I am a creative, strategic, and results-driven communication and digital marketing specialist with over eight years of experience. I have a proven track record in project management, data-driven campaign development, and stakeholder collaboration. I combine analytical precision with creative execution to deliver measurable business value across digital platforms. Throughout my career, I have worked in various roles ranging from social media management and digital communications to content creation and influencer marketing. I thrive in fast-paced environments and value continuous optimization and strategic brand development to engage audiences effectively.

Josefine Eriksson

I am a creative, strategic, and results-driven communication and digital marketing specialist with over eight years of experience. I have a proven track record in project management, data-driven campaign development, and stakeholder collaboration. I combine analytical precision with creative execution to deliver measurable business value across digital platforms. Throughout my career, I have worked in various roles ranging from social media management and digital communications to content creation and influencer marketing. I thrive in fast-paced environments and value continuous optimization and strategic brand development to engage audiences effectively.

Available to hire

I am a creative, strategic, and results-driven communication and digital marketing specialist with over eight years of experience. I have a proven track record in project management, data-driven campaign development, and stakeholder collaboration. I combine analytical precision with creative execution to deliver measurable business value across digital platforms.

Throughout my career, I have worked in various roles ranging from social media management and digital communications to content creation and influencer marketing. I thrive in fast-paced environments and value continuous optimization and strategic brand development to engage audiences effectively.

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Language

Swedish
Fluent
English
Fluent

Work Experience

Digital Communications Specialist / Social Media Consultant at Bräcke Diakoni
January 1, 2025 - Present
Planned, produced, and analyzed paid digital campaigns with full responsibility for copywriting, design, and campaign performance metrics (KPIs).
Digital Marketing Consultant at The Wine and Spirits Collective AB
January 1, 2024 - Present
Developed digital marketing efforts including social media ads and newsletters. Tracked campaign impact and continuously optimized targeting and ROI.
Digital Communications / SOME Specialist at Winepartners Nordic AB
January 1, 2024 - August 22, 2025
Developed and executed digital marketing campaigns including content planning and paid media resulting in a 20% increase in customer engagement. Managed copywriting, layout, design, budget management, creative processes, event planning, and partnerships with influencers and PR agencies. Created creative briefs, acted as project lead and stakeholder representative, negotiated contracts, managed campaign budgets, developed regional marketing strategies, trained new employees, and delivered presentations and reports nationally and internationally.
Digital Marketing Coordinator at MISTR
January 31, 2021 - August 22, 2025
Executed digital marketing strategies, social media content, and e-commerce campaigns. Responsible for product photography, editing, and performance follow-ups.
Social Media Manager at Glacial AB
January 1, 2020 - August 22, 2025
Established the brand’s social media presence and implemented growth strategies increasing Instagram followers by 900%. Led creative processes, influencer marketing, collaborations, PR mailings, and promotional activities. Project-managed a collaboration with Glossybox AB, generating over SEK 500,000 revenue.
Freelance Content Creator / Influencer Marketing
January 1, 2016 - Present
Developed personal social media platforms and collaborated with major brands such as Pepsi Max and Uber. Independently managed contract negotiations, concept development, and content production for brand partnerships.

Education

Bachelor's degree in media and communication studies at Stockholm University
January 1, 2017 - January 1, 2020
Social Sciences – Behavioral Science focus at Jensen Gymnasium
January 1, 2010 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Non-Profit Organization, Travel & Hospitality, Consumer Goods