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I'm a full-stack brand strategist and designer with 7+ years of experience across startups, agencies, and corporate giants, including GoPay (GoTo Financial) and Late Checkout Agency. I specialize in building and elevating brands that balance emotional resonance with measurable performance. From visual identity systems and their management to campaign messaging and creative direction, I help brands scale meaningfully through a holistic approach that bridges business goals with creative excellence. My work is grounded in research, shaped by storytelling, and driven by a desire to make brands more impactful, human, and enduring.…I'm a full-stack brand strategist and designer with 7+ years of experience across startups, agencies, and corporate giants, including GoPay (GoTo Financial) and Late Checkout Agency. I specialize in building and elevating brands that balance emotional resonance with measurable performance. From visual identity systems and their management to campaign messaging and creative direction, I help brands scale meaningfully through a holistic approach that bridges business goals with creative excellence. My work is grounded in research, shaped by storytelling, and driven by a desire to make brands more impactful, human, and enduring.

Danang Wiratama

Creative Director, Brand Strategist, Graphic Designer, +2

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I'm a full-stack brand strategist and designer with 7+ years of experience across startups, agencies, and corporate giants, including GoPay (GoTo Financial) and Late Checkout Agency. I specialize in building and elevating brands that balance emotional resonance with measurable performance. From visual identity systems and their management to campaign messaging and creative direction, I help brands scale meaningfully through a holistic approach that bridges business goals with creative excellence. My work is grounded in research, shaped by storytelling, and driven by a desire to make brands more impactful, human, and enduring.…I'm a full-stack brand strategist and designer with 7+ years of experience across startups, agencies, and corporate giants, including GoPay (GoTo Financial) and Late Checkout Agency. I specialize in building and elevating brands that balance emotional resonance with measurable performance. From visual identity systems and their management to campaign messaging and creative direction, I help brands scale meaningfully through a holistic approach that bridges business goals with creative excellence. My work is grounded in research, shaped by storytelling, and driven by a desire to make brands more impactful, human, and enduring.

Available to hire

I’m a full-stack brand strategist and designer with 7+ years of experience across startups, agencies, and corporate giants, including GoPay (GoTo Financial) and Late Checkout Agency. I specialize in building and elevating brands that balance emotional resonance with measurable performance. From visual identity systems and their management to campaign messaging and creative direction, I help brands scale meaningfully through a holistic approach that bridges business goals with creative excellence.
My work is grounded in research, shaped by storytelling, and driven by a desire to make brands more impactful, human, and enduring.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Indonesian

Fluent

Work Experience

Creative Director, Brand Strategist at Timur é Design | Strategy & Design Studio

January 1, 2022 - August 22, 2025

Led brand and creative strategy initiatives for various startups and organizations. Initiated Suka Salatiga, a citizen-oriented city branding platform. Empowered clients through brand & creative strategy, brand identities, UI/UX, and campaign creatives from 2018 to 2022.

Creative Manager & Brand Strategist at GoPay (GoTo Group) | SEA Decacorn

December 31, 2018 - August 22, 2025

Spearheaded the conception, planning, and production of nationwide GoPay Pinjam awareness video ads series (#HarapanJadiNyata). Orchestrated end-to-end brand and creative campaigns for GoPay Later Cicil offline brand activation. Led creative teams to develop compelling daily banners, educational videos, social media posts, and printed media for GoPay Later and GoPay Pinjam campaigns including a launch collaboration with BTS. Initiated rebranding efforts with research, workshops, and brand identity guidelines from 2016 to 2018.

Brand & Design Lecturer & Researcher at President University & Bumigora University

January 1, 2024 - August 22, 2025

Taught visual branding & design thinking classes, led community services, and published international design journal/proceedings from 2022 to 2024.

Design Manager & Brand/Creative Strategist at Late Checkout Agency (LCA) | Global Design Firm

January 1, 2024 - Present

Led agency’s internal brand transformation involving brand and creative audits and strategy refresh that repositioned LCA. Supervised visual and growth design teams on design audits, creative strategy, and implementation of conversion-focused assets. Designed personalized client landing pages contributing to acquisition of major clients from 2024 to present.

Graphic Designer . Apprenticeship at Leboyé Design | Culture-oriented Design Boutique

December 31, 2015 - August 22, 2025

Engaged as a graphic designer apprentice focusing on culture-oriented design during 2015.