Available to hire
Hi, I’m Thet Naing Tun. I’m a performance-driven Digital Marketing and Performance Specialist with 5+ years of hands-on experience across paid digital media, social content, SEO, email automation, and analytics. I’ve built a proven track record of scaling campaigns and delivering measurable business outcomes.
I blend strategy with execution: I build content calendars, run paid and organic growth loops, and deliver dashboard-backed recommendations to stakeholders. Notable results include increasing qualified real estate leads by 63% (AED 14M pipeline), boosting Instagram engagement by 47%, and growing website organic traffic by 72% YoY.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing & Social Media Manager at Grand Flora Group of Companies
August 1, 2024 - PresentOwned content calendars and produced cross-channel content (posts, reels, stories, short video) for 4 brands; lifted Instagram engagement by 47% and drove 2.5K+ monthly site visits from social.
Digital Marketing & Social Media Manager at Grand Flora Group of Companies
August 1, 2024 - PresentManaged performance marketing campaigns across Google Ads and Meta Ads with a quarterly budget of AED 60K, achieving 193K impressions, a 2.78% CTR, and over 5.3K clicks for real estate lead generation. Increased qualified lead form submissions by 63% in 2 months, generating 112 verified leads and an estimated AED 14M sales pipeline value for real estate projects. Improved Google Ads CTR by 42% through ad copy testing and reduced CPC by 27%. Developed and executed SEO strategies for Grand Flora Beauty Salon, boosting organic traffic by 72% YoY and improving average SERP ranking from 14.2 to 7.5 within 6 months. Designed and managed social media content calendars across 4 beauty brands, achieving a 47% increase in Instagram engagement and driving over 2.5K monthly website visits from social media. Implemented WhatsApp automation system for managing booking inquiries, reducing manual follow-up time by 40% and increasing repeat client retention. Launched and optimized email marketing campa
Senior Marketing Specialist at Wave Money
April 30, 2024 - August 21, 2025Scaled user acquisition campaigns across Google, Meta, and programmatic channels, driving 26% qualified user growth while reducing CAC by 35%. Led Google Display & App Install campaigns, optimizing targeting and creatives to achieve 2.8M impressions and 11K app installs at an average CPI of $0.62. Managed multi-channel budgets exceeding USD 20K per month focus on maximizing ROAS. Developed CRO-focused landing pages, increasing conversion rates from 3.8% to 5.5%. Integrated GA4 and Google Tag Manager to capture full-funnel attribution and improve audience segmentation. Collaborated with product team to align campaign messaging with customer journey stages, improving lifetime value (LTV).
Senior Marketing Specialist at Wave Money
April 1, 2024 - October 15, 2025Scaled user acquisition campaigns on Meta, Google and programmatic channels, delivering +26% qualified user growth while lowering CAC 35%. Led display & app install campaigns achieving 2.8M impressions and 11K installs (CPI $0.62); optimized creatives and targeting for scale. Designed CRO-driven landing pages and messaging experiments; lifted conversion rate from 3.8% to 5.5%. Integrated GA4 + GTM for accurate tracking and audience segmentation to capture full-funnel attribution and improve marketing performance.
Senior Account Executive - Digital Media at Mango Media Group
August 31, 2023 - August 21, 2025Executed SEO and SEM projects for diverse industries including insurance, beauty, F&B, and retail, achieving measurable improvements in keyword rankings and lead generation. Managed paid social campaigns, reducing cost per lead by 33% while driving 22% higher conversion rates through audience segmentation. Provided consulting on landing page optimization and CRO strategies, improving client campaign ROAS across sectors. Designed and deployed content marketing campaigns for Dai-ichi Life Insurance, increasing content-driven lead submissions by 38% YoY. Led campaign ideation and execution for viral digital media activations, achieving over 20 million organic views.
Senior Account Executive - Digital Media at Mango Media Group
August 1, 2023 - October 15, 2025Managed SEO, SEM and paid social for clients across beauty, F&B, retail, FMCG and insurance; cut CPL by 33% and increased conversion rates by 22% through segmentation and creative iteration. Led content marketing & activation campaigns (Dai-Chi Life Insurance) that produced 38% YoY growth in content-driven leads. Provided consulting on landing page optimization and CRO strategies, improving client campaign ROAS across sectors. Executed viral digital campaigns reaching 20M+ organic views, and coordinated influencer partnerships to amplify brand reach.
Education
Bachelor’s of Business Management at National Management Degree College (NMDC), Yangon, Myanmar
December 1, 2015 - September 1, 2019Bachelor’s of Business Management at National Management Degree College
January 1, 2015 - January 1, 2019Qualifications
Google Ads Display Certificate
November 1, 2024 - August 21, 2025Email Marketing Certificate (HubSpot)
October 1, 2024 - August 21, 2025Digital Marketing & E-commerce Certificate (Coursera)
April 1, 2024 - August 21, 2025Google Data Analytics Certificate (Coursera)
August 1, 2023 - August 21, 2025Google Ads Display Certificate
January 1, 2024 - October 15, 2025Email Marketing Certificate
January 1, 2024 - October 15, 2025HubSpot Digital Marketing & E-commerce Certificate
January 1, 2024 - October 15, 2025Coursera Google Data Analytics Certificate
January 1, 2023 - October 15, 2025Coursera Google Data Analytics Certificate
January 1, 2024 - October 15, 2025Industry Experience
Real Estate & Construction, Consumer Goods, Financial Services, Retail, Media & Entertainment, Professional Services, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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