience working with DSLR cameras and DJI tripods to produce creative marketing content.
Content Creator at YouTube Channel - Dubai
August 1, 2023 - Present
Created and manage a YouTube channel with content including vlogs about student life and challenges faced by young adults. Produced 7 videos so far, built an audience with 55 followers and average views between 300 and 350. Passionate about filming and creating authentic content by talking to the camera and being myself.
Social Media Intern at House of Salt & Sand - Dubai
September 30, 2024 - August 22, 2025
Worked with multiple clients including The Den Salon, Riina Café, Mother Tongue podcast (now on Emirates Airlines), The Fold Salon, and Crossfit Elevate (DIP). Gained experience in social media strategy building, filming, shooting and editing content, and content strategy creation over a five-month internship.
Social Media Manager at Wonderful World Art and Healing - Dubai
March 31, 2024 - August 22, 2025
Managed social media for an art therapy and kinesiology company owned by a family friend. Created digital posters and advertisements to increase interest in the services, including two main advertisements that were displayed at the Els Club in Victory Heights, Sports City.
Production Worker at Stray Kids - Leeuwarden
January 31, 2024 - August 22, 2025
Participated in a university production group creating creative content and advertisements for local companies. Used DSLR cameras and DJI tripods to create marketing videos and content, gaining hands-on experience in production and advertising.
Content Creator – YouTube & TikTok at Self-Employed / Freelance
January 1, 2023 - Present
Create and publish engaging lifestyle and day-in-the-life video content across YouTube and TikTok. Grew TikTok reach to 50,000+ viewers, leveraging trends and platform algorithms. Build authentic connections with audiences through storytelling and consistent engagement. Film, edit, and optimize videos with compelling visuals, thumbnails, and captions.
Social Media Producer at House of Salt and Sand
October 1, 2024 - September 7, 2025
Produced and managed digital content across social media platforms. Developed engaging visual media to enhance audience interaction and brand presence. Assisted in campaign planning to drive online engagement and reach.
Social Media Manager (Part-time) at The Den Salon Dubai
September 1, 2024 - September 7, 2025
Developed and executed a comprehensive social media strategy, increasing brand visibility. Created high-quality video and photo content, optimizing posting schedules for maximum engagement. Collaborated with the team to establish partnerships and promote new services, boosting customer acquisition.
Content Editor (Part-time) at Wonderful World of Art and Healing
April 1, 2024 - September 7, 2025
Collaborated with the founder to craft content tailored to target audiences. Produced promotional materials using Canva and Adobe Premiere Pro. Increased brand visibility through targeted advertisements for Els Club and Victory Heights.
Content Creator – YouTube & TikTok at Self-employed / Freelance
January 1, 2023 - Present
Create and publish engaging lifestyle videos across YouTube and TikTok, tapping into trends and platform algorithms to maximize reach. Build authentic connections with audiences through storytelling, consistent engagement, and compelling thumbnails and captions. Demonstrate adaptability and a strong understanding of digital communities since 2023.
Social Media Producer at House of Salt and Sand
October 1, 2024 - October 6, 2025
Produced and managed digital content across social media platforms. Developed engaging visual media that enhanced audience interaction and brand presence. Assisted in campaign planning to drive online engagement and reach.
Social Media Manager (Part-time) at The Den Salon Dubai
September 1, 2024 - October 6, 2025
Developed and executed a comprehensive social media strategy, increasing brand visibility. Created high-quality video and photo content, optimized posting schedules for maximum engagement. Collaborated with the team to establish partnerships and promote new services, boosting customer acquisition.
Content Editor (Part-time) at Wonderful World of Art and Healing
April 1, 2024 - October 6, 2025
Collaborated with the founder to craft content tailored to target audiences. Produced promotional materials using Canva and Adobe Premiere Pro. Increased brand visibility through targeted advertisements for Els Club and Victory Heights.
Content Creator
January 1, 2023 - Present
Create and publish engaging lifestyle, 'day in the life,' and 'come along with me' video content across YouTube and TikTok. Grew TikTok content reach to 50,000+ viewers. Build authentic connections with audiences through storytelling, relatable content, and consistent engagement. Develop and execute creative concepts aligned with current social trends; film, edit, and optimize video content with compelling visuals, thumbnails, and captions.
Social Media Producer at House of Salt and Sand
October 1, 2024 - October 6, 2025
Produced and managed digital content across social media platforms. Developed engaging visual media that enhanced audience interaction and brand presence. Assisted in campaign planning to drive online engagement and reach.
Social Media Manager (Part-time) at The Den Salon Dubai
September 1, 2024 - October 6, 2025
Developed and executed a comprehensive social media strategy, increasing brand visibility. Created high-quality video and photo content, optimizing posting schedules for maximum engagement. Collaborated with the team to establish partnerships and promote new services, boosting customer acquisition.
Content Editor (Part-time) at Wonderful World of Art and Healing
April 1, 2024 - October 6, 2025
Collaborated with the founder to craft content tailored to target audiences. Produced promotional materials using Canva and Adobe Premiere Pro. Increased brand visibility through targeted advertisements for Els Club and Victory Heights.
Content Creator
January 1, 2023 - Present
