Available to hire
I am a freelance social media manager with a strong academic background in psychology and hands-on experience creating and managing digital content for service-based and educational businesses.
I excel at translating complex expertise into thoughtful, audience-friendly posts that build trust, engagement, and visibility. I am highly organized, self-motivated, and comfortable working independently in remote, contract-based setups.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
Turkish
Fluent
Dutch
Beginner
Work Experience
Product Manager at Amazon
August 1, 2025 - August 22, 2025Led the expansion of product selection for Amazon Belgium by leveraging cross-marketplace availability. Launched secondhand fashion category and drove a 66% increase in the Dutch books market share. Developed and optimized KPIs and processes by identifying and resolving blockers. Coordinated cross-functional teams to streamline operations and executed strategies to boost customer traffic and engagement.
Commercial Trainee at Mondelez
May 1, 2024 - August 22, 2025Managed sales for 86 stores in the Brussels region, negotiating sales quantities and product placements with store managers. Achieved approximately 20% sales increase through optimized pricing and placement strategies. Negotiated product support materials for visibility and maintained strong relationships with key stakeholders. Monitored product performance and organized merchandiser scheduling to ensure display standards.
Retail Activation Assistant at Designer Brands, L’Oréal Luxe
February 1, 2023 - August 22, 2025Assisted retail activation managers in promoting nine Designer Fragrance Brands in BENELUX. Developed and executed online communication campaigns, created POS materials and packaging, and coordinated multi-brand activations. Analyzed market and competitor data using Nielsen reports to support brand strategy development.
Marketing & Communications Manager at Your Sea Home
August 1, 2022 - August 22, 2025Oversaw social media accounts and grew online presence. Managed the website using WordPress and contacted homeowners/agencies to promote the platform.
Marketing & Sales Manager at Bio Atelier
December 1, 2022 - August 22, 2025Established an online sales channel generating up to 30% of the store's total revenue. Managed SEO/SEM and offline marketing activities, driving digital media strategies. Supervised employees supporting marketing efforts and managed logistics, packaging, and stock. Developed relationships with internal and external stakeholders.
Product Manager at Amazon Belgium
August 1, 2025 - August 1, 2025Led cross-marketplace expansion for Amazon Belgium, unlocking the widest possible product selection and driving key initiatives across marketing and category teams. Drove a 66% increase in Dutch books market share through CX improvements, new programs, and activations (including the first Amazon Book Sale in BE/NL). Identified blockers in BE/NL product pipelines, established measurable KPIs, and automated processes to reduce manual work. Collaborated with homepage and marketing teams to launch evergreen campaigns, boosting traffic and engagement.
Commercial Trainee at Mondelez
May 1, 2024 - May 1, 2024Responsible for 86 stores in the Brussels region, negotiating sales quantities and optimal product placement. Achieved ~20% sales increase by optimizing price, product, and placement strategies. Secured visibility materials and maintained strong stakeholder relationships with store managers, category responsibles, and merchandisers. Coordinated product tracking and in-store checks to identify needs for additional marketing support and ensured right merchandiser allocation.
Retail Activation Assistant at Designer Brands, L’Oréal Luxe
February 1, 2023 - February 1, 2023Assisted retail activation managers promoting 9 Designer Fragrance Brands in BENELUX. Developed, implemented, and followed up online communications campaigns and activations. Created materials for in-store/online launches, including digital communications, POS materials, and packaging. Coordinated multi-brand activations and analyzed trade results with Nielsen to inform offline and online brand strategies and competitive positioning.
Marketing & Communications at Your Sea Home
August 1, 2022 - August 1, 2022Oversaw social media accounts and grew the company’s online presence. Contacted homeowners/agencies to promote the platform and managed the WordPress website. Led marketing and sales efforts to drive platform adoption and engagement.
Marketing & Communications at Bio Atelier
December 1, 2022 - December 1, 2022Established an online sales channel and managed online sales contributing up to 30% of the store’s total revenue. Oversaw SEM and offline marketing activities, driving digital media strategies, and supervised marketing staff. Managed logistics, packaging, stock, and relationships with internal and external stakeholders.
Product Manager at Amazon
August 31, 2025 - August 31, 2025Selection Expansion: unlocked the widest possible product selection for Amazon Belgium by leveraging cross-marketplace availability. Category Growth: drove a 66% increase in Dutch books market share through improving CX, launching new programs, and activations. Data-Driven Strategy: identified blockers in BE/NL product pipeline, established KPIs, and streamlined processes to reduce manual tasks. Cross-Functional Execution: coordinated marketing and category teams to launch locally relevant pages. Traffic & Engagement: developed collaborations and evergreen campaigns with homepage teams.
Commercial Trainee at Mondelez
May 31, 2024 - May 31, 2024Responsible for 86 stores in the Brussels region, negotiating with store managers for sales quantities, and optimal product placement. Achieved about 20% sales increase by ensuring the right price, product and placement strategy. Negotiated with store managers to provide best visibility materials; maintained stakeholder relationships; ensured win-win solutions. Conducted product tracking via cross-collaboration and in-store checks to optimize displays.
