Senior Design Manager at Harry & David

As the Senior Design Manager for Harry & David I manage the creative process, timelines, and creative strategy for packaging design across all categories. Collaborate directly with senior leadership to execute brand consistency, influence key stakeholders to help shape division agenda. Manage design team, cross functional partnerships with internal and external stakeholders for high level execution, identify critical and creative solutions that will drive growth while creating efficiencies in the creative development process.

Art Director at Harry & David

Responsible for the oversight, management, and design direction of all creative packaging for Harry & David. Ensured brand integrity was upheld, concepts were positioned strategically, and deadlines were met across all touch points in the creative process. Served as a guiding force for clarity, brand strategy, cohesion, and brand voice within the creative and merchandising team.

Lead Designer at Harry & David

In this role I was responsible for developing creative strategy and design for Harry & David’s package gifts and wholesale categories. Lead the creative process by working cross functionally with various stakeholders to transform briefs into highly executed creative solutions that met project objectives while creating a cohesive assortment that aligned with the Harry & David brand.

Graphic Designer at Harry & David

Responsible for graphic design of packaging solutions across all channels for Harry & David products. Worked with lead designers to develop concepts that were cohesive with category assortment, that met creative brief objectives while staying true to the integrity of the brand.

Assistant Marketing Manager at Maxim Manufacturing & Marketing

Assist managing product development, packaging, advertising, and brand management on 5 product lines, which houses over 30 items. Responsible for market research, pricing, monitoring/managing budget, and promotions.