Available to hire
I am a creative and resourceful marketing specialist with 5+ years of experience in social media marketing, e-commerce, client support, and project management. I help brands grow communities, launch products on marketplaces, and craft lifestyle content. I thrive in fast-paced environments and am open to remote or EU-based roles in marketing or communications.
My entrepreneurial background includes launching an Ozon shop and running a cafe, which taught me to juggle content, operations, and customer support. I value collaboration, continuous learning, and data-driven decisions, and I enjoy turning ideas into scalable campaigns.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Russian
Fluent
English
Advanced
French
Beginner
Spanish; Castilian
Beginner
Work Experience
Freelance Social Media Manager & Video Content Creator at Self-Employed
January 1, 2020 - PresentDeveloped tailored social media marketing strategies for diverse clients including e-commerce, yoga schools, cafés, dance schools, and boutique travel brands. Produced high-engagement Reels and Meta ad campaigns achieving up to 5x ROI. Designed brand-aligned content using creative tools such as Figma, Photoshop, and Canva. Built and implemented chatbots automating over 60% of customer interactions. Scaled Telegram and Instagram communities through storytelling, influencer outreach, and engagement. Continuously optimized content and targeting based on analytics to maximize results.
Dance Instructor / Community Builder at Batumi Dance Center
January 1, 2022 - PresentLed group and private bachata lessons for beginner and intermediate dancers. Developed original choreographies and educational content. Managed and created high-performing social media Reels to promote events and enhance community presence. Played a key role in building a vibrant and supportive dance community in Batumi.
Cafe Founder & Marketing Manager at Independent Business
February 28, 2021 - August 21, 2025Launched and operated a successful health-conscious café, managing all aspects from operations to vendor relations and hiring. Successfully grew the customer base by 200% in the first year through targeted local marketing and Instagram campaigns. Developed a customer-aligned menu and executed seasonal content, promotions, and user-generated content strategies to foster a loyal community.
Freelance Social Media Manager & Video Content Creator at Self-Employed
January 1, 2020 - PresentDeveloped tailored social media marketing strategies for a variety of sectors including e-commerce, yoga schools, cafés, dance schools, and boutique travel brands. Produced high-engagement Reels with 40,000+ views and managed Meta ad campaigns delivering up to 5x ROI. Designed brand-consistent content using Figma, Photoshop, and Canva. Implemented chatbots on Manychat and Telegram, automating 60% of customer interactions. Grew Telegram and Instagram communities through storytelling, influencer outreach, and engagement strategies. Analyzed analytics to optimize content and targeting.
Dance Instructor / Community Builder at Batumi Dance Center
January 1, 2022 - PresentConducted group and private bachata lessons for beginners and intermediate dancers. Developed original choreographies and educational video content. Created highly engaging Reels and managed social media accounts to promote events. Contributed to building a vibrant and supportive dance community in Batumi.
Cafe Founder & Marketing Manager at Independent Business
February 28, 2021 - September 2, 2025Launched and managed a health-conscious café with responsibility for operations, hiring, and vendor relationships. Increased customer base by 200% in the first year through strategic local marketing and Instagram campaigns. Developed menu offerings aligned with customer preferences to improve satisfaction.
Social Media Manager & SMM Strategist at Freelance / Remote (Various Brands)
January 1, 2020 - PresentDeveloped and executed content strategies for brands in dance, education, and wellness. Created content plans, Reels, storyboards, carousels, captions, and hashtag strategies. Used AI tools (ChatGPT, Midjourney, Kaiber) to accelerate visuals and workflows. Analyzed performance metrics to optimize engagement and reach. Aligned content with traffic and conversion KPIs, achieving up to 30% sales growth and 50% bookings increase. Built chatbots (Manychat, Telegram) to automate 60%+ of communications and generate leads.
Co-Founder & Manager at Ozon Marketplace
January 1, 2023 - PresentLaunched a brand of decorative planters and home accessories on Ozon. Created product listings, optimized descriptions, titles, and keywords for SEO. Directed product photo & video shoots, prepared image sets (3:4, 1:1, lifestyle, infographic). Conducted competitor analysis and adjusted pricing strategies. Handled logistics, supplier communication, and client support.
