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I am a strategic marketing leader with 10 years of experience bridging the gap between media execution and long-term business growth. I specialize in full-funnel campaign design, performance measurement, and marketing tech infrastructure, built on a foundation of clear communication, cross-functional alignment, and strategic fluency. I enjoy team-based environments, strategic analysis, troubleshooting, and enabling both technology and people to do their best work. From guiding attribution modeling, to developing cohesive marketing strategies, to integrating platforms across the stack, I help organizations turn data into a competitive advantage.…I am a strategic marketing leader with 10 years of experience bridging the gap between media execution and long-term business growth. I specialize in full-funnel campaign design, performance measurement, and marketing tech infrastructure, built on a foundation of clear communication, cross-functional alignment, and strategic fluency. I enjoy team-based environments, strategic analysis, troubleshooting, and enabling both technology and people to do their best work. From guiding attribution modeling, to developing cohesive marketing strategies, to integrating platforms across the stack, I help organizations turn data into a competitive advantage.

Mike Burton

Performance Marketer, Marketing Strategist, Digital Marketer, +2

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I am a strategic marketing leader with 10 years of experience bridging the gap between media execution and long-term business growth. I specialize in full-funnel campaign design, performance measurement, and marketing tech infrastructure, built on a foundation of clear communication, cross-functional alignment, and strategic fluency. I enjoy team-based environments, strategic analysis, troubleshooting, and enabling both technology and people to do their best work. From guiding attribution modeling, to developing cohesive marketing strategies, to integrating platforms across the stack, I help organizations turn data into a competitive advantage.…I am a strategic marketing leader with 10 years of experience bridging the gap between media execution and long-term business growth. I specialize in full-funnel campaign design, performance measurement, and marketing tech infrastructure, built on a foundation of clear communication, cross-functional alignment, and strategic fluency. I enjoy team-based environments, strategic analysis, troubleshooting, and enabling both technology and people to do their best work. From guiding attribution modeling, to developing cohesive marketing strategies, to integrating platforms across the stack, I help organizations turn data into a competitive advantage.

Available to hire

I am a strategic marketing leader with 10 years of experience bridging the gap between media execution and long-term business growth. I specialize in full-funnel campaign design, performance measurement, and marketing tech infrastructure, built on a foundation of clear communication, cross-functional alignment, and strategic fluency. I enjoy team-based environments, strategic analysis, troubleshooting, and enabling both technology and people to do their best work.

From guiding attribution modeling, to developing cohesive marketing strategies, to integrating platforms across the stack, I help organizations turn data into a competitive advantage.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Growth Marketing Manager at EF Educational Tours Canada

August 1, 2025 - August 20, 2025

Led EF Tours Canada's digital growth function across paid media and website optimization. Built the strategic foundation for campaign planning, measurement, and tech stack alignment across a long-consideration sales cycle. Acted as the connective tissue between creative, analytics, and product teams to ensure consistent execution and insight-driven decisions.

Digital Marketing Manager at Canadian Orthodontic Partners

November 1, 2023 - August 20, 2025

Developed the performance strategy and tracking infrastructure for an 80+ location dental network. Created measurement frameworks, campaign standards, and media processes that turned fragmented execution into a repeatable growth engine. Advised internal teams and vendors on analytics, platform integration, and marketing operations.

Supervisor, Digital Activation at Horizon Media

June 1, 2023 - August 20, 2025

Oversaw omnichannel campaign execution and served as the internal lead for media measurement strategy on national accounts. Guided teams through trafficking, optimization, and reporting processes with an emphasis on quality and consistency. Acted as a strategic bridge between media, data, and creative teams.

Digital Marketing Manager at Victoria Distillers

November 1, 2021 - August 20, 2025

Owned digital strategy for a fast-scaling craft spirits brand entering new markets across North America. Built campaigns across Google, Meta, and DTC platforms while integrating SEO and analytics for a full-funnel view. Drove creative testing and media optimization, increasing ROAS and market penetration.

Manager, Digital Marketing Acquisition at Scotiabank

December 1, 2020 - August 20, 2025