As Head of Marketing, I am responsible for leading strategic planning and managing cross-functional teams, including social media, video editing, and design. I develop and implement content strategies aimed at brand growth and oversee the production of visual materials and reports, while ensuring alignment with KPIs and business goals. At Insid Studio, I handled social media strategy and content development for clients in architecture and interior design. I coordinated audiovisual content creation, produced performance reports, and managed projects through ClickUp, always maintaining a strong focus on brand positioning and digital engagement. I supported marketing and sales operations across multiple business units, creating digital campaigns that generated up to R$100,000 in monthly revenue. I led paid traffic investments, managed influencer campaigns, analyzed event budgets, and produced strategic reports. My work contributed significantly to both visibility and lead generation. I created and managed content strategies for various clients in hospitality and healthcare, was responsible for audiovisual production, scriptwriting, and briefing for graphic designers, maintaining brand coherence across platforms.

Vitória Borba

As Head of Marketing, I am responsible for leading strategic planning and managing cross-functional teams, including social media, video editing, and design. I develop and implement content strategies aimed at brand growth and oversee the production of visual materials and reports, while ensuring alignment with KPIs and business goals. At Insid Studio, I handled social media strategy and content development for clients in architecture and interior design. I coordinated audiovisual content creation, produced performance reports, and managed projects through ClickUp, always maintaining a strong focus on brand positioning and digital engagement. I supported marketing and sales operations across multiple business units, creating digital campaigns that generated up to R$100,000 in monthly revenue. I led paid traffic investments, managed influencer campaigns, analyzed event budgets, and produced strategic reports. My work contributed significantly to both visibility and lead generation. I created and managed content strategies for various clients in hospitality and healthcare, was responsible for audiovisual production, scriptwriting, and briefing for graphic designers, maintaining brand coherence across platforms.

Available to hire

As Head of Marketing, I am responsible for leading strategic planning and managing cross-functional teams, including social media, video editing, and design. I develop and implement content strategies aimed at brand growth and oversee the production of visual materials and reports, while ensuring alignment with KPIs and business goals. At Insid Studio, I handled social media strategy and content development for clients in architecture and interior design. I coordinated audiovisual content creation, produced performance reports, and managed projects through ClickUp, always maintaining a strong focus on brand positioning and digital engagement.

I supported marketing and sales operations across multiple business units, creating digital campaigns that generated up to R$100,000 in monthly revenue. I led paid traffic investments, managed influencer campaigns, analyzed event budgets, and produced strategic reports. My work contributed significantly to both visibility and lead generation. I created and managed content strategies for various clients in hospitality and healthcare, was responsible for audiovisual production, scriptwriting, and briefing for graphic designers, maintaining brand coherence across platforms.

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Language

English
Advanced
Italian
Fluent

Work Experience

Head of Marketing at Insid Studio
April 1, 2023 - Present
Managed social media strategy and content development for clients in architecture and interior design. Coordinated audiovisual content creation, produced performance reports, and managed projects through ClickUp. Maintained a strong focus on brand positioning and digital engagement, supporting marketing and sales operations across multiple business units. Created digital campaigns generating up to R$100,000 in monthly revenue. Led paid traffic investments, managed influencer campaigns, analyzed event budgets, and produced strategic reports, significantly contributing to visibility and lead generation.
Marketing Analyst at Grupo Moura
March 1, 2025 - August 20, 2025
Trade Marketing Assistant (Digital) at ASE
October 1, 2022 - August 20, 2025

Education

Bachelor of Digital Marketing at The University of Akron
January 1, 2020 - January 1, 2020
Bachelor of International Relations at Estácio de Sá
January 1, 2025 - January 1, 2025

Qualifications

Google Ads & Analytics – Google
January 1, 2024 - August 20, 2025
Paid Traffic for Social Media – Berlim Digital
January 1, 2023 - August 20, 2025
Growth Marketing Essentials – Conversion
January 1, 2023 - August 20, 2025
Agile Methodologies – Descomplica
January 1, 2023 - August 20, 2025
SEO & Copywriting – Rock Content
January 1, 2022 - August 20, 2025

Industry Experience

Travel & Hospitality, Healthcare, Real Estate & Construction, Professional Services