SMM & Operations Manager at Dance School Concept Bar
January 1, 2024 - September 25, 2025Created and promoted a new concept bar inside a dance school. Led social media marketing, events promotion, and community building. Developed visual identity and menu, launched themed events. Managed staffing, supplies, finances, and day-to-day operations.
Dance Instructor / Community Builder at Batumi Dance Center
January 1, 2022 - PresentDeveloped educational & performance content that grew student sign-ups and community participation. Leveraged social media to attract audiences to offline events, connecting content strategy to conversions. Built a vibrant, supportive local dance community, organizing events, onboarding newcomers, and maintaining engagement. Led group and private bachata lessons for beginners and intermediate dancers, with personalized guidance.
Cafe Founder & Marketing Manager at Independent Health-conscious Café (Pitkyaranta, Russia)
February 1, 2021 - September 25, 2025Launched and managed a health-conscious café, overseeing operations, hiring, training, and vendor relations. Built brand from scratch and increased customer base by 200% in the first year using targeted local and online campaigns. Created seasonal promotions and influencer collaborations that drove repeat traffic and sales growth.
Social Media Manager & SMM Strategist
January 1, 2020 - PresentDeveloped and executed content strategies for brands in dance, education, and wellness. Created content plans, Reels/storyboards, carousel posts, captions, and hashtag strategies. Used AI tools (ChatGPT, Midjourney, Kaiber) to create visuals and accelerate workflows. Analyzed performance metrics to optimize engagement and reach. Focused on business KPIs: achieved up to +30% sales growth and +50% bookings increase by aligning content with traffic & conversion goals. Built chatbots (Manychat, Telegram) to automate 60%+ of communication and lead generation.
Co-Founder & Manager (Ozon Marketplace) at Ozon Marketplace
January 1, 2023 - PresentLaunched a brand of decorative planters and home accessories on Ozon. Created product listings, optimized descriptions, titles, and keywords for SEO. Directed product photo & video shoots, prepared image sets (3:4, 1:1, lifestyle, infographic). Conducted competitor analysis and adjusted pricing strategies. Handled logistics, supplier communication, and client support.
SMM & Operations Manager at Dance Brand / Dance School (Batumi)
January 1, 2024 - September 25, 2025Created and promoted a new concept bar inside a dance school. Led social media marketing, events promotion, and community building. Developed the visual identity and menu, launched themed events. Handled staffing, supplies, finances, and day-to-day operations.
Dance Instructor / Community Builder at Batumi Dance Center
January 1, 2022 - PresentDeveloped educational & performance content that grew student sign-ups and community participation. Leveraged social media to attract audiences to offline events, connecting content strategy to conversions. Helped build a vibrant, supportive local dance community, organizing events, onboarding newcomers, and maintaining engagement. Led group and private bachata lessons for beginners and intermediate dancers.
Cafe Founder & Marketing Manager at Independent Business
February 28, 2021 - September 25, 2025Launched and managed a health-conscious café, overseeing operations, hiring, training, and vendor relations. Built a brand from scratch and increased customer base by 200% in the first year using targeted local + online campaigns. Created seasonal promotions and influencer collaborations that drove repeat traffic and sales growth.
Social Media Manager & SMM Strategist at Remote (Self-employed / Various brands)
January 1, 2020 - PresentDeveloped and executed content strategies for brands in dance, education, and wellness; created content plans, Reels/storyboards, carousel posts, captions, and hashtag strategies; used AI tools (ChatGPT, Midjourney, Kaiber) to create visuals and accelerate workflows; analyzed performance metrics to optimize engagement and reach; achieved up to +30% sales growth and +50% bookings increase; built chatbots (Manychat, Telegram) to automate 60%+ of communication and lead generation.
Co-Founder & Manager (Ozon Marketplace) at Ozon Marketplace
January 1, 2023 - PresentLaunched a brand of decorative planters and home accessories on Ozon; created product listings with SEO-optimized descriptions; directed product photo & video shoots; handled logistics, supplier communication, and client support.
