Available to hire
Hi, I’m Diletta Gherardini, a marketing professional with 10+ years of experience in fast-paced, international environments. I specialize in omnichannel marketing across digital and traditional media, with a focus on retail and eCommerce, CRM, and membership strategies. I’ve helped drive ecommerce growth and enhance customer engagement through brand collaborations and events.
I thrive on curiosity, adaptability, and a proactive approach, with a proven ability to manage multi-million-dollar budgets, P&L oversight, and deliver dynamic projects while simplifying complexity and getting things done.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
Spanish; Castilian
Fluent
French
Fluent
Work Experience
Senior Manager Marketing, Media - CRM - Loyalty at V F Corporation (Vans)
January 1, 2022 - PresentLed integrated marketing campaigns across 17 EMEA markets encompassing digital channels such as Paid Search, Social, SEO, and Affiliate, and strategic brand partnerships. Revamped Vans Loyalty program, increasing return rate from 15% to 25%. Developed CRM/database strategies boosting click-through +20% and CVR +13%. Oversaw eCommerce merchandising and product strategy, aligning digital efforts with overall brand strategy and maximizing channel profitability. Mentored team, driving professional growth and successful outcomes.
Manager Omnichannel & Performance Marketing at V F Corporation (Vans)
January 1, 2022 - August 21, 2025Drove online and in-store business performance via integrated omnichannel strategies, creating seamless customer experiences. Enhanced customer engagement and sales through omnichannel/proximity marketing programs.
Brand Marketing Coordinator at The Level Group
July 1, 2017 - August 21, 2025Managed paid media campaigns (Search, Social, Display, Affiliate) and CRM/email marketing. Maintained client relationships, analyzed performance, and provided reporting. Supported new business development initiatives.
Media Planner at Wavemaker, WPP
April 1, 2016 - August 21, 2025Planned media campaigns for clients such as Marriott International, Chanel, Visa, and Nintendo across various industries. Managed client relationships, analyzed performance, and supported business development.
PR & Communication Account Executive at Burson Cohn & Wolfe, WPP
January 1, 2015 - August 21, 2025Supported press office operations for international brands (Hilton Group, Nokia, Grana Padano, Ferrero, Colgate-Palmolive, Heinz). Assisted with brand activations and managed social media content for Nokia Lumia launch.
Senior Manager Marketing, Media - CRM - Loyalty at VFCorporation (Vans), Stabio
January 1, 2022 - PresentLed integrated marketing campaigns across 17 EMEA markets covering digital channels such as Paid Search, Social, SEO, and Affiliate, along with strategic brand partnerships. Revamped Vans Loyalty program, increasing return rate from 15% to 25%. Developed CRM and database strategies, boosting click-through rates by 20% and conversion rates by 13%. Oversaw eCommerce merchandising and product strategy ensuring alignment with overall brand strategy while maximizing channel profitability. Mentored team to foster professional growth and achieve successful outcomes.
Manager Omnichannel & Performance Marketing at VFCorporation (Vans), Stabio
January 1, 2022 - August 21, 2025Drove online and in-store business performance through integrated omnichannel strategies to create seamless customer experiences. Enhanced customer engagement and sales through omnichannel and proximity marketing programs.
Brand Marketing Coordinator at The Level Group, Milan
July 1, 2017 - August 21, 2025Managed paid media campaigns including Search, Social, Display, and Affiliate as well as CRM and email marketing. Maintained client relationships, analyzed campaign performance, and provided reporting. Supported new business development initiatives.
Media Planner at WaveMaker, WPP, Milan
April 1, 2016 - August 21, 2025Planned media campaigns for clients such as Marriott International, Chanel, Visa, and Nintendo across various industries. Managed client relationships, analyzed performance, and supported business development efforts.
PR & Communication Account Executive at Burson Cohn & Wolfe, WPP, London
January 1, 2015 - August 21, 2025Supported press office operations for international brands including Hilton Group, Nokia, Grana Padano, Ferrero, Colgate-Palmolive, and Heinz. Assisted with brand activations and managed social media content for the Nokia Lumia launch.
Senior Marketing Manager, Digital DTC Marketing at VF Corporation (Vans)
January 1, 2022 - PresentLed integrated marketing campaigns across 17 EMA markets across digital channels (Paid Search, Social Media, SEO, Affiliate, Display, RTB) and strategic brand partnerships. Revamped Vans Loyalty program increasing returns from 15% to 25%. Developed CRM/database strategies, boosting click-through by 20% and CVR by 13%. Oversaw eCommerce merchandising and product strategy, aligning digital efforts with the overall brand strategy and maximizing channel profitability. Mentored teams to drive professional growth and successful outcomes.
Digital DTC Marketing Manager at VF Corporation (Vans)
January 1, 2022 - September 10, 2025Drove online (EMA eCommerce) and in-store (EMA physical stores) business performance via integrated omnichannel strategies, creating seamless customer experiences. Enhanced customer engagement and sales through omnichannel/proximity marketing programs.
Brand Marketing Coordinator at The Level Group
July 1, 2017 - September 10, 2025Managed paid media campaigns (Search, Social, Display, Affiliate) and CRM/email marketing. Maintained client relationships, analyzed performance, and provided reporting. Supported new business development initiatives.
