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I am a marketing professional with a background in People and Organisational Psychology, specialising in content strategy, demand generation, and lead nurturing. I have a proven track record of managing social media campaigns and developing sales enablement materials, successfully driving brand visibility and engagement through both organic and paid strategies. I am passionate about leveraging data-driven insights to refine audience segmentation and messaging, aiming to enhance brand awareness and engagement across platforms. I enjoy collaborating with cross-functional teams to optimize marketing initiatives and streamline resource access to support business development.…I am a marketing professional with a background in People and Organisational Psychology, specialising in content strategy, demand generation, and lead nurturing. I have a proven track record of managing social media campaigns and developing sales enablement materials, successfully driving brand visibility and engagement through both organic and paid strategies. I am passionate about leveraging data-driven insights to refine audience segmentation and messaging, aiming to enhance brand awareness and engagement across platforms. I enjoy collaborating with cross-functional teams to optimize marketing initiatives and streamline resource access to support business development.

Anca-Gabriela Georgescu

Marketing Strategist, Content Strategist, Social Media Manager, +1

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I am a marketing professional with a background in People and Organisational Psychology, specialising in content strategy, demand generation, and lead nurturing. I have a proven track record of managing social media campaigns and developing sales enablement materials, successfully driving brand visibility and engagement through both organic and paid strategies. I am passionate about leveraging data-driven insights to refine audience segmentation and messaging, aiming to enhance brand awareness and engagement across platforms. I enjoy collaborating with cross-functional teams to optimize marketing initiatives and streamline resource access to support business development.…I am a marketing professional with a background in People and Organisational Psychology, specialising in content strategy, demand generation, and lead nurturing. I have a proven track record of managing social media campaigns and developing sales enablement materials, successfully driving brand visibility and engagement through both organic and paid strategies. I am passionate about leveraging data-driven insights to refine audience segmentation and messaging, aiming to enhance brand awareness and engagement across platforms. I enjoy collaborating with cross-functional teams to optimize marketing initiatives and streamline resource access to support business development.

Available to hire

I am a marketing professional with a background in People and Organisational Psychology, specialising in content strategy, demand generation, and lead nurturing. I have a proven track record of managing social media campaigns and developing sales enablement materials, successfully driving brand visibility and engagement through both organic and paid strategies.

I am passionate about leveraging data-driven insights to refine audience segmentation and messaging, aiming to enhance brand awareness and engagement across platforms. I enjoy collaborating with cross-functional teams to optimize marketing initiatives and streamline resource access to support business development.

Skills

Experience Level

Microsoft Office

Expert

Lead Nurturing

Expert

HubSpot

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Romanian, Moldavian, Moldovan

Fluent

Work Experience

Marketing Coordinator at Cambridge Design Partnership

November 1, 2023 - Present

Orchestrated targeted LinkedIn and Meta ad campaigns, tracking performance metrics to optimize lead generation while maintaining data accuracy across HubSpot and SAP. Partnered with cross-functional teams to develop sales enablement materials and a centralized collateral library, streamlining resource access for business development. Designed automated HubSpot workflows for personalized audience engagement, transforming lead nurturing processes while supporting comprehensive marketing initiatives. Managed official company LinkedIn presence through integrated organic and paid strategies, creating compelling content that measurably enhanced brand visibility. Optimised LinkedIn and Meta ad campaigns, driving 15.8% YoY engagement growth while implementing HubSpot workflows that increased email open rates by 12.3%.

People Coordinator at Cambridge Design Partnership

November 1, 2023 - August 21, 2025

Played a vital role in organisation change programs, streamlining transitions. Optimised HR operational workflows, enhancing departmental efficiency while directly supporting the HR Director in delivering critical people-focused initiatives. Partnered cross-functionally to identify high-potential talent, implementing retention strategies that strengthened organisational capabilities. Maintained meticulous personnel records while orchestrating administrative systems that enhanced departmental efficiency and supported broader strategic HR initiatives.

HR - Learning & Development Coordinator at Cambridge Design Partnership

November 1, 2022 - August 21, 2025

Designed and launched 'Moments that Matter' recognition program boosting engagement by 35% and retention by 20% while establishing compliant HR systems across UK, European, and US offices. Executed comprehensive group inductions that accelerated new hire integration while building strategic relationships with training providers to enhance learning quality. Facilitated cross-departmental HR functions including offer processing and documentation verification for both UK and US locations, ensuring seamless operations. Managed L&D financial administration including purchase orders and invoice processing while generating accurate reporting to support strategic decision-making. Bridged communication between internal stakeholders and external training resources, creating an integrated learning ecosystem that supported organisational development goals. Streamlined EMEA-wide training administration while maintaining compliance records, orchestrating group inductions that accelerated new hire in

HR Administrator at Cambridge Design Partnership

September 1, 2020 - August 21, 2025

Built and maintained HR systems, reporting, and employee records, ensuring data accuracy across global offices. Managed comprehensive HR operations including onboarding, exit processes, and system maintenance while ensuring compliance across UK, European, and US offices. Partnered with cross-functional teams to develop tailored engagement initiatives, supporting diverse regional needs and enhancing workplace culture. Provided responsive HR case management, addressing employee concerns and facilitating solutions across multiple countries and time zones.

Customer Service Administrator at Downing

December 31, 2019 - August 21, 2025

Efficiently managed customer accounts, ensuring accuracy and satisfaction. Nurtured sustainable customer relationships through transparent communication. Maintained meticulous records, facilitating efficient operations. Kept records of customer interactions, processed customer accounts, and filed documents. Resolved customer complaints face-to-face or via phone, email, or social media. Analysed customer service data to identify and address customer service issues, resulting in improved customer experience.

Customer Service - Receptionist at Travelodge Hotels Limited

September 1, 2017 - August 21, 2025

Maintained a well-stocked reception area, ensuring guests were comfortable throughout their visits. Managed guest check-ins, reservations, and payment processing while maintaining accurate records and resolving issues promptly to ensure exceptional service standards. Streamlined check-in procedures and payment processing while serving as primary information resource for guests, resulting in improved satisfaction and efficient operations. Facilitated seamless guest experiences by coordinating with housekeeping, providing local recommendations, and addressing concerns with empathy and practical solutions. Created welcoming first impressions for hotel guests while efficiently handling administrative tasks, serving as property ambassador and problem-solver at all touchpoints. Partnered with cross-functional teams to ensure guest needs were anticipated and met, while maintaining reception area organisation and accurate booking records.