Hello Teams, I bring hands-on experience managing performance-driven acquisition across Google, TikTok, and Meta, with a strong focus on scalable growth, efficiency, and measurable results. In my current and previous roles, I’ve managed multi-channel acquisition strategies for web and mobile-focused products, working with significant monthly budgets and performance targets. I’m comfortable owning campaigns end to end, from planning and setup through optimization, testing, and performance analysis. My background includes scaling paid search and paid social while balancing growth with CAC, ROAS, and retention considerations. What differentiates me is my cross-platform perspective. I’ve worked across Google Ads, TikTok Ads, and Meta Ads, understanding how each channel plays a role within the broader acquisition funnel. I’m data-driven, proactive in testing, and experienced in collaborating with product, analytics, and creative teams to continuously improve performance. I’m comfortable working in remote, fast-paced environments and taking full ownership of acquisition outcomes. I enjoy building structured testing roadmaps, identifying growth opportunities, and adapting strategies quickly based on results. Best regards, Tomáš Tapušík

Tomáš Tapušík

Hello Teams, I bring hands-on experience managing performance-driven acquisition across Google, TikTok, and Meta, with a strong focus on scalable growth, efficiency, and measurable results. In my current and previous roles, I’ve managed multi-channel acquisition strategies for web and mobile-focused products, working with significant monthly budgets and performance targets. I’m comfortable owning campaigns end to end, from planning and setup through optimization, testing, and performance analysis. My background includes scaling paid search and paid social while balancing growth with CAC, ROAS, and retention considerations. What differentiates me is my cross-platform perspective. I’ve worked across Google Ads, TikTok Ads, and Meta Ads, understanding how each channel plays a role within the broader acquisition funnel. I’m data-driven, proactive in testing, and experienced in collaborating with product, analytics, and creative teams to continuously improve performance. I’m comfortable working in remote, fast-paced environments and taking full ownership of acquisition outcomes. I enjoy building structured testing roadmaps, identifying growth opportunities, and adapting strategies quickly based on results. Best regards, Tomáš Tapušík

Available to hire

Hello Teams,
I bring hands-on experience managing performance-driven acquisition across Google, TikTok, and Meta, with a strong focus on scalable growth, efficiency, and measurable results.

In my current and previous roles, I’ve managed multi-channel acquisition strategies for web and mobile-focused products, working with significant monthly budgets and performance targets. I’m comfortable owning campaigns end to end, from planning and setup through optimization, testing, and performance analysis. My background includes scaling paid search and paid social while balancing growth with CAC, ROAS, and retention considerations.

What differentiates me is my cross-platform perspective. I’ve worked across Google Ads, TikTok Ads, and Meta Ads, understanding how each channel plays a role within the broader acquisition funnel. I’m data-driven, proactive in testing, and experienced in collaborating with product, analytics, and creative teams to continuously improve performance.

I’m comfortable working in remote, fast-paced environments and taking full ownership of acquisition outcomes. I enjoy building structured testing roadmaps, identifying growth opportunities, and adapting strategies quickly based on results.

