I am a performance-driven Digital & Content Marketing Manager with over 7 years of experience delivering high-impact, measurable campaigns for global financial services and asset management brands. I excel in multi-channel campaign management, social media growth, content strategy, and brand positioning. My efforts have consistently boosted engagement by up to 40%, reduced campaign delivery times by 30%, and improved ROI through data-driven decision-making. I am adept at leading and managing cross-functional teams, managing product launches, and ensuring compliance with industry regulations. I enjoy partnering with various departments to align marketing efforts with business objectives and am passionate about leveraging creativity and data analytics to drive business success.

Aditi Joshi

I am a performance-driven Digital & Content Marketing Manager with over 7 years of experience delivering high-impact, measurable campaigns for global financial services and asset management brands. I excel in multi-channel campaign management, social media growth, content strategy, and brand positioning. My efforts have consistently boosted engagement by up to 40%, reduced campaign delivery times by 30%, and improved ROI through data-driven decision-making. I am adept at leading and managing cross-functional teams, managing product launches, and ensuring compliance with industry regulations. I enjoy partnering with various departments to align marketing efforts with business objectives and am passionate about leveraging creativity and data analytics to drive business success.

Available to hire

I am a performance-driven Digital & Content Marketing Manager with over 7 years of experience delivering high-impact, measurable campaigns for global financial services and asset management brands. I excel in multi-channel campaign management, social media growth, content strategy, and brand positioning. My efforts have consistently boosted engagement by up to 40%, reduced campaign delivery times by 30%, and improved ROI through data-driven decision-making.

I am adept at leading and managing cross-functional teams, managing product launches, and ensuring compliance with industry regulations. I enjoy partnering with various departments to align marketing efforts with business objectives and am passionate about leveraging creativity and data analytics to drive business success.

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Language

English
Fluent
Hindi
Advanced
Marathi (Marāṭhī)
Advanced
French
Intermediate

Work Experience

Manager – Content Marketing at Samco Asset Management Pvt. Ltd
April 1, 2025 - Present
Increased qualified leads through targeted, multi-channel campaigns across social media, email, and digital ads. Developed value propositions and sales enablement kits to support sales cycles. Boosted campaign engagement by 28% in 3 months leveraging audience segmentation and tailored messaging. Collaborated with product, investment, compliance, and sales teams to align marketing efforts with business objectives.
Manager – Marketing at InCred Wealth & Investment Services Pvt. Ltd
January 31, 2025 - August 21, 2025
Drove 20% year-over-year increase in HNI/UHNI client acquisition through personalized campaigns. Led a full website revamp, improving user session time by 40% and form conversions by 22%. Streamlined campaign execution processes, reducing turnaround time by 25%.
Deputy Manager – Digital Marketing at Abakkus Asset Manager LLP
June 30, 2024 - August 21, 2025
Grew social media followers by 30% and engagement by 27% in under a year. Coordinated fund launch events with 200+ distributors, exceeding attendance targets by 15%. Delivered monthly and quarterly communications ensuring 100% brand compliance.
Manager – Marketing at Invesco Asset Management (India) Pvt. Ltd
February 28, 2023 - August 21, 2025
Launched integrated brand campaigns that increased product awareness scores by 18%. Enhanced social media post reach by 25% through optimized content and posting strategies. Managed ad budgets with 98% adherence to planned spend.
Assistant Manager – Marketing at ICICI Prudential Asset Management Co.
November 30, 2022 - August 21, 2025
Delivered over 25 below-the-line campaigns annually, boosting distributor engagement. Reduced collateral production time by 30%, cutting costs and accelerating campaign delivery. Enhanced marketing materials to improve customer response rates.
Marketing Associate – Designer & Videographer at Nuvama Wealth (Edelweiss Broking Ltd)
December 31, 2018 - August 21, 2025
Produced more than 25 marketing videos which increased online engagement. Managed in-house design and production, reducing outsourcing costs by 30% annually.

Education

MBA – Artificial Intelligence & Machine Learning (Pursuing) at Dr. D Y Patil Vidyapeeth, Pune
January 1, 2023 - January 1, 2025
Diploma in Digital Media at FX School, Mumbai
January 1, 2011 - January 1, 2014
B.Sc. in Biotechnology at KET’s V G Vaze College, Mumbai
January 1, 2006 - January 1, 2009

Qualifications

Certificate Program in Digital Marketing – Proideators
January 11, 2030 - August 21, 2025
Generative AI Mastermind – Outskill (GrowthSchool)
January 11, 2030 - August 21, 2025
HubSpot Content Marketing Certification – HubSpot Academy
January 11, 2030 - August 21, 2025
Hootsuite Social Media Marketing Certification – Hootsuite Academy
January 11, 2030 - August 21, 2025
Google Analytics Certification – Google
January 11, 2030 - August 21, 2025
Google Ads Search & Display Certification – Google
January 11, 2030 - August 21, 2025
Meta Certified Digital Marketing Associate – Meta Blueprint
January 11, 2030 - August 21, 2025

Industry Experience

Financial Services, Professional Services, Media & Entertainment