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I'm Alvin Teo, a highly motivated marketing and social media professional with a track record of growing brand presence across hospitality groups in Singapore. I thrive on turning insights into engaging campaigns and love brainstorming memorable ideas for unforgettable marketing experiences. I specialize in social media strategy, content planning, live event coverage, and cross-channel campaigns, with a focus on Instagram, Facebook, and LinkedIn. I'm always learning and keen to explore new platforms and tools to drive growth and positive sentiment.…I'm Alvin Teo, a highly motivated marketing and social media professional with a track record of growing brand presence across hospitality groups in Singapore. I thrive on turning insights into engaging campaigns and love brainstorming memorable ideas for unforgettable marketing experiences. I specialize in social media strategy, content planning, live event coverage, and cross-channel campaigns, with a focus on Instagram, Facebook, and LinkedIn. I'm always learning and keen to explore new platforms and tools to drive growth and positive sentiment.

Alvin Teo

Marketing Strategist, Digital Marketer, Content Creator, +5

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I'm Alvin Teo, a highly motivated marketing and social media professional with a track record of growing brand presence across hospitality groups in Singapore. I thrive on turning insights into engaging campaigns and love brainstorming memorable ideas for unforgettable marketing experiences. I specialize in social media strategy, content planning, live event coverage, and cross-channel campaigns, with a focus on Instagram, Facebook, and LinkedIn. I'm always learning and keen to explore new platforms and tools to drive growth and positive sentiment.…I'm Alvin Teo, a highly motivated marketing and social media professional with a track record of growing brand presence across hospitality groups in Singapore. I thrive on turning insights into engaging campaigns and love brainstorming memorable ideas for unforgettable marketing experiences. I specialize in social media strategy, content planning, live event coverage, and cross-channel campaigns, with a focus on Instagram, Facebook, and LinkedIn. I'm always learning and keen to explore new platforms and tools to drive growth and positive sentiment.

Available to hire

I’m Alvin Teo, a highly motivated marketing and social media professional with a track record of growing brand presence across hospitality groups in Singapore. I thrive on turning insights into engaging campaigns and love brainstorming memorable ideas for unforgettable marketing experiences.

I specialize in social media strategy, content planning, live event coverage, and cross-channel campaigns, with a focus on Instagram, Facebook, and LinkedIn. I’m always learning and keen to explore new platforms and tools to drive growth and positive sentiment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing & Social Media Manager at The Garcha Group

July 1, 2021 - Present

Led marketing and social media management efforts including running the opening team for the Maxwell Reserve, Autograph Collection & Serangoon House, a Tribute Portfolio Hotel. Responsibilities included supporting social media growth and engagement, content planning, producing social insights and performance reports, coordinating event coverage and live streams, and exploring new social platforms and tools for optimization.

E-Commerce Executive at Singapore Marriott Tang Plaza Hotel

June 30, 2019 - August 20, 2025

Led all aspects of digital performance marketing to support hotel business goals and drive commercial performance towards Direct bookings, strengthening brands in the region. Created and executed marketing plans and campaigns that creatively advanced reputation and business objectives, developed marketing strategies resonating with key markets, and maximized marketing budgets including advertising, activations and sponsorships. Built and maintained relationships with local decision-makers and community to promote positive sentiment and publicity across local and key markets.

Assistant Manager, COE Marketing (Food & Beverage - Singapore) at Shangri-La Group

June 30, 2012 - August 20, 2025

Led digital marketing efforts for hotels, including developing engagement and brand amplification campaigns, content creation for websites and social media, maximizing marketing budgets across advertising and assets creation, and managing media relations and publicity programs. Executed social media strategies aligned with regional marketing. Produced monthly and quarterly digital and social media reports.

Assistant Manager Digital & Marketing Communications at Holiday Inn Singapore Orchard City Centre

July 1, 2021 - August 20, 2025

Supported development and execution of social community growth and engagement strategies across all social channels with focus on Instagram, Facebook, LinkedIn, etc. Managed ongoing social media content planning and posting. Coordinated production of insight reports with daily, weekly, and monthly cadences. Transformed sentiment data into actionable insights and strategies. Provided onsite social media coverage during events and coordinated livestream executions. Contributed to new social platform evaluations.

