I am a digital marketing and social media professional with over three years of experience specializing in bilingual content creation in English and Spanish. I have a strong background in social media management, paid advertising, brand storytelling, photography, and video editing, working across industries like lifestyle, beauty, e-commerce, and pet stores. I am creative, adaptable, and motivated to help brands grow with engaging digital strategies. Throughout my career, I have managed social media accounts both in Chile and the USA, developed content calendars, coordinated influencer collaborations, and handled paid media campaigns. I am passionate about building communities online, analyzing performance metrics, and continuously adapting to market trends to maximize brand visibility and user engagement.

Javiera Bascuñán

I am a digital marketing and social media professional with over three years of experience specializing in bilingual content creation in English and Spanish. I have a strong background in social media management, paid advertising, brand storytelling, photography, and video editing, working across industries like lifestyle, beauty, e-commerce, and pet stores. I am creative, adaptable, and motivated to help brands grow with engaging digital strategies. Throughout my career, I have managed social media accounts both in Chile and the USA, developed content calendars, coordinated influencer collaborations, and handled paid media campaigns. I am passionate about building communities online, analyzing performance metrics, and continuously adapting to market trends to maximize brand visibility and user engagement.

Available to hire

I am a digital marketing and social media professional with over three years of experience specializing in bilingual content creation in English and Spanish. I have a strong background in social media management, paid advertising, brand storytelling, photography, and video editing, working across industries like lifestyle, beauty, e-commerce, and pet stores. I am creative, adaptable, and motivated to help brands grow with engaging digital strategies.

Throughout my career, I have managed social media accounts both in Chile and the USA, developed content calendars, coordinated influencer collaborations, and handled paid media campaigns. I am passionate about building communities online, analyzing performance metrics, and continuously adapting to market trends to maximize brand visibility and user engagement.

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Language

English
Intermediate
Spanish; Castilian
Fluent

Work Experience

Content & Social Media Management at Plantket
March 1, 2024 - Present
Manage and create content for social media platforms including Instagram, Facebook, and TikTok. Respond to customer inquiries and messages. Edit and optimize the company website to improve user experience and sales. Analyze social media performance, sales metrics, and audience growth. Monitor market trends, competitors, and digital opportunities. Plan and execute digital strategies to boost online visibility and engagement.
Content & Social Media Assistant at Yunairy Mustafa Stylist
April 1, 2025 - Present
Manage weekly content for a mobile hair and beauty stylist based in Brooklyn, NY. Create and publish posts, design visuals, write captions, and assist with video scripts promoting services such as keratin treatments and lash extensions. Aim to attract new clients, build local recognition, and maintain a fully booked schedule through strategic, high-impact content.
Social Media Assistant (Freelance) at Freelance
March 1, 2025 - August 20, 2025
Supported planning and execution of content strategies on TikTok and Instagram. Wrote scripts, developed creative ideas, adapted trends to align with creator's style. Performed basic video editing and scheduled weekly posts. Analyzed content performance and adjusted strategies based on engagement metrics. Handled community interactions by responding to comments and messages to increase engagement. Collaborated on personal branding and digital product launches including eBooks.
Social Media Manager and Owner at Sunset Animals Chile
January 1, 2025 - Present
Manage social media platforms for a new pet store brand. Respond to customer inquiries and foster community engagement. Regularly update Shopify website with products and content. Oversee paid media campaigns and implement digital marketing efforts.
Freelance Photographer at Private Sessions
June 1, 2022 - Present
Photographed private events, individual sessions, couples, babies, and families. Provided professional image editing using Adobe Photoshop and Lightroom. Delivered digital photo packages ensuring high customer satisfaction.
Cook & Pizza Maker at West Hills Country Club
December 31, 2024 - August 20, 2025
Prepared meals, salads, and desserts for both the restaurant and private events. Worked as the lead pizza maker during summer season managing the pizza station. Assisted with kitchen setup and inventory preparation for large weddings and ceremonies.
Pizza Maker & Kitchen Assistant at Pompei Pizza
February 29, 2024 - August 20, 2025
Prepared pizzas and organized ingredient stations. Supported kitchen operations and general cleaning. Assisted with daily prep and opening routines. Managed social media and photographed food for marketing purposes.
Pizza Maker & Kitchen Assistant at Luv Pizza
November 1, 2023 - August 20, 2025
Learned and executed the full pizza-making process. Maintained stock levels and kitchen organization. Worked in high-demand environments collaborating with diverse teams.
Social Media Manager & Content Creator (Freelance) at Freelance
December 31, 2022 - August 20, 2025
Managed Instagram accounts for small businesses. Created and edited photos, reels, and stories to increase brand visibility. Planned content calendars and engaged with followers to grow communities.

Education

Digital Marketing at Universidad Mayor, Santiago, Chile
January 1, 2023 - August 20, 2025
High School Diploma at Colegio Teresita de Lisieux, Chile
January 11, 2030 - January 1, 2018

Qualifications

English Level B2
January 11, 2030 - August 20, 2025

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Other