Best regards,
Tomáš Tapušík

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Language

English
Fluent
Czech
Fluent
German
Intermediate
Slovak
Fluent

Work Experience

Account Manager at Genpact
January 1, 2025 - Present
Managed key accounts and developed and executed sales strategies to exceed revenue targets. Strengthened client relationships by providing data-driven insights for growth. Collaborated with internal teams to optimize campaign performance and ensure client satisfaction.
Account Representative at Genpact
December 31, 2024 - August 21, 2025
Drove SMB growth via TikTok Ads, consistently surpassing revenue goals. Created and optimized ad campaigns, increasing reach by 20% and engagement by 30%. Recognized as a Top 3 employee in Q2 2024 for outstanding sales performance.
Founder & CEO at Y o b.s k
February 1, 2025 - Present
Co-founded and led business operations, overseeing a multidisciplinary team in product development, marketing, and client services. Provided strategic consulting on go-to-market execution, growth planning, and brand positioning for startups and SMEs. Drove project delivery by aligning business objectives with UX/UI, tech solutions, and performance marketing strategies.
Founder & CEO at F i t t.s k / MindStrm.com
June 30, 2025 - August 21, 2025
Launched and scaled an online business, transitioning to a direct-to-customer e-commerce model in 2024. Successfully migrated from WooCommerce to Shopify, increasing sales efficiency. Grew initial user base to 500+ and achieved 500+ monthly website visits through strategic digital marketing.
Junior Manager at S B C Lodge
December 31, 2023 - August 21, 2025
Managed boutique hotel operations, developed pricing strategies, and boosted customer engagement. Led social media marketing efforts, increasing brand awareness and bookings.
Social Media Creator at Markíza TV & VOYO
December 31, 2021 - August 21, 2025
Created and executed social media content for "Love Island 1," increasing audience engagement by 25%.
Account Manager at Genpact
January 1, 2025 - Present
Manage key accounts and develop and execute sales strategies to exceed revenue targets. Strengthen client relationships by providing data-driven insights for growth. Collaborate with internal teams to optimize campaign performance and ensure client satisfaction.
Account Representative at Genpact
December 31, 2024 - August 21, 2025
Drove SMB growth via TikTok Ads, surpassing revenue goals consistently. Created and optimized ad campaigns, increasing reach by 20% and engagement by 30%. Recognized as a Top 3 employee in Q2 2024 for outstanding sales performance.
Founder & CEO at Yo b.sk
February 1, 2025 - Present
Co-founded and led business operations overseeing a multidisciplinary team across product development, marketing, and client services. Provided strategic consulting on go-to-market execution, growth planning, and brand positioning for startups and SMEs. Drove project delivery by aligning business objectives with UX/UI, tech solutions, and performance marketing strategies.
Founder & CEO at Fitt.sk / MindStrm.com
June 30, 2025 - August 21, 2025
Launched and scaled an online business, transitioning to a direct-to-customer e-commerce model in 2024. Successfully migrated from WooCommerce to Shopify, increasing sales efficiency. Grew initial user base to 500+ and achieved 500+ monthly website visits through strategic digital marketing.
Junior Manager at SBC Lodge
December 31, 2023 - August 21, 2025
Managed boutique hotel operations, developed pricing strategies, and boosted customer engagement. Led social media marketing efforts to increase brand awareness and bookings.
Social Media Creator at Markíza TV & VOYO
December 31, 2021 - August 21, 2025
Created and executed social media content for 'Love Island 1,' increasing audience engagement by 25%.
Founder & CEO at Yob.sk
February 1, 2025 - Present
Co-founded and led business operations, overseeing a multi-disciplinary team across product development, marketing, and client services. Provided strategic consulting on go-to-market execution, growth planning, and brand positioning for startups and SMBs.
Founder & CEO at Fit t.sk / MindStream
February 1, 2021 - June 1, 2025
Co-founded and led business operations, overseeing a multi-disciplinary team across product development, marketing, and client services. Provided strategic consulting on go-to-market execution, growth planning, and brand positioning for startups and SMBs. Drove project delivery by aligning business objectives with UX/UI, tech solutions, and performance marketing strategies.
Founder & CEO at MindStream
February 1, 2021 - June 1, 2025
Co-founded and led business operations, overseeing a multi-disciplinary team across product development, marketing, and client services. Provided strategic consulting on go-to-market execution, growth planning, and brand positioning for startups and SMBs.
Founder & CEO at Fitt.sk / MindStorm.com
February 1, 2021 - June 30, 2025
Launched and scaled an online business, transitioning to a direct-to-consumer e-commerce model in 2024. Successfully migrated from WooCommerce to Shopify, increasing sales efficiency. Grew initial user base to 500+ and achieved 500+ monthly website visits through strategic digital marketing.

Education

Master's in Management of SMEs at Bratislava University of Economy and Management (BUEM)
January 1, 2022 - January 1, 2024
Bachelor's in Economics and Management at Bratislava University of Economy and Management (BUEM)
January 1, 2018 - January 1, 2021
Exchange Program at Shanghai University
January 1, 2023 - January 1, 2023
Exchange Program at ISCTE Business School
January 1, 2023 - January 1, 2023
Master's in Management of SMEs at Bratislava University of Economy and Management (BUEM)
January 1, 2022 - December 31, 2024
Bachelor's in Economics and Management at Bratislava University of Economy and Management (BUEM)
January 1, 2018 - December 31, 2021
Exchange Program at Shanghai University
January 1, 2023 - December 31, 2023
Exchange Program at ISCTE Business School
January 1, 2023 - December 31, 2023
Master in Management of SMEs at Bratislava University of Economy and Management (BUEM)
January 1, 2022 - December 31, 2024
Bachelor in Economics and Management at Bratislava University of Economy and Management (BUEM)
January 1, 2018 - December 31, 2021
Exchange Program at Shanghai University
January 1, 2023 - December 31, 2023
Exchange Program at ISCTE Business School
January 1, 2023 - December 31, 2023
Master's in Management of SMEs at Bratislava University of Economics and Management (BUEM)
January 1, 2022 - January 1, 2024
Bachelor's in Economics and Management at Bratislava University of Economics and Management (BUEM)
January 1, 2018 - January 1, 2021
Exchange Program at Shanghai University
January 1, 2023 - January 1, 2023
Exchange Program at ISCTE Business School
January 1, 2023 - January 1, 2023

Qualifications

Google Digital Garage Certificate
January 11, 2030 - August 21, 2025
TikTok Backpack MI (Monetization Integrity Certificate)
January 11, 2030 - August 21, 2025
Driving License (B)
January 11, 2030 - August 21, 2025
Google Digital Garage Certificate
January 11, 2030 - August 21, 2025
TikTok Backpack MI (Monetization Integrity Certificate)
January 11, 2030 - August 21, 2025
Driving License (B)
January 11, 2030 - August 21, 2025
Google Digital Garage Certificate
January 11, 2030 - February 5, 2026
TikTok Backpack MI (Monetization Integrity Certificate)
January 11, 2030 - February 5, 2026
Driver's License (B)
January 11, 2030 - February 5, 2026
Google Digital Garage Certificate
January 11, 2030 - February 5, 2026
TikTok Monetization Integrity Certificate
January 11, 2030 - February 5, 2026
Driving Licence (B)
January 11, 2030 - February 5, 2026

Industry Experience

Professional Services, Media & Entertainment, Retail, Software & Internet, Travel & Hospitality, Education