SMM & Operations Manager at Batumi Concept Bar (Dance School project)
January 1, 2024 - September 25, 2025Created and promoted a new concept bar inside a dance school; led social media marketing, events promotion, and community building; developed visual identity and menu; launched themed events; managed staffing, supplies, finances, and day-to-day operations.
Dance Instructor / Community Builder at Batumi Dance Center
January 1, 2022 - PresentDeveloped educational & performance content that grew student sign-ups and community participation; leveraged social media to attract audiences to offline events; built a vibrant, supportive local dance community; led bachata lessons for beginners and intermediates.
Cafe Founder & Marketing Manager at Independent Business (Cafe)
February 1, 2021 - September 25, 2025Launched and managed a health-conscious café, overseeing operations, hiring, training, and vendor relations; built brand from scratch and increased customer base by 200% in the first year through targeted local and online campaigns.
Education
Bachelor's Degree in Social Work at Saint Petersburg State University
January 1, 2013 - January 1, 2013Bachelor’s Degree in Social Work at Saint Petersburg State University
January 1, 2013 - September 2, 2025Bachelor’s Degree in Social Work at Saint Petersburg State University
January 1, 2013 - September 25, 2025Bachelor’s Degree at Saint Petersburg State University
January 1, 2013 - September 25, 2025Bachelor’s Degree in Social Work at Saint Petersburg State University
January 11, 2030 - January 1, 2013Qualifications
Mobile Video Making School Video Editing
January 1, 2019 - August 21, 2025Skillbox Internet Marketing
January 1, 2020 - August 21, 2025Like Center Chatbot Developer Course
January 1, 2021 - August 21, 2025Self-paced Digital Workflows & Collaboration
January 1, 2022 - August 21, 2025Self-paced AI Tools for Content Creation
January 1, 2024 - August 21, 2025Mobile Video Making School - Video Editing
January 1, 2019 - September 2, 2025Skillbox - Internet Marketing
January 1, 2020 - September 2, 2025Like Center - Chatbot Developer Course
January 1, 2021 - September 2, 2025Self-paced / hands-on experience - Digital Workflows & Collaboration
January 1, 2022 - September 2, 2025Self-paced / hands-on experience - AI Tools for Content Creation
January 1, 2024 - September 2, 2025Mobile Video Making School – Video Editing
January 1, 2019 - September 25, 2025Skillbox – Internet Marketing
January 1, 2020 - September 25, 2025Like Center – Chatbot Developer Course
January 1, 2021 - September 25, 2025Digital Workflows & Collaboration
January 1, 2022 - September 25, 2025TikTok Creative Academy
January 1, 2022 - September 25, 2025Coursera / PMI Basics – Project Management Fundamentals
January 1, 2023 - September 25, 2025AI Tools for Content Creation
January 1, 2024 - September 25, 2025Video Editing
January 1, 2019 - September 25, 2025Internet Marketing
January 1, 2020 - September 25, 2025Chatbot Developer Course
January 1, 2021 - September 25, 2025Digital Workflows & Collaboration
January 1, 2022 - September 25, 2025TikTok Creative Academy
January 1, 2022 - September 25, 2025Project Management Fundamentals (Coursera / PMI Basics)
January 1, 2023 - September 25, 2025AI Tools for Content Creation
January 1, 2024 - September 25, 2025Mobile Video Making School - Video Editing
January 1, 2019 - September 25, 2025Skillbox - Internet Marketing
January 1, 2020 - September 25, 2025Like Center - Chatbot Developer Course
January 1, 2021 - September 25, 2025TikTok Creative Academy
January 1, 2022 - September 25, 2025Coursera / PMI Basics - Project Management Fundamentals
January 1, 2023 - September 25, 2025AI Tools for Content Creation
January 1, 2024 - September 25, 2025Industry Experience
Education, Retail, Media & Entertainment, Travel & Hospitality, Professional Services, Consumer Goods, Non-Profit Organization, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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