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I am a creative and data-driven Marketing Leader with over 11 years of cross-functional experience spanning digital marketing, content strategy, branding, campaign management, events and conference production, and product marketing. I have a proven track record of leading end-to-end marketing programs from concept to execution for both B2B and B2C audiences across APAC, ANZ, and global markets. I am highly skilled in driving multi-channel growth strategies, go-to-market planning, and stakeholder engagement to support product launches, lead generation, and revenue growth. I thrive in managing large-scale public and virtual events, leading cross-regional teams, and aligning marketing strategies with sales, sponsorship, and business development functions. Known as a strategic thinker, hands-on operator, and collaborative leader, I deliver results through structure, insight, and creativity, even under pressure.…I am a creative and data-driven Marketing Leader with over 11 years of cross-functional experience spanning digital marketing, content strategy, branding, campaign management, events and conference production, and product marketing. I have a proven track record of leading end-to-end marketing programs from concept to execution for both B2B and B2C audiences across APAC, ANZ, and global markets. I am highly skilled in driving multi-channel growth strategies, go-to-market planning, and stakeholder engagement to support product launches, lead generation, and revenue growth. I thrive in managing large-scale public and virtual events, leading cross-regional teams, and aligning marketing strategies with sales, sponsorship, and business development functions. Known as a strategic thinker, hands-on operator, and collaborative leader, I deliver results through structure, insight, and creativity, even under pressure.

JAREEN KAUR

Marketing Strategist, Content Strategist, Event Visualizer, +2

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I am a creative and data-driven Marketing Leader with over 11 years of cross-functional experience spanning digital marketing, content strategy, branding, campaign management, events and conference production, and product marketing. I have a proven track record of leading end-to-end marketing programs from concept to execution for both B2B and B2C audiences across APAC, ANZ, and global markets. I am highly skilled in driving multi-channel growth strategies, go-to-market planning, and stakeholder engagement to support product launches, lead generation, and revenue growth. I thrive in managing large-scale public and virtual events, leading cross-regional teams, and aligning marketing strategies with sales, sponsorship, and business development functions. Known as a strategic thinker, hands-on operator, and collaborative leader, I deliver results through structure, insight, and creativity, even under pressure.…I am a creative and data-driven Marketing Leader with over 11 years of cross-functional experience spanning digital marketing, content strategy, branding, campaign management, events and conference production, and product marketing. I have a proven track record of leading end-to-end marketing programs from concept to execution for both B2B and B2C audiences across APAC, ANZ, and global markets. I am highly skilled in driving multi-channel growth strategies, go-to-market planning, and stakeholder engagement to support product launches, lead generation, and revenue growth. I thrive in managing large-scale public and virtual events, leading cross-regional teams, and aligning marketing strategies with sales, sponsorship, and business development functions. Known as a strategic thinker, hands-on operator, and collaborative leader, I deliver results through structure, insight, and creativity, even under pressure.

Available to hire

I am a creative and data-driven Marketing Leader with over 11 years of cross-functional experience spanning digital marketing, content strategy, branding, campaign management, events and conference production, and product marketing. I have a proven track record of leading end-to-end marketing programs from concept to execution for both B2B and B2C audiences across APAC, ANZ, and global markets. I am highly skilled in driving multi-channel growth strategies, go-to-market planning, and stakeholder engagement to support product launches, lead generation, and revenue growth.

I thrive in managing large-scale public and virtual events, leading cross-regional teams, and aligning marketing strategies with sales, sponsorship, and business development functions. Known as a strategic thinker, hands-on operator, and collaborative leader, I deliver results through structure, insight, and creativity, even under pressure.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Director at Public Sector Network (PSN) – ANZ

November 1, 2023 - Present

Led the regional marketing function across Australia and New Zealand, managing strategy, campaign execution, and go-to-market planning for B2B sponsorships/partnerships and B2C government delegate acquisition. Directed over 20 public sector campaigns annually including summits, webinars, custom events and showcases. Developed and launched integrated go-to-market strategies with channel mix planning and automated lead nurturing workflows. Designed the “Drop Plan” go-to-market framework to align campaign timelines and marketing performance tracking. Championed post-event marketing and vendor webinar integration to build sustainable inbound marketing. Managed a regional team of 9 and aligned efforts with global marketing teams to ensure brand consistency and operational efficiency. Achieved record-breaking event registrations and generated significant sponsorship revenue.

Global Head of Marketing (Marketing Director’s role) at Digital Built Environment Institute (DBEI) – ANZ, Europe, North America

November 1, 2023 - August 21, 2025

Directed global marketing, communications, and brand strategy across three continents, aligning initiatives with organizational growth and regional business development. Defined and implemented brand architecture to unify messaging and visual identity. Managed go-to-market strategies for new events and products integrating digital, media, content, and partner channels. Oversaw marketing operations including paid media, PR, SEO, social, and email marketing to ensure consistent lead generation and event ROI. Led cross-functional global marketing teams and supported sales and sponsorship initiatives. Handled P&L for major events, established partnerships with major brand names, and streamlined global campaigns adapting to local markets.

Global Product Branding & Strategy Manager at TDCX

November 1, 2021 - August 21, 2025

Developed and executed product marketing strategies based on market trends, customer insights, and competitor research to drive brand growth. Owned brand development across digital, multimedia, sales collateral, UI design, training assets, and product identity. Led a cross-functional team to deliver high-performing product campaigns. Implemented content marketing roadmaps and was the brand custodian for internal and external product launches. Increased product-led revenue and subscriber base while reducing campaign turnaround time. Led full rebrands and created lasting brand guidelines used globally.

Senior Social Media Manager at TDCX

November 1, 2020 - August 21, 2025

Designed and executed global social media strategy across platforms with over 130,000 followers. Utilized Google Analytics and SEO to monitor performance and traffic. Managed global social media presence with regular content, guided teams across 10 global locations, conducted trainings, and indirectly managed social media executives worldwide. Achieved consistent KPI over-performance, increased engagement, follower growth, positive sentiment, and quality B2B lead generation. Developed real-time dashboards to support viral campaigns and sales conversions. Led team creating visuals for campaigns and automated day-to-day posting.

Conference Production Manager at Marcus Evans

November 1, 2020 - August 21, 2025

Maximized revenue and efficiency of marketing activities, directly managing a team of conference producers across Africa and Asia. Oversaw event marketing strategy including endorsement and sponsorship initiatives, resulting in revenue growth. Built partnerships with global stakeholders and managed marketing effectiveness analysis. Revamped event experiences with new branding and innovative formats. Produced and delivered 40+ profitable conferences and training programs worldwide, managed speaker preparation and onsite logistics. Achieved high event KPIs and led crisis management at high-risk events.

Senior Marketing Executive at Kexxel Group

July 1, 2016 - August 21, 2025

Monitored campaign performance and ROI, managed major client accounts such as Telekom Malaysia and Petronas. Led digital marketing efforts including paid ads, SEO, email, and social content. Produced marketing collateral and media production projects. Delivered data-driven insights through analysis and reporting. Successfully achieved delegate targets for finance and Dubai events and improved organic web traffic and keyword rankings significantly.

Intern – Brands & Communications at IBM

September 1, 2013 - August 21, 2025

Supported event planning and logistics for corporate sales rallies and expos. Managed invitation lists, media coordination, and follow-ups. Led internal communications and press engagement including coverage with major media. Produced internal newsletters and video content for staff.