I am a Social Media and Performance Marketing Manager with over 3 years of experience driving growth and increasing ROI through innovative, AI-driven marketing strategies. I have successfully led multichannel campaigns for several clients, optimizing ad spend and boosting lead generation while leveraging tools like Google Analytics, HubSpot, and AI automation to deliver measurable results. Passionate about transforming brands' online presence, I focus on data-driven decision-making and continuous optimization. My expertise includes campaign automation, SEO content strategy, conversion rate optimization, and audience targeting. I thrive in fast-paced environments and have a proven track record in managing campaigns that increase followers, leads, and brand engagement. My skills span from Adobe Creative Suite to Google Ads and HubSpot, ensuring highly effective and efficient marketing outcomes.

I am a Social Media and Performance Marketing Manager with over 3 years of experience driving growth and increasing ROI through innovative, AI-driven marketing strategies. I have successfully led multichannel campaigns for several clients, optimizing ad spend and boosting lead generation while leveraging tools like Google Analytics, HubSpot, and AI automation to deliver measurable results. Passionate about transforming brands' online presence, I focus on data-driven decision-making and continuous optimization. My expertise includes campaign automation, SEO content strategy, conversion rate optimization, and audience targeting. I thrive in fast-paced environments and have a proven track record in managing campaigns that increase followers, leads, and brand engagement. My skills span from Adobe Creative Suite to Google Ads and HubSpot, ensuring highly effective and efficient marketing outcomes.

Available to hire

I am a Social Media and Performance Marketing Manager with over 3 years of experience driving growth and increasing ROI through innovative, AI-driven marketing strategies. I have successfully led multichannel campaigns for several clients, optimizing ad spend and boosting lead generation while leveraging tools like Google Analytics, HubSpot, and AI automation to deliver measurable results. Passionate about transforming brands’ online presence, I focus on data-driven decision-making and continuous optimization.

My expertise includes campaign automation, SEO content strategy, conversion rate optimization, and audience targeting. I thrive in fast-paced environments and have a proven track record in managing campaigns that increase followers, leads, and brand engagement. My skills span from Adobe Creative Suite to Google Ads and HubSpot, ensuring highly effective and efficient marketing outcomes.

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Work Experience

Social Media Marketing Manager at Ouishine
March 1, 2025 - August 21, 2025
Orchestrated and executed multichannel marketing campaigns for 5+ clients, achieving a 13% reduction in cost per acquisition (CPA) through strategic optimization of Meta Ads and Google Ads. Utilized web analytics and customer insights to develop conversion-driven strategies, resulting in a 30% increase in followers across managed accounts. Delivered performance reports tracking KPIs, audience behavior, and campaign ROI for continuous improvement. Cultivated partnerships to expand reach, increasing lead generation by 23%. Optimized social media content scheduling using AI-powered platforms.
Digital Marketing Executive at Al Masat Infotech
June 1, 2024 - August 21, 2025
Optimized Meta Ads lead generation campaigns, generating 426 qualified leads with cost per lead of 40.28 AED through precise audience segmentation and conversion-focused creatives. Developed and implemented an SEO-optimized content strategy with 50+ high-ranking articles, achieving top search engine results. Revamped website structure and content leading to a 35% increase in organic traffic and a 15% boost in conversion rates. Integrated Google Analytics 4 and Tag Manager to enable data-driven decision-making, enhancing marketing ROI and client satisfaction.
Social Media Manager at Design Animus Architect
January 1, 2023 - August 21, 2025
Executed social media strategy driving a 40% increase in follower growth and 33% rise in post reach. Provided media training to executives, enhancing their personal branding and digital presence by 16%. Conducted competitive research and audience behavior analysis to inform content strategy and community engagement.

Education

B.A. Mass Communication & Journalism at Amity University Lucknow Campus
January 1, 2019 - January 1, 2022

Qualifications

Technical Program in Digital Marketing
January 11, 2030 - August 21, 2025
Google Ads Measurement Certificate
January 11, 2030 - August 21, 2025
Google Analytics 4 Certificate
January 11, 2030 - August 21, 2025
Google Fundamentals of Digital Marketing
January 11, 2030 - August 21, 2025
HubSpot Academy - Social Media & Email Marketing
January 11, 2030 - August 21, 2025
Meta Certified Associate
January 11, 2030 - August 21, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Travel & Hospitality