Available to hire
I’m Diletta Gherardini, an omnichannel marketing leader with 10+ years’ experience connecting brand storytelling with performance-driven growth across eCommerce, CRM, and retail. I’ve worked with global lifestyle and premium brands, building full-funnel strategies that improve acquisition, retention, and customer lifetime value—while keeping KPIs, budgets, and stakeholder reporting tightly aligned.
Most recently, I’ve been consulting independently, supporting clients like Dainese with digital marketing coordination across EMEA and NORA, plus CRM and client engagement programs designed to strengthen loyalty. Previously, as Senior Manager EMEA at Vans/VF Corp, I led Media, CRM, and Loyalty across 15+ markets with full P&L responsibility and helped scale loyalty and repeat purchase through personalised, cross-channel experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
Spanish; Castilian
Fluent
French
Fluent
Work Experience
Freelance Consultant (Digital Marketing & Omnichannel Consultant) at Freelance
November 1, 2025 - PresentLed digital marketing and omnichannel support for premium lifestyle clients. Main client: Dainese S.p.A., coordinating digital marketing across EMEA and NORA and building full-funnel growth strategies for DTC and eCommerce across fashion, sports, lifestyle, hospitality, and spirits. Owned CRM and client engagement initiatives to improve retention, loyalty, and customer lifetime value, with structured KPI tracking, budget management, and reporting to senior stakeholders. Also supported brand positioning and editorial planning for Sabatini Gin, including co-branded experiential activations and event support.
Senior Manager, Omnichannel Marketing (Media, CRM & Loyalty) at VF Corporation (Vans)
January 1, 2022 - August 31, 2025Owned EMEA omnichannel marketing strategy across Media, CRM, and Loyalty for 15+ markets with full P&L responsibility. Drove eCommerce and retail revenue growth through integrated brand and performance campaigns, improving ROAS, CAC, and repeat purchase rates. Scaled the Vans Family loyalty programme using personalised experiences, events, and targeted activations, and built a cross-functional network across internal teams, agencies, and brand partners throughout EMEA markets.
Senior Manager, Omnichannel DTC Marketing at STABIO, CH
January 1, 2022 - September 12, 2025Drove online (EMA ecommerce) and in-store (EMA physical stores) business performance via integrated omnichannel strategies, creating seamless customer experiences.
Senior Manager Marketing, Performance Media - CRM - Loyalty at VF Corporation
January 1, 2022 - PresentLed integrated media strategy across 17 EMA markets, encompassing digital channels (Paid Search, Social Media, SEO, Affiliate, Display, RTB) and strategic brand partnerships. Revamped Vans Loyalty program, increasing return rate from 15% to 25%. Developed CRM/database strategies, boosting click-through rate by 20% and CVR by 13%. Oversaw e-commerce merchandising and product strategy, aligning digital efforts with overall brand strategy and maximizing channel profitability. Mentored a team, driving professional growth and successful outcomes.
Manager, Digital DTC Marketing at VF CORPORATION (VANS)
January 1, 2022 - September 10, 2025Drove online and in-store ecommerce performance through integrated omni-channel strategies, elevating customer engagement and sales. Implemented proximity and omnichannel marketing programs to improve conversion and loyalty.
Senior Manager Marketing, Performance Marketing Media - CRM - Loyalty at VF CORPORATION (VANS)
January 1, 2022 - PresentLed integrated marketing campaigns across 17 EMA markets within a cross-channel framework (Paid Search, Social Media, SEO, Affiliate, Display, RTB) and strategic brand partnerships. Revamped Vans CRM and Loyalty programs, boosting retention and engagement. Developed CRM/database strategies, increasing click-through and conversion rates. Directed e-commerce merchandising and product strategy, aligning digital efforts with overall brand strategy and maximizing channel profitability. Mentored a high-performing team to deliver strong growth.
Digital DTC Marketing Manager at VF Corporation (Vans)
January 1, 2022 - September 10, 2025Drove online (EMA eCommerce) and in-store (EMA physical stores) business performance via integrated omnichannel strategies, creating seamless customer experiences. Enhanced customer engagement and sales through omnichannel/proximity marketing programs.
Senior Marketing Manager, Digital DTC Marketing at VF Corporation (Vans)
January 1, 2022 - PresentLed integrated marketing campaigns across 17 EMA markets across digital channels (Paid Search, Social Media, SEO, Affiliate, Display, RTB) and strategic brand partnerships. Revamped Vans Loyalty program increasing returns from 15% to 25%. Developed CRM/database strategies, boosting click-through by 20% and CVR by 13%. Oversaw eCommerce merchandising and product strategy, aligning digital efforts with the overall brand strategy and maximizing channel profitability. Mentored teams to drive professional growth and successful outcomes.
