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I am a 35-year-old Danish woman and mother of two. I have recently returned to Denmark after two amazing—and very challenging—years as an expat in California, where I supported my husband in his career adventure. I am creative to the core and always in the middle of a project, from sewing and knitting to long runs, which I consider my personal meditation.…

Mickala Bøgild Becktor

Content Creator, Social Media Manager, Marketing Strategist, +2

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I am a 35-year-old Danish woman and mother of two. I have recently returned to Denmark after two amazing—and very challenging—years as an expat in California, where I supported my husband in his career adventure. I am creative to the core and always in the middle of a project, from sewing and knitting to long runs, which I consider my personal meditation.…

Available to hire

I am a 35-year-old Danish woman and mother of two. I have recently returned to Denmark after two amazing—and very challenging—years as an expat in California, where I supported my husband in his career adventure. I am creative to the core and always in the middle of a project, from sewing and knitting to long runs, which I consider my personal meditation.

Skills

Branding

Social Media Design

Email Marketing

Experience Level

Branding

Expert

Social Media Design

Expert

Email Marketing

Expert

Language

Danish

Fluent

English

Advanced

Work Experience

Social Media Manager at BIBS Denmark

December 31, 2023 - August 22, 2025

Built and led the visual identity and social media presence for BIBS Denmark. Grew BIBS Instagram from 0 to 100,000 followers. Created monthly content plans aligned with brand campaigns and launches. Planned and directed photoshoots for authentic photo and video content. Managed influencer gifting programs and long-term collaborations. Supported B2C and B2B communication with content packages. Tracked performance and optimized strategy using metrics and audience insights. Helped implement the Falcon platform for social media management, gaining hands-on experience with structured workflows and digital tools.

Marketing Coordinator at Insight Cosmetics Group

December 31, 2020 - August 22, 2025

Managed PR activities and social media channels across Nordic markets. Designed graphics for both digital and print campaigns. Created printed newsletters and email campaigns for B2B and B2C audiences. Coordinated influencer gifting and press collaborations. Managed customer care, product and order handling in C5.

PR Assistant at Beauty PR

December 31, 2015 - August 22, 2025

PR event planning and execution. Press release and press handling. Content for social media and email campaigns. Photography and graphic design. Press and influencer meetings and gifting programs.

Sales Assistant and Buyer at Engle Fødder, fashion retail

December 31, 2016 - August 22, 2025

Handled purchasing, budgeting, and visual merchandising. Implemented and maintained a smaller webshop. Created and sent Mailchimp email campaigns and social media handling. Day-to-day shop management and customer care.