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With over eight years of leadership experience, I specialize in crafting and executing strategic sales and marketing initiatives in international markets. My focus areas include driving measurable growth across B2B and B2C segments within the dynamic finance, technology, and real estate industries. I excel at leveraging technical expertise to deliver strategic business excellence, bolstered by strong capabilities in data-driven digital sales campaigns and international partnership building. Throughout my career, I have successfully increased property sales through innovative digital marketing approaches, expanded diasporic market reach, and streamlined event operations. I am adept at collaborating with cross-functional teams and utilizing CRM and analytics tools to optimize customer engagement, sales funnels, and campaign performance while enhancing brand visibility and client satisfaction.…With over eight years of leadership experience, I specialize in crafting and executing strategic sales and marketing initiatives in international markets. My focus areas include driving measurable growth across B2B and B2C segments within the dynamic finance, technology, and real estate industries. I excel at leveraging technical expertise to deliver strategic business excellence, bolstered by strong capabilities in data-driven digital sales campaigns and international partnership building. Throughout my career, I have successfully increased property sales through innovative digital marketing approaches, expanded diasporic market reach, and streamlined event operations. I am adept at collaborating with cross-functional teams and utilizing CRM and analytics tools to optimize customer engagement, sales funnels, and campaign performance while enhancing brand visibility and client satisfaction.

Jane W Muthui

Brand Strategist, Marketing Strategist, Marketing Automation Specialist, +3

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With over eight years of leadership experience, I specialize in crafting and executing strategic sales and marketing initiatives in international markets. My focus areas include driving measurable growth across B2B and B2C segments within the dynamic finance, technology, and real estate industries. I excel at leveraging technical expertise to deliver strategic business excellence, bolstered by strong capabilities in data-driven digital sales campaigns and international partnership building. Throughout my career, I have successfully increased property sales through innovative digital marketing approaches, expanded diasporic market reach, and streamlined event operations. I am adept at collaborating with cross-functional teams and utilizing CRM and analytics tools to optimize customer engagement, sales funnels, and campaign performance while enhancing brand visibility and client satisfaction.…With over eight years of leadership experience, I specialize in crafting and executing strategic sales and marketing initiatives in international markets. My focus areas include driving measurable growth across B2B and B2C segments within the dynamic finance, technology, and real estate industries. I excel at leveraging technical expertise to deliver strategic business excellence, bolstered by strong capabilities in data-driven digital sales campaigns and international partnership building. Throughout my career, I have successfully increased property sales through innovative digital marketing approaches, expanded diasporic market reach, and streamlined event operations. I am adept at collaborating with cross-functional teams and utilizing CRM and analytics tools to optimize customer engagement, sales funnels, and campaign performance while enhancing brand visibility and client satisfaction.

Available to hire

With over eight years of leadership experience, I specialize in crafting and executing strategic sales and marketing initiatives in international markets. My focus areas include driving measurable growth across B2B and B2C segments within the dynamic finance, technology, and real estate industries. I excel at leveraging technical expertise to deliver strategic business excellence, bolstered by strong capabilities in data-driven digital sales campaigns and international partnership building.

Throughout my career, I have successfully increased property sales through innovative digital marketing approaches, expanded diasporic market reach, and streamlined event operations. I am adept at collaborating with cross-functional teams and utilizing CRM and analytics tools to optimize customer engagement, sales funnels, and campaign performance while enhancing brand visibility and client satisfaction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Intermediate

Swahili

Advanced

Work Experience

Head of Sales, Marketing & Project Development - Kenya at Fones Direct Limited

January 1, 2024 - August 21, 2025

Tracked communications strategies, advertising campaigns, and marketing approaches to measure successes and failures, resulting in improved campaign effectiveness. Collected and analyzed customer demographics and behaviors, enabling targeted marketing strategies that improved customer engagement. Identified market gaps and contributed to growth in market share. Assisted teams in aligning marketing objectives to corporate goals. Presented data-driven insights to management, enhancing campaign performance and forecasting accuracy. Developed and administered research instruments for digital and traditional data collection. Worked 2012-2024.

