JAREEN KAUR

Directed global marketing, communications, and brand strategy across three continents, aligning initiatives with organizational growth and regional business development. Defined and implemented brand architecture to unify messaging and visual identity. Managed go-to-market strategies for new events and products integrating digital, media, content, and partner channels. Oversaw marketing operations including paid media, PR, SEO, social, and email marketing to ensure consistent lead generation and event ROI. Led cross-functional global marketing teams and supported sales and sponsorship initiatives. Handled P&L for major events, established partnerships with major brand names, and streamlined global campaigns adapting to local markets.

Led the regional marketing function across Australia and New Zealand, managing strategy, campaign execution, and go-to-market planning for B2B sponsorships/partnerships and B2C government delegate acquisition. Directed over 20 public sector campaigns annually including summits, webinars, custom events and showcases. Developed and launched integrated go-to-market strategies with channel mix planning and automated lead nurturing workflows. Designed the “Drop Plan” go-to-market framework to align campaign timelines and marketing performance tracking. Championed post-event marketing and vendor webinar integration to build sustainable inbound marketing. Managed a regional team of 9 and aligned efforts with global marketing teams to ensure brand consistency and operational efficiency. Achieved record-breaking event registrations and generated significant sponsorship revenue.

Developed and executed product marketing strategies based on market trends, customer insights, and competitor research to drive brand growth. Owned brand development across digital, multimedia, sales collateral, UI design, training assets, and product identity. Led a cross-functional team to deliver high-performing product campaigns. Implemented content marketing roadmaps and was the brand custodian for internal and external product launches. Increased product-led revenue and subscriber base while reducing campaign turnaround time. Led full rebrands and created lasting brand guidelines used globally.