I am a passionate digital marketing professional with expertise in SEO optimization, customer insights analysis, and promotional campaigns. Over the years, I've developed strong skills in digital strategy and marketing tools, which enabled me to help businesses improve website rankings and boost sales through targeted campaigns and customer behavior analysis. I thrive in collaborative environments and continuously seek to refine strategies based on market trends and data-driven insights. Beyond my work in marketing, I am deeply committed to community empowerment through education, volunteering with NGOs to tutor children and women in literacy and awareness initiatives. As a student ambassador, I have actively represented my university, led campus tours, and coordinated major events. I am bilingual in English and Arabic and continuously expand my education and skills to stay at the forefront of the rapidly evolving digital landscape.

Zin Eb BouknTar

I am a passionate digital marketing professional with expertise in SEO optimization, customer insights analysis, and promotional campaigns. Over the years, I've developed strong skills in digital strategy and marketing tools, which enabled me to help businesses improve website rankings and boost sales through targeted campaigns and customer behavior analysis. I thrive in collaborative environments and continuously seek to refine strategies based on market trends and data-driven insights. Beyond my work in marketing, I am deeply committed to community empowerment through education, volunteering with NGOs to tutor children and women in literacy and awareness initiatives. As a student ambassador, I have actively represented my university, led campus tours, and coordinated major events. I am bilingual in English and Arabic and continuously expand my education and skills to stay at the forefront of the rapidly evolving digital landscape.

Available to hire

I am a passionate digital marketing professional with expertise in SEO optimization, customer insights analysis, and promotional campaigns. Over the years, I’ve developed strong skills in digital strategy and marketing tools, which enabled me to help businesses improve website rankings and boost sales through targeted campaigns and customer behavior analysis. I thrive in collaborative environments and continuously seek to refine strategies based on market trends and data-driven insights.

Beyond my work in marketing, I am deeply committed to community empowerment through education, volunteering with NGOs to tutor children and women in literacy and awareness initiatives. As a student ambassador, I have actively represented my university, led campus tours, and coordinated major events. I am bilingual in English and Arabic and continuously expand my education and skills to stay at the forefront of the rapidly evolving digital landscape.

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Language

English
Fluent
Arabic
Fluent

Work Experience

Digital Marketing Specialist at Pavlova.com (Marketing agency)
June 1, 2025 - August 21, 2025
Managed digital marketing campaigns using various tools to enhance brand awareness and optimize customer engagement. Led influencer & email marketing outreach and tracked key performance indicators to improve conversions. Leveraged digital marketing analytics, strategy skills, and tools such as Meta Business Suite, Canva Pro, Google Ads & Analytics, and SEO/SEM data analysis to deliver impactful campaigns.
Market Analyst and Campaign Manager at Virgin Store
June 1, 2022 - August 21, 2025
Developed in-store promotional campaigns that boosted foot traffic and sales by creating attractive displays. Conducted customer behavior analysis to refine targeting strategies based on purchasing trends which enhanced sales performance.
Customer Engagement Researcher at ARTCO (Carpet Company)
February 1, 2021 - August 21, 2025
Led customer engagement research through calls and SMS to improve client retention. Contributed creative input for brand positioning during design competitions, supporting successful marketing strategies.
SEO Specialist at M13X01 (Architecture Company)
June 1, 2023 - August 21, 2025
Improved website ranking by 14% using detailed keyword research and on-page SEO techniques. Analyzed satisfaction data to enhance service quality, contributing to enhanced customer satisfaction and business growth.

Education

Master's in Strategic and Digital Marketing at International University of Rabat
January 1, 2020 - January 1, 2023
Bachelor of International Program in Management (IPM) at International University of Rabat
January 1, 2023 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Retail, Professional Services, Non-Profit Organization