Head of Marketing at Unity Homes

December 31, 2023 - August 21, 2025

Developed and executed a brand elevation strategy, increasing recognition by 25% and brand loyalty by 20%. Led a team of 20, fostering innovation and accountability. Spearheaded digital transformation efforts including website revamp leading to 40% sales increase. Implemented data analytics tools improving ROI by 15%. Orchestrated PR campaigns increasing media coverage by 30%. Managed a $500,000 marketing budget achieving cost-effective outcomes. Developed email marketing and influencer campaigns that boosted engagement and visibility significantly. Worked 2019-2023.

Brand Strategy & Marketing Coordinator at Homes Kenya Limited - Kenya Homes Expo

December 31, 2017 - August 21, 2025

Planned advertising campaigns that increased brand visibility by 60%. Collaborated closely with clients to achieve 15% higher customer satisfaction. Supervised marketing materials creation ensuring quality and consistency. Negotiated vendor contracts reducing marketing costs. Expanded company network through partnerships. Coordinated strategic marketing activities across departments. Delivered marketing updates to management and improved forecasting accuracy by 18%. Worked 2014-2017.

Brand Strategy & Marketing Coordinator at Homes Kenya Limited - Kenya Homes Expo

December 31, 2019 - August 21, 2025

Successfully coordinated teams managing project objectives ensuring timely execution. Managed branding campaigns increasing brand awareness by 30%. Oversaw marketing campaigns that drove revenue and customer interaction up by 40%. Created creative collateral growing market presence by 20%. Integrated PR and media strategies enhancing media coverage by 15%. Achieved 23% marketing cost savings and 30% ROI improvement via online campaign optimization. Aligned marketing activities with corporate objectives and capitalized on industry trends. Worked 2017-2019.

Head of Sales, Marketing & Project Development at Canaan Developers

January 1, 2024 - Present

Driving sustainable financial growth through sales and client relationships with partners such as financiers. Participates in corporate strategy and business planning workshops analyzing lessons, financial returns, market and competitiveness assessments, and emerging real estate trends. Conducts project suitability, cost and profitability analysis. Performs market research and due diligence recommending partners ensuring alignment with risk management. Prepares strategic reports on initiatives and opportunities. Employment started in 2024 and ongoing.

Digital & Diaspora Sales Manager at HFG Group - Finance

September 1, 2024 - Present

Led digital property sales strategy across diaspora markets, driving a 15% increase in property sales and launching 30 successful digital campaigns generating measurable lead-to-sale conversions. Expanded diaspora client network internationally and coordinated logistics for seamless event execution, while maintaining strong customer relationships and efficiently managing high volumes of inquiries and requests.

Remote Admin Dispatcher at Alpine Events - Events Service

November 1, 2023 - Present

Streamlined dispatch operations to reduce scheduling conflicts and improve on-time deliveries. Successfully resolved customer complaints leading to increased client satisfaction. Recognized for exemplary multitasking and communication skills supporting smooth event operations.

Head of Sales, Marketing & Project Development at Canaan Developers - Real Estate

August 1, 2024 - August 26, 2025

Led strategic business planning including market analysis, project feasibility, and partner due diligence. Drove 12.5% annual sales revenue growth and expanded market presence through 5 successful campaigns. Launched 2 new luxury projects, enhanced brand recognition, and diversified revenue streams through strengthened partner networks and digital transformation initiatives.

Head of Marketing at Unity Homes - Real Estate & Community Foundation

October 1, 2023 - August 26, 2025

Achieved a 25% revenue boost through targeted digital campaigns and established Unity Homes as a diaspora market leader in North America, Australia, and the UK. Strengthened industry presence via strategic alliances and thought leadership initiatives.

Head of Marketing at Universal Homes - Real Estate & Construction Tech

October 1, 2023 - August 26, 2025

Achieved significant sales conversion growth with targeted digital campaigns and elevated brand recognition in West Africa. Introduced construction technology for diaspora clients to monitor purchase progress remotely.