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I pride myself in being outgoing, forward-thinking, and creative. I am currently working as a Paid Campaign Executive at The Influencer Marketing Factory. Passionate about all things digital, social media, and music. Throughout my career, I have developed extensive experience managing end-to-end digital marketing campaigns, overseeing influencer marketing strategies, and producing creative digital content. I enjoy collaborating with teams to deliver impactful campaigns that drive measurable results.…I pride myself in being outgoing, forward-thinking, and creative. I am currently working as a Paid Campaign Executive at The Influencer Marketing Factory. Passionate about all things digital, social media, and music. Throughout my career, I have developed extensive experience managing end-to-end digital marketing campaigns, overseeing influencer marketing strategies, and producing creative digital content. I enjoy collaborating with teams to deliver impactful campaigns that drive measurable results.

Andrea C Cutts

Digital Marketer, Influencer Marketing Manager, Content Creator, +2

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I pride myself in being outgoing, forward-thinking, and creative. I am currently working as a Paid Campaign Executive at The Influencer Marketing Factory. Passionate about all things digital, social media, and music. Throughout my career, I have developed extensive experience managing end-to-end digital marketing campaigns, overseeing influencer marketing strategies, and producing creative digital content. I enjoy collaborating with teams to deliver impactful campaigns that drive measurable results.…I pride myself in being outgoing, forward-thinking, and creative. I am currently working as a Paid Campaign Executive at The Influencer Marketing Factory. Passionate about all things digital, social media, and music. Throughout my career, I have developed extensive experience managing end-to-end digital marketing campaigns, overseeing influencer marketing strategies, and producing creative digital content. I enjoy collaborating with teams to deliver impactful campaigns that drive measurable results.

Available to hire

I pride myself in being outgoing, forward-thinking, and creative. I am currently working as a Paid Campaign Executive at The Influencer Marketing Factory. Passionate about all things digital, social media, and music.

Throughout my career, I have developed extensive experience managing end-to-end digital marketing campaigns, overseeing influencer marketing strategies, and producing creative digital content. I enjoy collaborating with teams to deliver impactful campaigns that drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

Work Experience

Paid Campaign Executive at The Influencer Marketing Factory

January 1, 2025 - Present

Lead end-to-end programmatic, video, social, native, audio, and digital campaigns across multiple client accounts. Developed performance and branding strategies including proposals, budget allocation, and creative briefs. Managed campaign implementation from setup to delivery, client calls, weekly reporting, and post-campaign analysis. Owned paid social campaigns on platforms such as Meta, TikTok, Reddit, and Amazon. Produced case studies to showcase campaign results.

Senior Account Executive at Digital Voices

January 1, 2025 - August 20, 2025

Planned, launched, and optimized paid social media campaigns for influencer partnerships ensuring effective audience targeting and budget allocation across Meta, TikTok, Google, and YouTube. Monitored campaign performance, troubleshooting delivery issues, and implementing optimizations to maximize ROI. Coordinated influencer creative assets, approvals, and licensing for seamless paid media execution. Produced detailed campaign performance reports and dashboards providing actionable insights for future strategy improvements.

Digital Planner at Relentless Records & Since 93, Sony Music

January 1, 2024 - August 20, 2025

Primary contact for all digital and paid advertising across Relentless Records and Since 93, managing relationships with label marketing managers and artists. Planned and executed digital, social, and audio media strategies to elevate artists targeting fanbases and prospects across multiple platforms. Supported creative development generating content, concepts, and proposals for organic and paid campaigns. Managed budgets, produced digital media plans, pitched stakeholder proposals, and led weekly digital strategy meetings advising on all paid digital activity. Successfully executed and optimized influencer marketing campaigns delivering measurable ROI and campaign success. Managed full campaign lifecycle from strategic planning, creator selection, outreach, execution, optimization, to post-campaign reporting. Built targeted creator shortlists and managed relationship negotiations to secure cost-effective partnerships. Led client calls and presentations delivering strategic recommendat

Data & Strategy Executive at Audiences Store

January 1, 2022 - August 20, 2025

Planned and executed end-to-end programmatic, video, social, native, audio, and digital campaigns alongside Head of Planning, managing up to 17 client accounts. Developed performance and branding strategies including bespoke proposals, budget allocation, creative briefs, and campaign rationales backed by data-driven insights. Oversaw campaign implementation from setup to delivery including client calls, weekly reporting, and post-campaign analysis presentations. Owned setup and execution of paid social campaigns on Meta, TikTok, Reddit, and Amazon while producing case studies to showcase results.