Hello! As an automation project manager/consultant with 15+ years of experience in digital marketing and project management, I have developed a deep understanding of utilizing data-driven and creative methods to help businesses succeed. With my experience in AI, automation, and process automation, I can help streamline operations, save costs and boost efficiency. Regardless of your company size, I am dedicated to collaborating with you in delivering innovative approaches to meet your business objectives.

Amy Abrahams

Hello! As an automation project manager/consultant with 15+ years of experience in digital marketing and project management, I have developed a deep understanding of utilizing data-driven and creative methods to help businesses succeed. With my experience in AI, automation, and process automation, I can help streamline operations, save costs and boost efficiency. Regardless of your company size, I am dedicated to collaborating with you in delivering innovative approaches to meet your business objectives.

Available to hire

Hello! As an automation project manager/consultant with 15+ years of experience in digital marketing and project management, I have developed a deep understanding of utilizing data-driven and creative methods to help businesses succeed. With my experience in AI, automation, and process automation, I can help streamline operations, save costs and boost efficiency. Regardless of your company size, I am dedicated to collaborating with you in delivering innovative approaches to meet your business objectives.

See more

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Afrikaans
Advanced
Dutch
Beginner

Work Experience

Digital Campaign Lead at Pick 'n Pay
November 1, 2019 - July 31, 2025
Strategize and implement comprehensive digital campaigns focusing on customer acquisition and conversion. Collaborate with cross-functional teams to develop and execute impactful marketing strategies. Analyze campaign data to enhance ROI and drive revenue growth, providing actionable insights to stakeholders. Manage internal and external partner relationships to ensure program success. Develop and execute automated communications strategies based on customer behavior.
Digital Marketing & Project Management Consultant at Various Clients / Companies
October 1, 2019 - August 21, 2025
Provided digital marketing and project management consultancy services to multiple high-profile clients including Unilever, Nedbank, Capitec, RCS, Takealot, Distell, among others. Delivered strategic marketing advice and campaign execution support.

Education

Public Relations Management Degree at Cape Peninsula University of Technology
January 1, 2008 - January 1, 2011

Qualifications

Microsoft Excel Certification
January 1, 2023 - August 21, 2025
Financial Management Certification UCT GSB
January 1, 2015 - August 21, 2025
Project Management Certification UCT GSB
January 1, 2013 - August 21, 2025

Industry Experience

Consumer Goods, Financial Services, Retail, Professional Services