Created and published engaging lifestyle content across YouTube and TikTok, including day-in-the-life and come-along-with-me formats. Built authentic connections with audiences through storytelling, relatability, and consistent engagement. Demonstrated proficiency with filming, editing, thumbnails, and captions to drive reach and brand presence.
Social Media Producer at House of Salt and Sand
October 1, 2024 - October 6, 2025
Produced and managed digital content across social media platforms, developing engaging visuals that enhanced audience interaction and brand presence. Assisted in campaign planning and asset production to drive online reach. Collaborated with cross-functional teams to align content with brand voice and marketing goals.
Social Media Manager (Part-time) at The Den Salon
September 1, 2024 - October 6, 2025
Developed and executed a comprehensive social media strategy, increasing brand visibility. Created high-quality video and photo content, optimizing posting schedules for maximum engagement. Collaborated with the team to establish partnerships and promote new services, boosting customer acquisition.
Content Editor (Part-time) at Wonderful World of Art and Healing
April 1, 2024 - October 6, 2025
Collaborated with the founder to craft content tailored to target audiences. Produced promotional materials using Canva and Adobe Premiere Pro. Increased brand visibility through targeted advertisements for Els Club and Victory Heights.
Content Creator – YouTube & TikTok
January 1, 2023 - Present
Create and publish engaging lifestyle and 'day in the life' videos across YouTube and TikTok; grew TikTok reach to 50,000+ viewers; film, edit, and optimize videos with compelling visuals, thumbnails, and captions; build authentic connections with audiences through storytelling and consistent engagement.
Social Media Producer at House of Salt and Sand
October 1, 2024 - October 6, 2025
Produced and managed digital content across social media platforms; developed engaging visual media that enhanced audience interaction and brand presence; assisted in campaign planning to drive online engagement and reach.
Social Media Manager (Part-time) at The Den Salon Dubai
September 1, 2024 - October 6, 2025
Developed and executed a comprehensive social media strategy; created high-quality video and photo content; optimized posting schedules for maximum engagement; collaborated with the team to establish partnerships and promote new services, boosting customer acquisition.
Content Editor (Part-time) at Wonderful World of Art and Healing
April 1, 2024 - October 6, 2025
Collaborated with the founder to craft content tailored to target audiences; produced promotional materials using Canva and Adobe Premiere Pro; increased brand visibility through targeted advertisements for Els Club and Victory Heights.
Social Media Producer at House of Salt and Sand
October 1, 2024 - October 6, 2025
Produced and managed digital content across social media platforms. Developed engaging visual media that enhanced audience interaction and brand presence. Assisted in campaign planning to drive online engagement and reach.
Social Media Manager (Part-time) at The Den Salon Dubai
September 1, 2024 - October 6, 2025
Developed and executed a comprehensive social media strategy, increasing brand visibility. Created high-quality video and photo content, optimizing posting schedules for maximum engagement. Collaborated with the team to establish partnerships and promote new services, boosting customer acquisition.
Content Editor (Part-time) at Wonderful World of Art and Healing
April 1, 2024 - October 6, 2025
Collaborated with the founder to craft content tailored to target audiences. Produced promotional materials using Canva and Adobe Premiere Pro. Increased brand visibility through targeted advertising for Els Club and Victory Heights.
Social Media Producer at House of Salt and Sand
October 1, 2024 - October 6, 2025
Produced and managed digital content across social media platforms. Developed engaging visual media that enhanced audience interaction and strengthened brand presence. Assisted in campaign planning to drive online engagement and reach.
Social Media Manager (Part-time) at The Den Salon
September 1, 2024 - October 6, 2025
Developed and executed a comprehensive social media strategy, increasing brand visibility. Created high-quality video and photo content, optimizing posting schedules for maximum engagement. Collaborated with the team to establish partnerships and promote new services, boosting customer acquisition.
Content Editor (Part-time) at Wonderful World of Art and Healing
April 1, 2024 - October 6, 2025
Collaborated with the founder to craft content tailored to target audiences. Produced promotional materials using Canva and Adobe Premiere Pro. Increased brand visibility through targeted advertising.
Content Creator (YouTube & TikTok) at Independent / Self-employed
January 1, 2023 - Present
Created and published engaging lifestyle video content across YouTube and TikTok. Grew TikTok views to 50,000+ and built authentic connections with audiences through storytelling. Developed concepts aligned with current social trends to increase reach and brand presence. Filmed, edited, and optimized video content with compelling visuals, thumbnails, and captions.
Social Media Producer at House of Salt and Sand
October 1, 2024 - October 8, 2025
Produced and managed digital content across social media platforms; developed engaging visual media that enhanced audience interaction and brand presence.
Social Media Manager (Part-time) at The Den Salon Dubai
September 1, 2024 - October 8, 2025
Developed and executed a comprehensive social media strategy, increasing brand visibility. Created high-quality video and photo content, optimizing posting schedules for maximum engagement. Collaborated with the team to establish partnerships and promote new services, boosting customer acquisition.
Content Editor (Part-time) at Wonderful World of Art and Healing
April 1, 2024 - October 8, 2025
Collaborated with the founder to craft content tailored to target audiences. Produced promotional materials using Canva and Adobe Premiere Pro. Increased brand visibility through targeted advertising for Els Club and Victory Heights.

