Hello Teams,
I bring hands-on experience managing performance-driven acquisition across Google, TikTok, and Meta, with a strong focus on scalable growth, efficiency, and measurable results.
In my current and previous roles, I’ve managed multi-channel acquisition strategies for web and mobile-focused products, working with significant monthly budgets and performance targets. I’m comfortable owning campaigns end to end, from planning and setup through optimization, testing, and performance analysis. My background includes scaling paid search and paid social while balancing growth with CAC, ROAS, and retention considerations.
What differentiates me is my cross-platform perspective. I’ve worked across Google Ads, TikTok Ads, and Meta Ads, understanding how each channel plays a role within the broader acquisition funnel. I’m data-driven, proactive in testing, and experienced in collaborating with product, analytics, and creative teams to continuously improve performance.
I’m comfortable working in remote, fast-paced environments and taking full ownership of acquisition outcomes. I enjoy building structured testing roadmaps, identifying growth opportunities, and adapting strategies quickly based on results.
Best regards,
Tomáš Tapušík
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