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As the founder and CEO of Glam Up Kids, a second-hand e-commerce brand that has generated over 7 million Swedish crowns in total revenue, I have over six years of experience building and scaling a business from the ground up. I’ve led the company through all stages of development, from product sourcing and logistics to branding, marketing strategy, and customer retention. Through hands-on leadership and continuous process optimization, I’ve built efficient workflows that enable high-volume product turnover with minimal resources. One of my key achievements is growing our Instagram account from zero to over 36,000 engaged followers, which has become our primary driver of traffic and sales. I’ve executed impactful content strategies, influencer partnerships, and paid campaigns across Meta, Google, and TikTok, consistently delivering measurable results. Fluent in English, Swedish, and Portuguese, I bring a strong entrepreneurial mindset, analytical thinking, and a proven track record in business development, digital growth, and operational efficiency.…As the founder and CEO of Glam Up Kids, a second-hand e-commerce brand that has generated over 7 million Swedish crowns in total revenue, I have over six years of experience building and scaling a business from the ground up. I’ve led the company through all stages of development, from product sourcing and logistics to branding, marketing strategy, and customer retention. Through hands-on leadership and continuous process optimization, I’ve built efficient workflows that enable high-volume product turnover with minimal resources. One of my key achievements is growing our Instagram account from zero to over 36,000 engaged followers, which has become our primary driver of traffic and sales. I’ve executed impactful content strategies, influencer partnerships, and paid campaigns across Meta, Google, and TikTok, consistently delivering measurable results. Fluent in English, Swedish, and Portuguese, I bring a strong entrepreneurial mindset, analytical thinking, and a proven track record in business development, digital growth, and operational efficiency.

Carla Gomes Hilvéus

Marketing Strategist, Digital Marketer, Brand Strategist, +1

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As the founder and CEO of Glam Up Kids, a second-hand e-commerce brand that has generated over 7 million Swedish crowns in total revenue, I have over six years of experience building and scaling a business from the ground up. I’ve led the company through all stages of development, from product sourcing and logistics to branding, marketing strategy, and customer retention. Through hands-on leadership and continuous process optimization, I’ve built efficient workflows that enable high-volume product turnover with minimal resources. One of my key achievements is growing our Instagram account from zero to over 36,000 engaged followers, which has become our primary driver of traffic and sales. I’ve executed impactful content strategies, influencer partnerships, and paid campaigns across Meta, Google, and TikTok, consistently delivering measurable results. Fluent in English, Swedish, and Portuguese, I bring a strong entrepreneurial mindset, analytical thinking, and a proven track record in business development, digital growth, and operational efficiency.…As the founder and CEO of Glam Up Kids, a second-hand e-commerce brand that has generated over 7 million Swedish crowns in total revenue, I have over six years of experience building and scaling a business from the ground up. I’ve led the company through all stages of development, from product sourcing and logistics to branding, marketing strategy, and customer retention. Through hands-on leadership and continuous process optimization, I’ve built efficient workflows that enable high-volume product turnover with minimal resources. One of my key achievements is growing our Instagram account from zero to over 36,000 engaged followers, which has become our primary driver of traffic and sales. I’ve executed impactful content strategies, influencer partnerships, and paid campaigns across Meta, Google, and TikTok, consistently delivering measurable results. Fluent in English, Swedish, and Portuguese, I bring a strong entrepreneurial mindset, analytical thinking, and a proven track record in business development, digital growth, and operational efficiency.

Available to hire

As the founder and CEO of Glam Up Kids, a second-hand e-commerce brand that has generated over 7 million Swedish crowns in total revenue, I have over six years of experience building and scaling a business from the ground up. I’ve led the company through all stages of development, from product sourcing and logistics to branding, marketing strategy, and customer retention. Through hands-on leadership and continuous process optimization, I’ve built efficient workflows that enable high-volume product turnover with minimal resources.
One of my key achievements is growing our Instagram account from zero to over 36,000 engaged followers, which has become our primary driver of traffic and sales. I’ve executed impactful content strategies, influencer partnerships, and paid campaigns across Meta, Google, and TikTok, consistently delivering measurable results. Fluent in English, Swedish, and Portuguese, I bring a strong entrepreneurial mindset, analytical thinking, and a proven track record in business development, digital growth, and operational efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Swedish

Fluent

Portuguese

Fluent

Work Experience

Digital Marketing and Business Development Consultant at LinkLeads Consulting Services

January 1, 2023 - Present

Founder of LinkLeads providing tailored consulting services in digital marketing and business development to small and growing brands. Responsibilities include creating and implementing effective marketing strategies across platforms such as Meta, Google, TikTok, and email. Services offered include SEO audits, ad campaign management, content planning, and data-driven performance analysis to enhance visibility, engagement, and conversion. Advises businesses on growth opportunities, customer retention, streamlining processes, brand positioning, customer journey mapping, workflow optimization, and strategic partnerships. Works closely with clients providing hands-on support, known for responsiveness and results-oriented approach.

Founder and CEO at Glam Up Kids AB

July 1, 2018 - Present

Lead operations for a second-hand e-commerce company focusing on sustainability, circular business models, and scalable growth. Optimizes internal workflows for maximum efficiency, enabling high product turnover with minimal resources. Manages logistics, inventory flow, product photography, quality control, and customer service to ensure seamless end-to-end operations. Strategically plans and executes full-funnel digital marketing strategies applying SEO best practices, managing high-performing ad campaigns via Google Ads, TikTok for Business, and Meta Business Suite, as well as running targeted email marketing initiatives. Maintains professional communication with external companies and potential partners to explore collaborations, joint campaigns, and growth opportunities. Demonstrated ability to scale niche e-commerce business reaching profitability and consistent monthly sales growth, with total revenues exceeding 7 million SEK.