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I am a marketing and business development professional with 5 years of experience scaling IT and live-streaming OTT platforms across the MENA region. I specialize in user acquisition, influencer partnerships, localized content creation, and launching culturally relevant campaigns. Fluent in Arabic, English, and French, I thrive collaborating with global teams across APAC, US, and MENA regions. My expertise includes optimizing campaigns to boost engagement, organizing events that increase user retention and community activities, and creating visually compelling marketing assets aligned with brand goals. I am passionate about driving growth through data-driven strategies and fostering strong partner relationships.…I am a marketing and business development professional with 5 years of experience scaling IT and live-streaming OTT platforms across the MENA region. I specialize in user acquisition, influencer partnerships, localized content creation, and launching culturally relevant campaigns. Fluent in Arabic, English, and French, I thrive collaborating with global teams across APAC, US, and MENA regions. My expertise includes optimizing campaigns to boost engagement, organizing events that increase user retention and community activities, and creating visually compelling marketing assets aligned with brand goals. I am passionate about driving growth through data-driven strategies and fostering strong partner relationships.

Safia Raghoui

Marketing Strategist, Digital Marketer, Community Manager, +1

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I am a marketing and business development professional with 5 years of experience scaling IT and live-streaming OTT platforms across the MENA region. I specialize in user acquisition, influencer partnerships, localized content creation, and launching culturally relevant campaigns. Fluent in Arabic, English, and French, I thrive collaborating with global teams across APAC, US, and MENA regions. My expertise includes optimizing campaigns to boost engagement, organizing events that increase user retention and community activities, and creating visually compelling marketing assets aligned with brand goals. I am passionate about driving growth through data-driven strategies and fostering strong partner relationships.…I am a marketing and business development professional with 5 years of experience scaling IT and live-streaming OTT platforms across the MENA region. I specialize in user acquisition, influencer partnerships, localized content creation, and launching culturally relevant campaigns. Fluent in Arabic, English, and French, I thrive collaborating with global teams across APAC, US, and MENA regions. My expertise includes optimizing campaigns to boost engagement, organizing events that increase user retention and community activities, and creating visually compelling marketing assets aligned with brand goals. I am passionate about driving growth through data-driven strategies and fostering strong partner relationships.

Available to hire

I am a marketing and business development professional with 5 years of experience scaling IT and live-streaming OTT platforms across the MENA region. I specialize in user acquisition, influencer partnerships, localized content creation, and launching culturally relevant campaigns. Fluent in Arabic, English, and French, I thrive collaborating with global teams across APAC, US, and MENA regions.

My expertise includes optimizing campaigns to boost engagement, organizing events that increase user retention and community activities, and creating visually compelling marketing assets aligned with brand goals. I am passionate about driving growth through data-driven strategies and fostering strong partner relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Advanced

French

Advanced

Korean

Intermediate

Spanish; Castilian

Beginner

Work Experience

Marketing & Business Development Manager at Spoon (Spoon Labs)

January 1, 2023 - Present

Led Spoon’s re-launch in MENA with tailored growth strategies and culturally relevant campaigns, attracting approximately 300 new users through initial influencer collaborations. Negotiated contracts converting nearly 50% of external users into active partners. Created and optimized Arabic content for Google/Meta click-to-action ads to boost campaign engagement. Organized in-app events and incentive programs such as VIP Program and Streamer of the Month to increase user retention and community activity. Designed marketing visuals for Vigloo & Spoon using Canva and Figma to align with brand goals. Analyzed user behavior with Data.ai to inform product and event strategies. Localized app features and translations for Arabic-speaking audiences. Collaborated cross-functionally with teams in Korea, Japan, Taiwan, and the US.

Marketing & Business Development Manager - MENA Region at Hyperconnect (Hakuna)

January 1, 2023 - August 22, 2025

Played a key role in the MENA launch project by conducting market research, analyzing the existing app, and identifying improvement areas. Led localization efforts including app design adaptations, Arabic translations, and Arabic font integration. Partnered with MCNs and agencies in Dubai to support regional growth. Coordinated hiring and training of monitors for 24/7 app moderation to ensure community quality and safety. Developed and managed influencer campaigns and in-app events, with Snapchat ads driving approximately 70% of new users. Executed the first major in-app event in 2019, attracting around 70% of new users that year. Analyzed broadcast and engagement data to optimize content and user experience. Managed community moderation and customer support maintaining high user satisfaction. Prepared detailed reports for stakeholders to support data-driven decisions.