Manager Omnichannel & Performance Marketing at VFCorporation (Vans), Stabio
January 1, 2022 - August 21, 2025Drove online and in-store business performance through integrated omnichannel strategies to create seamless customer experiences. Enhanced customer engagement and sales through omnichannel and proximity marketing programs.
Senior Manager Marketing, Media - CRM - Loyalty at VFCorporation (Vans), Stabio
January 1, 2022 - PresentLed integrated marketing campaigns across 17 EMEA markets covering digital channels such as Paid Search, Social, SEO, and Affiliate, along with strategic brand partnerships. Revamped Vans Loyalty program, increasing return rate from 15% to 25%. Developed CRM and database strategies, boosting click-through rates by 20% and conversion rates by 13%. Oversaw eCommerce merchandising and product strategy ensuring alignment with overall brand strategy while maximizing channel profitability. Mentored team to foster professional growth and achieve successful outcomes.
Manager Omnichannel & Performance Marketing at V F Corporation (Vans)
January 1, 2022 - August 21, 2025Drove online and in-store business performance via integrated omnichannel strategies, creating seamless customer experiences. Enhanced customer engagement and sales through omnichannel/proximity marketing programs.
Senior Manager Marketing, Media - CRM - Loyalty at V F Corporation (Vans)
January 1, 2022 - PresentLed integrated marketing campaigns across 17 EMEA markets encompassing digital channels such as Paid Search, Social, SEO, and Affiliate, and strategic brand partnerships. Revamped Vans Loyalty program, increasing return rate from 15% to 25%. Developed CRM/database strategies boosting click-through +20% and CVR +13%. Oversaw eCommerce merchandising and product strategy, aligning digital efforts with overall brand strategy and maximizing channel profitability. Mentored team, driving professional growth and successful outcomes.
Manager, Omnichannel DTC Marketing at VF Corporation (Vans)
October 1, 2018 - January 1, 2022Built omnichannel strategies integrating eCommerce and retail across Europe. Launched CRM and proximity marketing programs to drive in-store and online conversion, collaborating with regional teams on campaign planning, promotions, and sales targets. Created customer engagement initiatives connecting digital and physical experiences to strengthen brand relationships and purchase journeys.
Digital Marketing Jr Manager at STABIO, CH
September 1, 2018 - September 12, 2025Drove ecommerce growth in 15+ markets with performance marketing. Managed budgets and tracked KPIs for continuous improvement. Paid search, affiliate marketing, SEO, social media, RTB.
eCommerce Marketing Junior Manager at VF Corporation (Vans)
July 1, 2017 - September 30, 2018Drove eCommerce growth across 15+ markets using paid search, social, affiliate, and display. Managed budgets and KPIs, optimising campaigns for performance and conversion outcomes.
Brand Marketing Coordinator at The Level Group
July 1, 2017 - September 12, 2025Managed paid media campaigns (Search, Social, Display, Affiliate) and CRM/email marketing. Maintained client relationships, analyzed performance, and provided reporting. New business acquisition.
Brand Marketing Coordinator at The Level Group
July 1, 2017 - September 10, 2025Managed paid media campaigns (Search, Social, Display, Affiliate) and CRM/email marketing. Maintained client relationships, analyzed performance, and supported new business development initiatives.
Brand Marketing Coordinator at The Level Group
July 1, 2017 - September 10, 2025Managed paid media campaigns (Search, Social, Display, Affiliate) and CRM/email marketing. Maintained client relationships, analyzed performance, and provided reporting. Supported new business development initiatives.
Brand Marketing Coordinator at The Level Group, Milan
July 1, 2017 - August 21, 2025Managed paid media campaigns including Search, Social, Display, and Affiliate as well as CRM and email marketing. Maintained client relationships, analyzed campaign performance, and provided reporting. Supported new business development initiatives.
Brand Marketing Coordinator at The Level Group
July 1, 2017 - August 21, 2025Managed paid media campaigns (Search, Social, Display, Affiliate) and CRM/email marketing. Maintained client relationships, analyzed performance, and provided reporting. Supported new business development initiatives.
Brand Digital Marketing Coordinator at The Level Group
April 1, 2016 - July 31, 2017Managed digital marketing campaigns for fashion and luxury clients, supporting performance reporting, optimisation, and new business development activities.
