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Content Strategist & Brand Designer with 8+ years’ experience creating digital identities and campaigns that merge creativity with measurable growth. Skilled in copywriting, visual design, and brand strategy, with expertise in building scalable content systems for international clients across fashion, lifestyle, hospitality, and professional services. Apply human-centred design and behavioural psychology to craft experiences that are both intuitive and impactful.…Content Strategist & Brand Designer with 8+ years’ experience creating digital identities and campaigns that merge creativity with measurable growth. Skilled in copywriting, visual design, and brand strategy, with expertise in building scalable content systems for international clients across fashion, lifestyle, hospitality, and professional services. Apply human-centred design and behavioural psychology to craft experiences that are both intuitive and impactful.

Adella Bahar

Creative Director, Creative Producer, Brand Designer, +5

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Content Strategist & Brand Designer with 8+ years’ experience creating digital identities and campaigns that merge creativity with measurable growth. Skilled in copywriting, visual design, and brand strategy, with expertise in building scalable content systems for international clients across fashion, lifestyle, hospitality, and professional services. Apply human-centred design and behavioural psychology to craft experiences that are both intuitive and impactful.…Content Strategist & Brand Designer with 8+ years’ experience creating digital identities and campaigns that merge creativity with measurable growth. Skilled in copywriting, visual design, and brand strategy, with expertise in building scalable content systems for international clients across fashion, lifestyle, hospitality, and professional services. Apply human-centred design and behavioural psychology to craft experiences that are both intuitive and impactful.

Available to hire

Content Strategist & Brand Designer with 8+ years’ experience creating digital identities and campaigns that merge creativity with measurable growth. Skilled in copywriting, visual design, and brand strategy, with expertise in building scalable content systems for international clients across fashion, lifestyle, hospitality, and professional services. Apply human-centred design and behavioural psychology to craft experiences that are both intuitive and impactful.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Indonesian

Fluent

Work Experience

Public Relations Specialist at MRA Printed Media Group

August 20, 2015 - August 20, 2016

• Coordinated media outreach and editorial planning for Harper’s Bazaar, Her World, and Cosmopolitan, increasing coverage by 35%. • Produced editorial content, features, and creative campaign assets for Harper’s Bazaar, Her World, and Cosmopolitan, boosting engagement and event attendance by 22%. • Designed campaign decks and sponsorship presentations, showcasing creativity and measurable results.

Digital Marketing Strategist at Bahar Law & Consulting

January 1, 2021 - Present

• Directed LinkedIn and website content creation, publishing daily posts, carousels, and thought-leadership articles that increased engagement by 30%. • Translated webinars, research, and transcripts into digestible content formats for professional audiences. • Developed and maintained brand voice across digital channels, overseeing copywriting and visual design to ensure consistency and credibility. • Directed the complete rebranding of Bahar, modernising its identity into a minimal, design-driven brand that enhanced client perception and improved brand recognition.

Freelance Creative Consultant at Variable

January 1, 2017 - Present

• Created and managed multi-format content (Reels, carousels, posts) that drove engagement and supported client acquisition. • Designed and implemented brand and content strategies for fashion, lifestyle, hospitality, and professional clients - aligning creative direction with business growth objectives. • Repurposed campaign materials and archives into new digital formats, extending content lifespan and audience reach. • Set up streamlined systems for scheduling and reporting, helping clients manage consistent publishing and track results.

Education

BA (Hons) Fashion Management at London College of Fashion, University of Arts London

August 15, 2013 - August 20, 2016

Specialised in Branding, Visual Merchandising, and Consumer Behaviour, with a focus on understanding market trends and audience psychology to shape brand identity and develop strategies that drive engagement across digital and retail platforms.

Masters of Art Curating & Cultural Leadership at University of New South Wales

February 1, 2019 - May 15, 2021

Graduated with Distinction in Curatorial Project Management: Led an award-winning team project focused on audience engagement through narrative design and cross-functional collaboration, experience now applied to content strategy, digital storytelling, and creative leadership.