Media Planner at Wavemaker, WPP
April 1, 2016 - September 10, 2025Planned media campaigns for clients like Marriott International, Channel, Visa, Nintendo across various industries. Managed client relationships, analyzed performance, and supported business development.
Account Executive - Media & PR at Burson Global, WPP
January 1, 2015 - September 10, 2025Supported press office operations for international brands (Hilton Group, Nokia, Grana Padano, Ferrero, Colgate-Palmolive, Heinz). Assisted with brand activations and managed social media content for Nokia Lumia launch.
Senior Manager Marketing, Performance Marketing Media - CRM - Loyalty at VF CORPORATION (VANS)
January 1, 2022 - PresentLed integrated marketing campaigns across 17 EMA markets within a cross-channel framework (Paid Search, Social Media, SEO, Affiliate, Display, RTB) and strategic brand partnerships. Revamped Vans CRM and Loyalty programs, boosting retention and engagement. Developed CRM/database strategies, increasing click-through and conversion rates. Directed e-commerce merchandising and product strategy, aligning digital efforts with overall brand strategy and maximizing channel profitability. Mentored a high-performing team to deliver strong growth.
Manager, Digital DTC Marketing at VF CORPORATION (VANS)
January 1, 2022 - September 10, 2025Drove online and in-store ecommerce performance through integrated omni-channel strategies, elevating customer engagement and sales. Implemented proximity and omnichannel marketing programs to improve conversion and loyalty.
Brand Marketing Coordinator at The Level Group
July 1, 2017 - September 10, 2025Managed paid media campaigns (Search, Social, Display, Affiliate) and CRM/email marketing. Maintained client relationships, analyzed performance, and supported new business development initiatives.
Media Planner at WAVEMAKER, WPP
April 1, 2016 - September 10, 2025 Planned media campaigns for clients such as Marriott International, Chanel, Visa, and Nintendo across various industries. Managed client relationships, analyzed performance, and supported business development.
Account Executive at BURSON GLOBAL, WPP
January 1, 2015 - September 10, 2025 Supported press office operations for international brands (Hilton Group, Nokia, Grana Padano, Ferrero, Colgate-Palmolive, Heinz). Aided brand activation and managed social media content for Nokia Lumia launch.
Senior Manager Marketing, Performance Media - CRM - Loyalty at VF Corporation
January 1, 2022 - PresentLed integrated media strategy across 17 EMA markets, encompassing digital channels (Paid Search, Social Media, SEO, Affiliate, Display, RTB) and strategic brand partnerships. Revamped Vans Loyalty program, increasing return rate from 15% to 25%. Developed CRM/database strategies, boosting click-through rate by 20% and CVR by 13%. Oversaw e-commerce merchandising and product strategy, aligning digital efforts with overall brand strategy and maximizing channel profitability. Mentored a team, driving professional growth and successful outcomes.
Senior Manager, Omnichannel DTC Marketing at STABIO, CH
January 1, 2022 - September 12, 2025Drove online (EMA ecommerce) and in-store (EMA physical stores) business performance via integrated omnichannel strategies, creating seamless customer experiences.
Digital Marketing Jr Manager at STABIO, CH
September 1, 2018 - September 12, 2025Drove ecommerce growth in 15+ markets with performance marketing. Managed budgets and tracked KPIs for continuous improvement. Paid search, affiliate marketing, SEO, social media, RTB.
Brand Marketing Coordinator at The Level Group
July 1, 2017 - September 12, 2025Managed paid media campaigns (Search, Social, Display, Affiliate) and CRM/email marketing. Maintained client relationships, analyzed performance, and provided reporting. New business acquisition.
Media Planner at Wavemaker, WPP
April 1, 2016 - September 12, 2025Planned media campaigns for clients like Marriott International, Channel, Visa, Nintendo, and across various industries. Managed client relationships, analyzed performance, and supported business development.
Account Executive, Media PR & Communications at Burson Global, WPP
January 1, 2015 - September 12, 2025Supported press office operations for international brands (Hilton Group, Nokia, Grana Padano, Ferrero, Colgate-Palmolive, Heinz). Assisted with brand activations and managed social media content for the Nokia Lumia launch.
Education
Erasmus Exchange Program at Universidad Autonoma de Madrid
January 11, 2030 - August 21, 2025Master Degree in Law at Università di Pisa
January 11, 2030 - August 21, 2025Master Degree in Law at Università di Pisa
January 11, 2030 - August 21, 2025Erasmus Exchange Program at Universidad Autonoma de Madrid
January 11, 2030 - August 21, 2025Master Degree in Law (Industrial Design Protection) at Università di Pisa, Italy
January 11, 2030 - September 10, 2025Erasmus Exchange Program at Universidad Autónoma de Madrid, Spain
January 11, 2030 - September 10, 2025Erasmus Exchange Program at Universidad Autónoma de Madrid
January 11, 2030 - September 10, 2025Master Degree in Law at Università di Pisa
January 11, 2030 - September 10, 2025Erasmus Exchange Program at Universidad Autónoma de Madrid
January 11, 2030 - September 12, 2025Law & Business Administration at Università di Pisa
January 11, 2030 - September 12, 2025Master in Law at Università di Pisa
January 11, 2030 - September 12, 2025Qualifications
Master Degree in Law
January 11, 2030 - September 10, 2025Erasmus Exchange Program
January 11, 2030 - September 10, 2025Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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