I am a Marketing Consultant and Fractional CMO with over 15 years of experience in helping businesses achieve their growth and success goals. I work with Dynamic Pricing AI, a leading technology company that streamlines retail pricing management using data-driven and out-of-the-box strategies. I develop and execute creative and effective marketing plans that increase revenue, margins, and business growth. I have a passion for innovation, disruption, and continuous learning, which drives me to explore new ideas, tools, and tactics that can enhance business performance and customer value. I have completed a Disruptive Strategy Certificate from Harvard Business School Online, and I am an active member of several professional communities, such as CMO Alliance, Pavilion, and RevGenius, where I network, learn, and share insights with other marketing leaders and experts. My mission is to empower businesses with resilient growth marketing that aligns with their vision and values.

Nicky Nikolaev

I am a Marketing Consultant and Fractional CMO with over 15 years of experience in helping businesses achieve their growth and success goals. I work with Dynamic Pricing AI, a leading technology company that streamlines retail pricing management using data-driven and out-of-the-box strategies. I develop and execute creative and effective marketing plans that increase revenue, margins, and business growth. I have a passion for innovation, disruption, and continuous learning, which drives me to explore new ideas, tools, and tactics that can enhance business performance and customer value. I have completed a Disruptive Strategy Certificate from Harvard Business School Online, and I am an active member of several professional communities, such as CMO Alliance, Pavilion, and RevGenius, where I network, learn, and share insights with other marketing leaders and experts. My mission is to empower businesses with resilient growth marketing that aligns with their vision and values.

Available to hire

I am a Marketing Consultant and Fractional CMO with over 15 years of experience in helping businesses achieve their growth and success goals. I work with Dynamic Pricing AI, a leading technology company that streamlines retail pricing management using data-driven and out-of-the-box strategies. I develop and execute creative and effective marketing plans that increase revenue, margins, and business growth.

I have a passion for innovation, disruption, and continuous learning, which drives me to explore new ideas, tools, and tactics that can enhance business performance and customer value. I have completed a Disruptive Strategy Certificate from Harvard Business School Online, and I am an active member of several professional communities, such as CMO Alliance, Pavilion, and RevGenius, where I network, learn, and share insights with other marketing leaders and experts. My mission is to empower businesses with resilient growth marketing that aligns with their vision and values.

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Language

Bulgarian
Fluent
English
Fluent

Work Experience

Head of Marketing & Partnerships at Dynamic Pricing
April 1, 2023 - Present
Responsible for website setup and maintenance, SEO, advertising campaigns, lead generation, ABM B2B marketing, sales enablement, inbound marketing, CRM setup and automation, email marketing, and new market penetration.
Marketing Consultant at StorPool Storage
October 1, 2021 - Present
Created and optimized landing pages, articles, and pillar pages. Handled search engine optimization and website maintenance. Managed LinkedIn advertising, B2B lead generation, and ABM marketing.
Marketing Director at Pateplay
June 1, 2022 - March 31, 2023
Led brand book and brand image creation, market positioning, and brand activation. Managed website setup, maintenance, and SEO. Created and automated intranet portals and CRMs. Organized events, merchandise, and general marketing strategy and planning.
Digital Transformation Consultant at Insights Lab
February 12, 2020 - March 31, 2022
Developed marketing strategies while executing tactical operations to drive growth. Provided reports and insights to clients to help them scale faster and longer.
Digital Growth Marketing Manager at Gem Seek
July 3, 2017 - February 28, 2019
Designed, built, and maintained the company's digital presence. Managed digital marketing campaigns including inbound marketing, SEO, PPC, Adwords, and social media campaigns. Kept the company at the forefront of developments in digital marketing.
Growth Marketing Manager at Myriad Development
November 9, 2015 - June 30, 2017
Managed website, SEO, digital marketing, and social media marketing initiatives. Responsible for increasing customer engagement across corporate websites and social media pages. Increased website traffic through inbound marketing campaigns and initiatives.
Digital Marketing Manager (Department Head) at Huts JWT
November 10, 2014 - December 9, 2015
Led the digital marketing department and drove digital marketing development at the company.
Social Media Optimization Manager at Advanced Nutrients
September 2, 2013 - November 9, 2014
Managed day-to-day company social media accounts. Studied creative concepts to plan new ways to use social media for the company. Handled monthly digital marketing analysis reporting and stayed abreast of new techniques in social media.
Online Marketing Manager at ICYGEN
February 7, 2011 - April 30, 2012
Analyzed international markets and identified potential target audiences. Conducted lead generation and demand generation campaigns. Managed web marketing campaigns and found new business opportunities. ICYGEN specialized in website development, custom software solutions, and internet marketing campaigns.
Head of Web and Digital Marketing Department at TravelStoreMaker
July 12, 2009 - June 29, 2011
As Head of Sales in the Web Design and Digital Marketing Department, managed all sales activities to ensure the delivery of company goals. Liaised with clients needing web design, SEO services, and digital marketing services such as social media marketing, social media optimization, and brand management.

Education

Master's degree, Marketing at St. Cyril and St. Methodius University of Veliko Tarnovo
October 1, 2009 - February 15, 2012
Certificate, Disruptive Strategy at Harvard Business School
October 1, 2021 - January 20, 2022
Bachelor's degree, English Philology at St. Cyril and St. Methodius University of Veliko Tarnovo
October 1, 2002 - May 15, 2006

Qualifications

Certificate, Marketing Process Automation
February 1, 2023 - February 28, 2023
Certificate, Disruptive Strategy
October 1, 2021 - January 20, 2022
Certificate, Revenue Architecture
January 1, 2022 - April 20, 2022

Industry Experience

Professional Services, Software & Internet