Retail Activation Assistant at L’Oréal Luxe (Designer Brands BENELUX)
February 28, 2023 - February 28, 2023Assisted retail activation managers in promoting 9 Designer Fragrance Brands in BENELUX. Created and followed up online communications campaigns and activations; produced materials for in-store/online launches (digital communications, POS, packaging); coordinated multi-brand activations; analyzed Nielsen data to monitor performance and inform brand strategies.
Marketing & Communications at Your Sea Home
August 31, 2022 - August 31, 2022Oversaw social media accounts and grew their online presence. Contacted homeowners/agencies to onboard the platform. Managed the WordPress website. Responsible for marketing and sales initiatives and relationship management with stakeholders.
Marketing & Communications at Bio Atelier
December 31, 2022 - December 31, 2022Established an online sales channel and managed online sales contributing up to 30% of total store revenue. Led marketing activities including SEM and offline campaigns; drove digital media strategies; hired and supervised staff; managed logistics, packaging, and stock; cultivated internal and external stakeholder relationships.
Marketing & Digital Content – Freelance / Projects at Various Clients
August 1, 2025 - PresentSupported small businesses and service providers with social media strategy and execution. Developed monthly content calendars aligned with professional goals and brand values. Created written and visual content adapted to platform best practices (Instagram, Facebook, LinkedIn). Worked closely with clients to translate expertise into accessible, audience-friendly posts.
Product Manager at Amazon
July 1, 2024 - August 1, 2025Evaluated and improved customer-facing content and communication quality across a large-scale digital platform. Reviewed messaging for clarity, accuracy, tone and alignment with customer expectations. Used structured feedback loops and performance data to identify inconsistencies or logic gaps in content. Worked in bilingual and international contexts, ensuring language precision and consistency.
Commercial Trainee at Mondelez
September 1, 2023 - May 1, 2024Responsible for 86 stores in the Brussels region, negotiating with store managers for sales quantities and optimal product placement. Achieved about 20% sales increase by ensuring the right price, product and placement strategy in the area. Negotiated with store managers to put up the right product support materials to ensure visibility. Retain good relations with key stakeholders by providing solutions, clear communication, building trust and ensuring a win-win situation. Brainstormed and executed strategies for visibility of products. Tracked product performance through cross-collaboration and in-store checks.
Retail Activation Assistant (Designer Brands, L’Oréal Luxe) at Designer Brands, L’Oréal Luxe
July 1, 2022 - February 1, 2023Assisted retail activation managers in promoting 9 Designer Fragrance Brands in BENELUX. Developed, implemented, and followed up online communication campaigns and activations. Created materials for in-store/online launches (digital communications, POS materials, packaging). Ideated and executed marketing ideas for new launches. Coordinated multi-brand activations. Analyzed results and helped develop brand strategies offline and online.
Marketing & Communications at Your Sea Home
May 1, 2020 - August 1, 2022Managed and grew social media presence through planned content calendars and consistent posting. Created educational and informational content tailored to audience needs and behaviour. Monitored engagement, responded to messages and comments, and maintained a professional online presence. Analysed basic performance metrics to refine content strategy and improve engagement.
Social Media / Marketing at Bio Atelier
September 1, 2019 - December 1, 2022Created and scheduled social media content focused on education, wellbeing and lifestyle topics. Developed structured content themes to align with business values and customer interests. Managed communication across Instagram and Facebook, ensuring tone consistency and clarity. Analysed engagement metrics to optimise posting frequency and content types.
Education
Master of International Business Economics and Management at KU Leuven
September 1, 2020 - September 1, 2022Bachelor of Science in Psychology at Maastricht University
September 1, 2016 - June 1, 2020Master of International Business Economics and Management at KU Leuven
September 1, 2020 - September 1, 2022Bachelor of Science in Psychology at Maastricht University
September 1, 2016 - June 1, 2020Master of International Business Economics and Management at KU Leuven
September 1, 2020 - September 30, 2022Bachelor of Science in Psychology at Maastricht University
September 1, 2016 - June 30, 2020Master of International Business Economics and Management at KU Leuven
September 1, 2020 - September 1, 2022Bachelor of Science in Psychology at Maastricht University
September 1, 2016 - June 1, 2020Qualifications
Introduction to Marketing Certification
January 11, 2030 - August 22, 2025Introduction to Marketing Certification
January 11, 2030 - October 29, 2025IYT Bareboat Skipper License
January 11, 2030 - October 29, 2025Introduction to Marketing Certification
January 11, 2030 - November 10, 2025IYT Bareboat Skipper License
January 11, 2030 - November 10, 2025Industry Experience
Retail, Consumer Goods, Travel & Hospitality, Software & Internet, Professional Services, Media & Entertainment, Real Estate & Construction, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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