Education

Creative Business (studied) at NHL Stenden University of Applied Sciences - Dubai
August 1, 2023 - January 31, 2024
High School Diploma at The American School of Dubai
September 1, 2021 - June 30, 2023
Creative Business (studied) at NHL Stenden University of Applied Sciences
August 1, 2023 - January 31, 2024
High School Diploma at The American School of Dubai
September 1, 2021 - June 30, 2023
Creative Business (studied for 6 months) at NHL Stenden University of Applied Sciences
August 1, 2023 - January 31, 2024
High School Diploma at The American School of Dubai
September 1, 2021 - June 30, 2023

Qualifications

Social Media Marketing Course
May 1, 2025 - August 20, 2025
Social Media Marketing
March 1, 2024 - May 31, 2025
Social Media Marketing Certification
May 1, 2025 - August 22, 2025
Meta Certified Digital Marketing Associate
May 1, 2025 - May 1, 2027
Meta Social Media Marketing & Management Courses
May 1, 2025 - September 7, 2025
Meta Certified Digital Marketing Associate
May 1, 2025 - May 1, 2027
Meta Social Media Marketing & Management Courses – Meta
May 1, 2025 - October 6, 2025
Meta Certified Digital Marketing Associate
May 1, 2025 - May 1, 2027
Meta Social Media Marketing & Management Courses
May 1, 2025 - October 6, 2025
Meta Certified Digital Marketing Associate
May 1, 2025 - May 1, 2027
Meta Social Media Marketing & Management Courses
May 1, 2025 - October 6, 2025
Meta Certified Digital Marketing Associate
May 1, 2025 - May 1, 2027
Meta Social Media Marketing & Management Courses
May 1, 2025 - October 6, 2025
Meta Certified Digital Marketing Associate
May 1, 2025 - May 1, 2027
Meta Certified Digital Marketing Associate
May 1, 2025 - May 1, 2027
Meta Certified Digital Marketing Associate
May 1, 2025 - October 8, 2025
Meta Social Media Marketing & Management Courses
May 1, 2025 - October 8, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Other, Software & Internet, Travel & Hospitality

Skills

Experience Level