I am a marketing, communications, and copywriting professional with over 20 years of experience crafting compelling narratives, strategic branding, and high-impact content across diverse platforms. I excel at developing and executing content strategies that drive brand awareness, customer engagement, and business growth. Skilled in creating persuasive copy for both digital and print mediums, from product descriptions to marketing campaigns, I focus on clear, concise messaging. With expertise in optimizing marketing campaigns, managing client relationships, and tailoring content to resonate with target audiences, I have a proven ability to collaborate with cross-functional teams to achieve strategic goals. Whether through creative writing, content creation, or full-scale marketing initiatives, I am dedicated to driving measurable results that strengthen brands and grow businesses.…

Erin Cates

I am a marketing, communications, and copywriting professional with over 20 years of experience crafting compelling narratives, strategic branding, and high-impact content across diverse platforms. I excel at developing and executing content strategies that drive brand awareness, customer engagement, and business growth. Skilled in creating persuasive copy for both digital and print mediums, from product descriptions to marketing campaigns, I focus on clear, concise messaging. With expertise in optimizing marketing campaigns, managing client relationships, and tailoring content to resonate with target audiences, I have a proven ability to collaborate with cross-functional teams to achieve strategic goals. Whether through creative writing, content creation, or full-scale marketing initiatives, I am dedicated to driving measurable results that strengthen brands and grow businesses.…

Available to hire

I am a marketing, communications, and copywriting professional with over 20 years of experience crafting compelling narratives, strategic branding, and high-impact content across diverse platforms. I excel at developing and executing content strategies that drive brand awareness, customer engagement, and business growth. Skilled in creating persuasive copy for both digital and print mediums, from product descriptions to marketing campaigns, I focus on clear, concise messaging.

With expertise in optimizing marketing campaigns, managing client relationships, and tailoring content to resonate with target audiences, I have a proven ability to collaborate with cross-functional teams to achieve strategic goals. Whether through creative writing, content creation, or full-scale marketing initiatives, I am dedicated to driving measurable results that strengthen brands and grow businesses.

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Work Experience

Marketing Consultant at Independent Consultant
February 1, 2014 - Present
Led community outreach and influencer relationship initiatives that improved brand reputation and customer trust, resulting in a 40% increase in online reviews and a 25% increase in average review scores. Analyzed campaign performance and refined targeting, content timing, and messaging strategies, delivering a 15% increase in click-through rates and a 20% boost in campaign ROI. Developed strategic marketing communication plans to drive brand awareness, customer engagement, and lead generation, contributing to stronger client retention and business growth. Executed data-driven marketing strategies leading to a 30% improvement in campaign relevance and 20% increase in customer acquisition through effective competitor and target market research. Managed multiple projects simultaneously, overseeing budgets and ensuring on-time and on-budget delivery. Spearheaded social media campaigns across industries including biotech, e-commerce, and SaaS, cultivating leads and engagement for 50+ clien
Freelance Writer, Editor/Proofreader at Independent Contractor
January 1, 2009 - Present
Created compelling, customer-centric copy for Inc. 5000 companies and national publications, consistently delivering content that enhances brand voice and drives engagement. Collaborated with clients to develop clear messaging and targeted content strategies increasing customer acquisition and retention. Delivered high-quality content for web, print, and digital media with focus on clarity, flow, and alignment with client business objectives. Refined and edited content to ensure resonance with target audiences, leading to enhanced customer satisfaction and stronger content impact. Regular contributor to national publications including writing columns for Examiner.com (Salute the Troops series) and served as a featured Beauty Contributor.

Education

at Kennesaw State University
January 11, 2030 - August 21, 2025

Qualifications

Award-Winning Author: Amazon Breakthrough Novel Award
January 11, 2030 - August 21, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment
    paper Case Study: ThreadForward – How a B2B Apparel Underdog Stole the Spotlight at Trade Shows

    Case Study: ThreadForward – How a B2B Apparel Underdog Stole the Spotlight
    Brand Strategy & Trade Show Disruption
    The Problem: Invisible in a Sea of Sameness
    ThreadForward—a 5-year-old apparel manufacturer—was lost among giants like Nike and Hanes at trade shows. Identical specs, price, and quality, but zero name recognition. Buyers walked right past.
    Their ask: “Make us impossible to ignore—without competing on price or product.”
    The Insight: Commodity Products, Killer Branding
    After auditing 20+ competitors, we found everyone focused on legacy and price. No one owned “fresh” or “sustainably disruptive.”
    Key realization: “We’re not known—so we get to define who we are first.”
    We recast their anonymity as an asset: a blank canvas, ready to be iconic.
    The Strategy: Disrupt or Be Forgotten
    A. Tagline: “Not Just Another Blank Canvas.”
    Positioned ThreadForward as the smarter, intentional choice.
    B. The $250K Entrance Disruption:
    Installed a massive, unbranded T-shirt cutout at the show entrance. Attendees walked through it—our “blank canvas” concept made physical. Only subtle logo at the base.
    Psychological hook: “Who was that?” → Pre-qualified visitors to our booth.
    C. The Eco Score Quiz Partnership:
    Partnered with a screen printer whose $500 seminar had low registration. We offered access as “prizes” for quiz participants.
    Hook: “Test your eco IQ—win access to a sold-out seminar.”
    • Instant lead generation through contact info
    • Credibility boost through expert association
    • Repurposed underused asset into our hottest engagement tool
    The Results:
    • 400% increase in show-floor sales
    • 35% booth engagement rate, 5+ minute stays• Post-show: Multiple retailers asking “Why weren’t we stocking you already?”
    The Lesson:
    Differentiation doesn’t come from what you sell—it comes from the story you wrap around it. Sometimes the boldest idea isn’t a risk, it’s the only move that pays off.
    Note: Details modified for client privacy. “ThreadForward” is a placeholder.