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I am a committed and goal-oriented marketing professional with extensive experience in managing teams and executing marketing strategies across various industries. I thrive in multicultural environments and enjoy collaborating closely with sales, product management, and external agencies to drive business growth and brand awareness. My expertise encompasses online and offline marketing, event management, marketing automation, and graphic design. With strong skills in digital marketing tools and platforms such as Google Ads, LinkedIn Ads, Microsoft D365 Marketing, and Adobe Creative Suite, I successfully plan and deliver seminars, trade fairs, and impactful marketing campaigns. I combine a creative approach and analytical mindset to achieve measurable business outcomes while fostering team resource organization and cross-functional collaboration.…I am a committed and goal-oriented marketing professional with extensive experience in managing teams and executing marketing strategies across various industries. I thrive in multicultural environments and enjoy collaborating closely with sales, product management, and external agencies to drive business growth and brand awareness. My expertise encompasses online and offline marketing, event management, marketing automation, and graphic design. With strong skills in digital marketing tools and platforms such as Google Ads, LinkedIn Ads, Microsoft D365 Marketing, and Adobe Creative Suite, I successfully plan and deliver seminars, trade fairs, and impactful marketing campaigns. I combine a creative approach and analytical mindset to achieve measurable business outcomes while fostering team resource organization and cross-functional collaboration.

Evie Szu-yu Liu

Marketing Strategist, Marketing Consultant, Brand Strategist, +1

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I am a committed and goal-oriented marketing professional with extensive experience in managing teams and executing marketing strategies across various industries. I thrive in multicultural environments and enjoy collaborating closely with sales, product management, and external agencies to drive business growth and brand awareness. My expertise encompasses online and offline marketing, event management, marketing automation, and graphic design. With strong skills in digital marketing tools and platforms such as Google Ads, LinkedIn Ads, Microsoft D365 Marketing, and Adobe Creative Suite, I successfully plan and deliver seminars, trade fairs, and impactful marketing campaigns. I combine a creative approach and analytical mindset to achieve measurable business outcomes while fostering team resource organization and cross-functional collaboration.…I am a committed and goal-oriented marketing professional with extensive experience in managing teams and executing marketing strategies across various industries. I thrive in multicultural environments and enjoy collaborating closely with sales, product management, and external agencies to drive business growth and brand awareness. My expertise encompasses online and offline marketing, event management, marketing automation, and graphic design. With strong skills in digital marketing tools and platforms such as Google Ads, LinkedIn Ads, Microsoft D365 Marketing, and Adobe Creative Suite, I successfully plan and deliver seminars, trade fairs, and impactful marketing campaigns. I combine a creative approach and analytical mindset to achieve measurable business outcomes while fostering team resource organization and cross-functional collaboration.

Available to hire

I am a committed and goal-oriented marketing professional with extensive experience in managing teams and executing marketing strategies across various industries. I thrive in multicultural environments and enjoy collaborating closely with sales, product management, and external agencies to drive business growth and brand awareness. My expertise encompasses online and offline marketing, event management, marketing automation, and graphic design.

With strong skills in digital marketing tools and platforms such as Google Ads, LinkedIn Ads, Microsoft D365 Marketing, and Adobe Creative Suite, I successfully plan and deliver seminars, trade fairs, and impactful marketing campaigns. I combine a creative approach and analytical mindset to achieve measurable business outcomes while fostering team resource organization and cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Fluent

Chinese

Fluent

Work Experience

Marketing Freelancer at Self-employed

February 1, 2024 - Present

Providing freelance marketing services including campaign management, content creation, and marketing strategy development.

Marketing Manager at KVT-Fastening GmbH

January 31, 2024 - August 22, 2025

Planned annual marketing activities and controlled budgets with KPI setting and performance analysis. Managed the marketing team and organized resources. Prepared and implemented seminars, trade fairs, and events. Led online campaigns on Google Ads, LinkedIn Ads, and Meta Ads. Designed customer journeys and marketing email campaigns using Microsoft D365 Marketing Modules. Updated website content with CMS SiteCore. Executed photo shoots and video production including editing. Designed brochures and promotional materials using Adobe CS. Collaborated closely with sales, product management, group marketing, and external agencies. Led global and group-wide projects and handled offline and administration tasks including promotional items and event organization.

Marketing Director & Key Account Manager at Bentley Eyewear Estede GmbH

June 30, 2020 - August 22, 2025

Planned annual marketing activities and organized meetings, trade fairs, and events. Managed online marketing including website relaunch, content management with Wordpress, social media, and online shop development. Positioned new product collections and executed product and brand image photo shoots and films. Created graphic design for catalogs, invitations, brochures, and POP materials. Worked closely with product design and suppliers. Conducted business development including customer contact and visits.

Marketing Manager at ANGER Machining GmbH

December 31, 2018 - August 22, 2025

Planned marketing costs and activities and controlled budgets. Executed general marketing projects including website relaunches, product launches, and repositioning. Organized trade fairs and events. Managed online marketing including CMS maintenance (TYPO3), social media, newsletters, direct mail, and performed Google Analytics and SEO analysis. Designed offline print materials and promotional items. Collaborated on PR article creation. Managed internal Wordpress website and worked on HR marketing. Provided English training for employees.

Managing Director Assistant at ANGER Machining GmbH

December 31, 2018 - August 22, 2025

Served as communicative and cultural bridge between the Austrian subsidiary and Taiwanese group. Supported sales and marketing preparation for Chinese customers. Facilitated communication with Taiwanese colleagues on projects. Coordinated between sales representatives in China and offer management.

Managing Representative at Sunnest International Co., Ltd, Taipei Taiwan

June 30, 2012 - August 22, 2025

Managed production and materials purchasing. Maintained customer and supplier contacts. Oversaw quality management and monitored ISO 13485 quality system.

Area Sales Manager at Item International GmbH

December 31, 2011 - August 22, 2025

Acquired international customers through cold calls, trade fairs, and business trips. Managed order processing, customer service, and complaint handling. Developed markets in Poland, Portugal, Eastern Europe, and Africa.

Business Development International at celum gmbh

December 31, 2008 - August 22, 2025

Conducted international customer acquisition and support via cold calls and online demos. Acquired Chinese market manufacturing and partners. Managed software localization.

Customer Business Development at Procter & Gamble Taiwan

August 31, 2007 - August 22, 2025

Established and maintained customer relationships. Executed in-store activities and POSM. Planned promotions and budgets.