Marketing & Social Media Manager at The Garcha Group / Marriott Tang Plaza Hotel, Singapore

July 1, 2021 - September 6, 2025

Oversees social media and digital marketing for The Garcha Group and its properties. Develops and executes engagement strategies across Instagram, Facebook, LinkedIn, and other channels; coordinates content planning and posting; creates insights reports; manages social listening and sentiment analysis; optimizes campaigns; leads on-site social coverage for events; explores new platforms; coordinates live streams and innovative digital experiences; maintains relationships with local decision-makers and community stakeholders.

E-Commerce Executive at The Garcha Group / Marriott Tang Plaza Hotel, Singapore

June 1, 2019 - September 6, 2025

Digital marketing and e-commerce initiatives; managed online campaigns, Google Adwords, Google Analytics, content planning and posting; supported marketing and branding efforts across hotels in the group.

Marketing Assistant at SUTL Group

June 1, 2012 - September 6, 2025

Supported marketing activities; assisted in events and campaigns; contributed to digital and print materials.

Marketing & Social Media Manager at The Garcha Group

March 1, 2022 - Present

Marketing and social media lead for The Garcha Group, overseeing brand across social channels (Instagram, Facebook, LinkedIn, etc.), content strategy, and campaign execution for hotels under the group (Maxwell Reserve, Autograph Collection, Serango, etc.). Responsible for ongoing social media management, content planning and posting, and the production of insights reports on daily, weekly and monthly cadences. Coordinated social listening, translating sentiment data into actionable insights and strategic initiatives. Optimized campaign performance, implemented social-first ideas for new initiatives based on audience insights and trends, and managed on-site social media coverage during events, including live streams and digital experiences. Built partnerships with vendors, evaluated new platforms, and provided recommendations to optimize efficiency. Supported on-site events with live coverage and innovative digital experiences. Developed and maintained relationships with local decision-

Assistant Manager COE Marketing (Food & Beverage - Singapore) at Shangri-La Group

June 1, 2012 - September 6, 2025

Lead all aspects of the digital marketing effort for F&B brands in Singapore, developing and executing campaigns that support hotel business goals and strengthen brand presence. Created and implemented marketing plans to advance reputation and drive business objectives. Developed strategies aligned with key markets and target audiences. Directed the digital marketing program, including content, channels, and reporting; produced insights and recommendations to inform strategy. Coordinated with local decision-makers and communities to boost positive sentiment and publicity for hotels in the region.

Marketing & Social Media Manager at The Garcha Group

March 1, 2022 - Present

Lead development and execution of social growth and engagement strategies across all channels for hotels under the Garcha Group, including content planning, posting, social listening, and campaign insights. Coordinated on-site coverage, live streams, and innovative digital experiences. Built relationships with local decision-makers to drive sentiment, publicity, and brand visibility; optimized campaign performance and delivered weekly/monthly analytics. Managed collaboration with creative and production teams for content and events.

Marketing Assistant / Assistant Manager, COE Marketing (Food & Beverage - Singapore) at Shangri-La Group

June 1, 2012 - September 6, 2025

Supported central marketing for F&B COE, assisting campaign planning and execution, events, and promotions across Singapore’s hospitality outlets.

Digital Marketing at Various Clients / IBM Google AdWords

June 1, 2019 - September 6, 2025

Managed digital marketing campaigns, PPC and analytics using Google Ads and Google Analytics; supported creative assets in Photoshop; contributed to campaign strategy and performance reporting.

Marketing & Social Media Manager at The Garcha Group

June 1, 2019 - September 12, 2025

Led digital marketing and social media programs for The Garcha Group across Singapore Marriott Tang Plaza Hotel; developed content strategies, planned campaigns, and managed social channels.

Assistant Manager, Digital & Marketing Communications at Holiday Inn Singapore Orchard City Centre

July 1, 2021 - September 12, 2025

Supported development and execution of social community growth and engagement strategies; on-site social media coverage and live streams; produced insights reports.