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I am a creative director and designer with deep expertise in branding, packaging, and visual identity systems for beauty, wellness, and lifestyle brands. I have a strong ability to refine design directions, develop impactful logos, packaging, and merchandise, and deliver cohesive brand experiences across digital and physical touchpoints. My skills include storytelling, attention to detail, and reliable execution under tight deadlines. I excel at leading teams, managing projects from concept through to production, and collaborating with vendors worldwide to ensure consistency and quality.…I am a creative director and designer with deep expertise in branding, packaging, and visual identity systems for beauty, wellness, and lifestyle brands. I have a strong ability to refine design directions, develop impactful logos, packaging, and merchandise, and deliver cohesive brand experiences across digital and physical touchpoints. My skills include storytelling, attention to detail, and reliable execution under tight deadlines. I excel at leading teams, managing projects from concept through to production, and collaborating with vendors worldwide to ensure consistency and quality.

Lourdes Gonzalez

Creative Director, Designer, Brand Designer, +2

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I am a creative director and designer with deep expertise in branding, packaging, and visual identity systems for beauty, wellness, and lifestyle brands. I have a strong ability to refine design directions, develop impactful logos, packaging, and merchandise, and deliver cohesive brand experiences across digital and physical touchpoints. My skills include storytelling, attention to detail, and reliable execution under tight deadlines. I excel at leading teams, managing projects from concept through to production, and collaborating with vendors worldwide to ensure consistency and quality.…I am a creative director and designer with deep expertise in branding, packaging, and visual identity systems for beauty, wellness, and lifestyle brands. I have a strong ability to refine design directions, develop impactful logos, packaging, and merchandise, and deliver cohesive brand experiences across digital and physical touchpoints. My skills include storytelling, attention to detail, and reliable execution under tight deadlines. I excel at leading teams, managing projects from concept through to production, and collaborating with vendors worldwide to ensure consistency and quality.

Available to hire

I am a creative director and designer with deep expertise in branding, packaging, and visual identity systems for beauty, wellness, and lifestyle brands. I have a strong ability to refine design directions, develop impactful logos, packaging, and merchandise, and deliver cohesive brand experiences across digital and physical touchpoints.

My skills include storytelling, attention to detail, and reliable execution under tight deadlines. I excel at leading teams, managing projects from concept through to production, and collaborating with vendors worldwide to ensure consistency and quality.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Head of Brand and Design at Coop Sleep Goods

April 1, 2025 - August 21, 2025

Led two full-scale rebrands, finalizing brand books and visual systems. Designed packaging lines that secured placement at Target, Macy’s, and Kohl’s. Art directed 15+ campaigns and developed integrated content across packaging, digital, and retail. Supervised freelance creatives and copywriters to deliver polished, on-brand assets. Built and maintained scalable design systems, templates, and shared asset libraries.

Senior Designer at Ergobaby

February 1, 2022 - August 21, 2025

Designed high-volume packaging for global markets under tight deadlines. Partnered with vendors worldwide to ensure production-ready files and consistency. Created intuitive user manuals and oversaw translations in 20+ languages. Directed product photography for packaging, campaigns, and compliance. Created trade show graphics and global launch materials supporting regional teams (APAC/EMEA). Contributed to the creation of Pantone-aligned color systems, dielines, and production-ready files.

Head Designer at Giovanni Cosmetics

August 1, 2013 - August 21, 2025

Created packaging that elevated retail presence and strengthened brand identity. Led launches for 10+ product lines, managing packaging and supporting collateral. Introduced innovative finishes and sustainable materials to packaging lines. Designed concept boards and style guides that secured national retail placements.