Javiera Bascuñán
I am a digital marketing and social media professional with over three years of experience specializing in bilingual content creation in English and Spanish.
About
I am a digital marketing and social media professional with over three years of experience specializing in bilingual content creation in English and Spanish. I have a strong background in social media management, paid advertising, brand storytelling, photography, and video editing, working across industries like lifestyle, beauty, e-commerce, and pet stores. I am creative, adaptable, and motivated to help brands grow with engaging digital strategies.
Throughout my career, I have managed social media accounts both in Chile and the USA, developed content calendars, coordinated influencer collaborations, and handled paid media campaigns. I am passionate about building communities online, analyzing performance metrics, and continuously adapting to market trends to maximize brand visibility and user engagement.
- 4 years' experience
- Joined August 2025
Skills· 10
Languages
- EnglishIntermediate
- Spanish; CastilianFluent
Industry experience
- Retail
- Consumer Goods
- Media & Entertainment
- Professional Services
- Other
Work experience· 9 roles
Manage weekly content for a mobile hair and beauty stylist based in Brooklyn, NY. Create and publish posts, design visuals, write captions, and assist with video scripts promoting services such as keratin treatments and lash extensions. Aim to attract new clients, build local recognition, and maintain a fully booked schedule through strategic, high-impact content.
Supported planning and execution of content strategies on TikTok and Instagram. Wrote scripts, developed creative ideas, adapted trends to align with creator's style. Performed basic video editing and scheduled weekly posts. Analyzed content performance and adjusted strategies based on engagement metrics. Handled community interactions by responding to comments and messages to increase engagement. Collaborated on personal branding and digital product launches including eBooks.
Manage social media platforms for a new pet store brand. Respond to customer inquiries and foster community engagement. Regularly update Shopify website with products and content. Oversee paid media campaigns and implement digital marketing efforts.
Education
Certifications and awards
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