Results-driven YouTube & Podcast Operations Lead and Senior Ads Specialist with 6+ years of experience managing high-volume content pipelines, leading cross-functional teams, and driving multi-platform growth for US, UK, and global clients. Expert in Google Ads and Meta Ads, managing large budgets, optimizing campaigns for ROAS, CPL, CTR, and conversions, and integrating paid media strategies with content operations. Skilled in end-to-end production management, performance marketing, SEO optimization, and cross-platform publishing (YouTube, TikTok, Instagram, Spotify, Apple Podcasts). Proven track record of launching and scaling channels, increasing audience engagement, and generating measurable revenue, while maintaining exceptional quality standards and streamlined team workflows.

Muneeb Afaz

Results-driven YouTube & Podcast Operations Lead and Senior Ads Specialist with 6+ years of experience managing high-volume content pipelines, leading cross-functional teams, and driving multi-platform growth for US, UK, and global clients. Expert in Google Ads and Meta Ads, managing large budgets, optimizing campaigns for ROAS, CPL, CTR, and conversions, and integrating paid media strategies with content operations. Skilled in end-to-end production management, performance marketing, SEO optimization, and cross-platform publishing (YouTube, TikTok, Instagram, Spotify, Apple Podcasts). Proven track record of launching and scaling channels, increasing audience engagement, and generating measurable revenue, while maintaining exceptional quality standards and streamlined team workflows.

Available to hire

Results-driven YouTube & Podcast Operations Lead and Senior Ads
Specialist with 6+ years of experience managing high-volume content
pipelines, leading cross-functional teams, and driving multi-platform
growth for US, UK, and global clients.

Expert in Google Ads and Meta Ads, managing large budgets, optimizing campaigns for ROAS, CPL, CTR, and conversions, and integrating paid media strategies with content
operations. Skilled in end-to-end production management, performance
marketing, SEO optimization, and cross-platform publishing (YouTube,
TikTok, Instagram, Spotify, Apple Podcasts).

Proven track record of launching and scaling channels, increasing audience engagement, and generating measurable revenue, while maintaining exceptional quality
standards and streamlined team workflows.

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Language

English
Fluent
Urdu
Fluent
Panjabi, Punjabi
Fluent

Work Experience

Media Production Assistant at Sarz I Olimited USA
February 1, 2024 - Present
Assisted in producing high-impact video content for social media by conducting in-depth research on trends and audience preferences. Developed compelling scripts, engaging captions, and eye-catching thumbnails that enhanced content visibility and engagement. Collaborated with teams to create and refine video concepts, ensuring alignment with brand strategy. Managed production schedules to meet tight deadlines and used video editing software to deliver polished final products. Analyzed performance metrics to continually optimize content and drive audience growth.
Lead Editor at Webiconz Technologies
May 1, 2023 - Present
Oversaw content creation and optimization, leading a team to boost visibility with SEO strategies, resulting in a 40% increase in website traffic. Edited and reviewed content, aligning it with business objectives and ensuring quality and accuracy.
Freelance Ghost Writer at Upwork International
January 1, 2019 - Present
Specialized in crafting compelling SEO-driven content that drives results. Helped businesses achieve a 30% increase in search engine rankings. Skills extended to script, book, blog, and article writing, delivering high-quality, original content that boosts engagement.
Customer Support Executive at IBEX Global
November 1, 2020 - Present
Serviced Walmart customers by maintaining a response time under 5 minutes, leading to a 20% increase in customer satisfaction. Collaborated on process improvements, enhancing efficiency by 15%.
Lead Editor at Webiconz Technologies
May 1, 2023 - Present
Oversaw content creation and optimization, leading a team to boost visibility with SEO strategies, resulting in a 40% increase in website traffic. Edited and reviewed content, aligning it with business objectives, ensuring quality and accuracy.
Freelance Ghost Writer at Upwork International
January 1, 2019 - Present
Versatile freelance writer specializing in crafting compelling content that drives results. Experienced in SEO content writing, helping businesses achieve measurable ranking improvements.
Customer Support Executive at IBEX Global
November 1, 2020 - Present
As a Customer Support Executive at IBEX Pakistan, served Walmart, maintained response times under five minutes, contributing to a 20% increase in customer satisfaction. Collaborated on process improvements and increased efficiency by 15%.
Posting Manager at Diginet Global USA
August 1, 2024 - Present
Managed content across YouTube, Facebook, and TikTok, handling titles, descriptions, tags, and strategies to optimize reach and engagement. Monitored analytics to assess performance, guided content decisions, and implemented SEO best practices. Fostered community engagement by responding to comments and creating audience-driven strategies.
Media Production Assistant at Sarz IO Limited
February 1, 2024 - Present
Assisted in producing high-impact video content for social media by conducting in-depth research on trends and audience preferences. Developed compelling scripts, engaging captions, and eye-catching thumbnails that enhanced content visibility and engagement. Collaborated with teams to create and refine video concepts, ensuring alignment with brand strategy. Managed production schedules to meet tight deadlines and used video editing software to deliver polished final products. Analyzed performance metrics to continually optimize content and drive audience growth.

Education

Software Engineering at University of Management and Technology - UMT
January 1, 2019 - August 20, 2025
Software Engineering at University of Management and Technology (UMT)
January 1, 2019 - January 1, 2024

Qualifications

Certi
January 1, 2024 - August 20, 2025
Software Engineering Certificate
January 1, 2019 - January 1, 2024

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education