I am a driven Marketing Manager with a strong background in digital marketing, UX optimization, and data analytics. My experience spans rebranding efforts, multi-channel content management, event marketing, and business development coordination. Alongside my professional work, I have engaged in academic research and teaching, developing digital marketing courses and simulations that balance theory and practical application. Fluent in Spanish and English, with intermediate German skills, I am passionate about applying analytical thinking and problem solving to optimize marketing campaigns that drive brand awareness and growth. I continuously adapt to new challenges with strong communication and collaboration skills, while staying current with marketing and digital tools.…

Daniela Garcia Serje

I am a driven Marketing Manager with a strong background in digital marketing, UX optimization, and data analytics. My experience spans rebranding efforts, multi-channel content management, event marketing, and business development coordination. Alongside my professional work, I have engaged in academic research and teaching, developing digital marketing courses and simulations that balance theory and practical application. Fluent in Spanish and English, with intermediate German skills, I am passionate about applying analytical thinking and problem solving to optimize marketing campaigns that drive brand awareness and growth. I continuously adapt to new challenges with strong communication and collaboration skills, while staying current with marketing and digital tools.…

Available to hire

I am a driven Marketing Manager with a strong background in digital marketing, UX optimization, and data analytics. My experience spans rebranding efforts, multi-channel content management, event marketing, and business development coordination. Alongside my professional work, I have engaged in academic research and teaching, developing digital marketing courses and simulations that balance theory and practical application.

Fluent in Spanish and English, with intermediate German skills, I am passionate about applying analytical thinking and problem solving to optimize marketing campaigns that drive brand awareness and growth. I continuously adapt to new challenges with strong communication and collaboration skills, while staying current with marketing and digital tools.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Fluent
German
Intermediate

Work Experience

Junior Business Developer at View AR
June 1, 2024 - August 22, 2025
Created targeted email campaigns and lead-generation strategies resulting in a 20% increase in conversion. Conducted market analysis and collaborated cross-functionally to align marketing and sales growth goals.
Marketing Manager at View AR
June 1, 2024 - Present
Lead rebranding and website optimization efforts to improve SEO, user experience, and conversion rates. Managed multi-channel content via website, LinkedIn, and Mailchimp including blogs, visuals, and videos to drive brand awareness and lead generation. Coordinated event marketing and created high-impact sales materials in collaboration with design and business development teams. Tracked analytics to optimize campaigns and content ensuring KPI growth and revenue impact.
Research and Teaching Assistant at WU Vienna University of Economics and Business
September 1, 2023 - August 22, 2025
Developed course content and simulations in Digital Marketing and Social Media Campaigns. Conducted academic research and organized qualitative and quantitative data collection for digital marketing projects.
Social Media Manager at Narcobollo Restaurant
July 1, 2021 - August 22, 2025
Launched and managed Instagram account, growing the following to over 5,000 through strategic content and community engagement.
Category Management Intern at Coca-Cola FEMSA
June 1, 2021 - August 22, 2025
Analyzed KPIs and built automated Power BI dashboards supporting strategic brand decisions. Generated performance insights using Nielsen and dunnhumby data to identify opportunities and improvement areas for brand managers. Presented actionable findings to marketing and channel teams informing execution plans.

Education

Master of Science in Marketing at WU Vienna University of Economics and Business
January 11, 2030 - September 1, 2023
Bachelor's Degree in Business Administration at Universidad de los Andes
January 11, 2030 - August 22, 2025

Qualifications

Stukent Mimic Pro (Digital Marketing)
January 11, 2030 - August 22, 2025
Power BI (Academia Wacos)
January 11, 2030 - August 22, 2025

Industry Experience

Education, Retail, Consumer Goods, Travel & Hospitality, Professional Services