Media Planner at Wavemaker, WPP
April 1, 2016 - September 12, 2025Planned media campaigns for clients like Marriott International, Channel, Visa, Nintendo, and across various industries. Managed client relationships, analyzed performance, and supported business development.
Media Planner at WAVEMAKER, WPP
April 1, 2016 - September 10, 2025Planned media campaigns for clients such as Marriott International, Chanel, Visa, and Nintendo across various industries. Managed client relationships, analyzed performance, and supported business development.
Media Planner at Wavemaker, WPP
April 1, 2016 - September 10, 2025Planned media campaigns for clients like Marriott International, Channel, Visa, Nintendo across various industries. Managed client relationships, analyzed performance, and supported business development.
Media Planner at WaveMaker, WPP, Milan
April 1, 2016 - August 21, 2025Planned media campaigns for clients such as Marriott International, Chanel, Visa, and Nintendo across various industries. Managed client relationships, analyzed performance, and supported business development efforts.
Media Planner at Wavemaker, WPP
April 1, 2016 - August 21, 2025Planned media campaigns for clients such as Marriott International, Chanel, Visa, and Nintendo across various industries. Managed client relationships, analyzed performance, and supported business development.
Media Planner at WPP
January 1, 2015 - April 30, 2016Planned multi-channel campaigns for clients including Chanel, Visa, Marriott, and Nintendo. Managed client relationships and reporting, ensuring campaign performance insights were communicated to stakeholders.
Account Executive, Media PR & Communications at Burson Global, WPP
January 1, 2015 - September 12, 2025Supported press office operations for international brands (Hilton Group, Nokia, Grana Padano, Ferrero, Colgate-Palmolive, Heinz). Assisted with brand activations and managed social media content for the Nokia Lumia launch.
Account Executive at BURSON GLOBAL, WPP
January 1, 2015 - September 10, 2025Supported press office operations for international brands (Hilton Group, Nokia, Grana Padano, Ferrero, Colgate-Palmolive, Heinz). Aided brand activation and managed social media content for Nokia Lumia launch.
Account Executive - Media & PR at Burson Global, WPP
January 1, 2015 - September 10, 2025Supported press office operations for international brands (Hilton Group, Nokia, Grana Padano, Ferrero, Colgate-Palmolive, Heinz). Assisted with brand activations and managed social media content for Nokia Lumia launch.
PR & Communication Account Executive at Burson Cohn & Wolfe, WPP, London
January 1, 2015 - August 21, 2025Supported press office operations for international brands including Hilton Group, Nokia, Grana Padano, Ferrero, Colgate-Palmolive, and Heinz. Assisted with brand activations and managed social media content for the Nokia Lumia launch.
PR & Communication Account Executive at Burson Cohn & Wolfe, WPP
January 1, 2015 - August 21, 2025Supported press office operations for international brands (Hilton Group, Nokia, Grana Padano, Ferrero, Colgate-Palmolive, Heinz). Assisted with brand activations and managed social media content for Nokia Lumia launch.
PR & Communications Account Executive at Burson Global PR (WPP)
October 1, 2013 - January 31, 2015Supported brand activations and press office operations for global brands and managed social media content for the Nokia Lumia launch.
Education
Erasmus Exchange Program at Universidad Autonoma de Madrid
January 11, 2030 - August 21, 2025Master Degree in Law at Università di Pisa
January 11, 2030 - August 21, 2025Master Degree in Law at Università di Pisa
January 11, 2030 - August 21, 2025Erasmus Exchange Program at Universidad Autonoma de Madrid
January 11, 2030 - August 21, 2025Master Degree in Law (Industrial Design Protection) at Università di Pisa, Italy
January 11, 2030 - September 10, 2025Erasmus Exchange Program at Universidad Autónoma de Madrid, Spain
January 11, 2030 - September 10, 2025Erasmus Exchange Program at Universidad Autónoma de Madrid
January 11, 2030 - September 10, 2025Master Degree in Law at Università di Pisa
January 11, 2030 - September 10, 2025Erasmus Exchange Program at Universidad Autónoma de Madrid
January 11, 2030 - September 12, 2025Law & Business Administration at Università di Pisa
January 11, 2030 - September 12, 2025Master in Law at Università di Pisa
January 11, 2030 - September 12, 2025Master's Degree in Law at Università di Pisa
January 11, 2030 - September 9, 2026Erasmus Exchange Program (Law & Business Administration) at Universidad Autónoma de Madrid
January 11, 2030 - September 9, 2026Qualifications
Master Degree in Law
January 11, 2030 - September 10, 2025Erasmus Exchange Program
January 11, 2030 - September 10, 2025Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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