Diletta Gherardini
I’m Diletta Gherardini, an omnichannel marketing leader with 10+ years’ experience connecting brand storytelling with performance-driven growth across eCommerce, CRM, and retail.
About
I’m Diletta Gherardini, an omnichannel marketing leader with 10+ years’ experience connecting brand storytelling with performance-driven growth across eCommerce, CRM, and retail. I’ve worked with global lifestyle and premium brands, building full-funnel strategies that improve acquisition, retention, and customer lifetime value—while keeping KPIs, budgets, and stakeholder reporting tightly aligned.
Most recently, I’ve been consulting independently, supporting clients like Dainese with digital marketing coordination across EMEA and NORA, plus CRM and client engagement programs designed to strengthen loyalty. Previously, as Senior Manager EMEA at Vans/VF Corp, I led Media, CRM, and Loyalty across 15+ markets with full P&L responsibility and helped scale loyalty and repeat purchase through personalised, cross-channel experiences.
- 13 years' experience
- Joined August 2025
Skills· 20
Languages
- ItalianFluent
- EnglishFluent
- Spanish; CastilianFluent
- FrenchFluent
Industry experience
- Consumer Goods
- Retail
- Media & Entertainment
- Professional Services
- Travel & Hospitality
- Software & Internet
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Work experience· 33 roles
Led digital marketing and omnichannel support for premium lifestyle clients. Main client: Dainese S.p.A., coordinating digital marketing across EMEA and NORA and building full-funnel growth strategies for DTC and eCommerce across fashion, sports, lifestyle, hospitality, and spirits. Owned CRM and client engagement initiatives to improve retention, loyalty, and customer lifetime value, with structured KPI tracking, budget management, and reporting to senior stakeholders. Also supported brand positioning and editorial planning for Sabatini Gin, including co-branded experiential activations and event support.
Owned EMEA omnichannel marketing strategy across Media, CRM, and Loyalty for 15+ markets with full P&L responsibility. Drove eCommerce and retail revenue growth through integrated brand and performance campaigns, improving ROAS, CAC, and repeat purchase rates. Scaled the Vans Family loyalty programme using personalised experiences, events, and targeted activations, and built a cross-functional network across internal teams, agencies, and brand partners throughout EMEA markets.
Drove online (EMA ecommerce) and in-store (EMA physical stores) business performance via integrated omnichannel strategies, creating seamless customer experiences.
Education· 13
Certifications and awards
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