Maria Leonor Pimentel Guerra

Social Media Manager at Ad Médic

Lead event planning and coordination activities. Develop and present comprehensive monthly content proposals for societies and organizations. Create and schedule original, brand-aligned content across multiple platforms ensuring brand strategy alignment and monitoring key performance indicators (KPIs). Manage community interactions including comments, mentions, and direct messages to maintain strong audience engagement. Plan, execute, and optimize paid advertising campaigns across relevant channels for the organization and societies.

Analyzed and optimized user experiences for digital platforms, providing feedback for improved usability. Developed visual and digital brand identities aligned with target user expectations. Evaluated digital content performance, optimizing video storytelling for better audience retention. Created engaging brand videos for online marketing campaigns. Directed and produced high-quality interview videos for a renowned online magazine, managing all aspects from planning to post-production. Developed and executed strategic content including video production to enhance online presence for companies. Provided professional photography services for emerging influencers, ensuring visually compelling content for brand growth. Designed menus for a major Portuguese restaurant and pastry shop expanding into the Asian market, aligning visuals with brand identity. Created promotional design materials such as posters and flyers for a psychology conference at a prestigious local college.

Graphic & Communication Designer, Social Media Manager at Unidade Local de Saúde da Arrábida, E.P.E.

Designed and executed public health communication campaigns, improving digital engagement. Managed social media strategy across digital platforms including Facebook, Instagram, LinkedIn, and YouTube, producing data-driven content. Created branding and graphic materials for corporate and public outreach, ensuring cohesive messaging. Provided video and image production and post-production, delivering high-quality visual narratives. Supervised trainees in the communication department, providing guidance on daily tasks and development. Handled public customer service.

Social Media Manager at Ad Médic

Planned, executed, and coordinated event planning activities. Developed and presented comprehensive monthly content proposals for approval of societies and organizations. Created and scheduled original, brand-aligned content across multiple platforms. Managed multiple social media pages simultaneously, ensuring alignment with brand strategy and monitoring key performance indicators. Handled community interactions to maintain strong audience engagement. Planned, executed, and optimized paid advertising campaigns across relevant channels for the organization and societies.

Analyzed and optimized user experiences for digital platforms, providing feedback for improved usability. Developed visual and digital brand identities aligning with target user expectations. Evaluated digital content performance and optimized video storytelling for better audience retention. Created engaging brand videos for online marketing campaigns. Directed and produced a high-quality interview video for a renowned online magazine, managing all aspects from planning to post-production. Developed strategic content including video production to enhance online presence for companies. Provided professional photography services for emerging influencers to ensure visually compelling content for brand growth. Designed menus for a major Portuguese restaurant and pastry shop expanding into the Asian market, aligning visuals with brand identity. Created promotional design materials, including posters and flyers, for a conference in psychology at a prestigious local college.

Graphic & Communication Designer, Social Media Manager at Unidade Local de Saúde da Arrábida, E.P.E.

Designed and executed public health communication campaigns, improving digital engagement. Managed social media strategy across platforms including Facebook, Instagram, LinkedIn, and YouTube, producing data-driven content. Created branding and graphic materials for corporate and public outreach, ensuring cohesive messaging. Delivered high-quality video and image production and post-production, providing strong visual narratives. Supervised trainees in the communication department, providing guidance on daily tasks and development. Handled public customer service duties.

Social Media Manager at AdMedic

Plan and execute social media content across multiple platforms; develop and present monthly content proposals; schedule original, brand-aligned content; manage multi-platform social pages; monitor KPI performance; oversee community interactions and paid media campaigns; ensure consistent brand voice.

Branding & Social Media Specialist, Creative Content Strategist & Video Editor at Freelance

Analyzed and optimized user experiences for digital platforms; developed visual and digital brand identities; evaluated content performance and optimized videos for storytelling and audience retention; created engaging brand videos for online campaigns; directed and produced a high-quality interview video for a renowned online magazine; developed strategic brand content and photography for influencers; designed menus for a major Portuguese restaurant and pastry shop expanding into the Asian market; created promotional design materials for psychology education programs.