I am an experienced Social Media and Community Manager specialized in luxury, lifestyle, and large-scale events. I excel in growing audiences, leading content strategy, and engaging online communities across multi-platform campaigns. Skilled at creating impactful data-driven storytelling and live event coverage, I thrive on driving strong audience engagement. Throughout my career, I have managed global luxury brand campaigns for Armani Beauty, Carolina Herrera, L'Oréal, and Maison Margiela, founded and developed a digital-first jewelry brand community to over 20k followers, and led editorial strategy as Weekend Editor-In-Chief for Officielles.fr. I am fluent in Arabic, English, and French and enjoy creating content that resonates with audiences while consistently delivering measurable growth.

Hasnaa Aah

I am an experienced Social Media and Community Manager specialized in luxury, lifestyle, and large-scale events. I excel in growing audiences, leading content strategy, and engaging online communities across multi-platform campaigns. Skilled at creating impactful data-driven storytelling and live event coverage, I thrive on driving strong audience engagement. Throughout my career, I have managed global luxury brand campaigns for Armani Beauty, Carolina Herrera, L'Oréal, and Maison Margiela, founded and developed a digital-first jewelry brand community to over 20k followers, and led editorial strategy as Weekend Editor-In-Chief for Officielles.fr. I am fluent in Arabic, English, and French and enjoy creating content that resonates with audiences while consistently delivering measurable growth.

Available to hire

I am an experienced Social Media and Community Manager specialized in luxury, lifestyle, and large-scale events. I excel in growing audiences, leading content strategy, and engaging online communities across multi-platform campaigns. Skilled at creating impactful data-driven storytelling and live event coverage, I thrive on driving strong audience engagement.

Throughout my career, I have managed global luxury brand campaigns for Armani Beauty, Carolina Herrera, L’Oréal, and Maison Margiela, founded and developed a digital-first jewelry brand community to over 20k followers, and led editorial strategy as Weekend Editor-In-Chief for Officielles.fr. I am fluent in Arabic, English, and French and enjoy creating content that resonates with audiences while consistently delivering measurable growth.

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Language

Arabic
Fluent
English
Fluent
French
Fluent

Work Experience

Social Media Manager / Business Owner at Uzik - Paris
July 1, 2024 - August 22, 2025
Managed social media accounts for luxury clients including Armani Beauty, Carolina Herrera, L’Oréal, and Maison Margiela. Created and published daily content, tracked metrics, and optimized ad campaigns on Meta and TikTok platforms. Partnered with influencers and creative teams to deliver high-performing campaigns. Managed Instagram and TikTok accounts for independent jewelry brand, producing all content including reels, photos, and copy, while running ad campaigns that boosted reach and sales.
Social Media & Content Specialist at Halunja - Gold Jewelry Brand
June 30, 2024 - August 22, 2025
Supported flagship shoots for brands like L’Oréal and Margiela. Designed collections and oversaw product development to align with brand positioning. Managed social media content creation and engagement to strengthen brand presence in luxury markets.
Community & Social Media Manager at Marmeladz France
July 1, 2025 - August 22, 2025
Managed and created daily content for Gossip Room's social media accounts (Facebook, Instagram, X, YouTube), driving consistent engagement across platforms. Oversaw editorial strategy as Weekend Editor-in-Chief for Officielles.fr, ensuring timely publication and brand voice alignment. Coordinated content calendars, optimized posts for performance, and maintained strong community engagement.
Social Media Manager at Uzik - Paris
July 1, 2024 - August 27, 2025
Managed multi-platform social campaigns (Meta, TikTok, Instagram, YouTube) for global luxury brands including Armani Beauty, Carolina Herrera, L’Oréal, and Maison Margiela. Produced event-driven activations and campaign content supporting flagship launches and live events. Delivered measurable results such as a +25% engagement uplift on Armani Beauty's platforms and managed over 8 global campaigns for Carolina Herrera. Partnered with influencers and vendors to amplify reach and engagement during brand experiences and live events.
Business Owner at Halunja - Gold Jewelry Brand
January 1, 2024 - August 27, 2025
Founded and managed a digital-first jewelry brand, building Instagram and TikTok communities from zero to over 20K followers in three years. Created all brand content including reels, product launches, and lifestyle shoots with an average engagement rate of 8%, surpassing industry benchmarks. Launched Meta and TikTok ad campaigns focused on ROI targeting, driving 50% YoY sales increase and consistent online growth. Oversaw seasonal campaigns and product launch activations boosting reach by +40% during key sales periods.
Community & Social Media Manager at Marmeladz France
September 1, 2024 - Present
Managed and created daily content for Gossip Room’s social media accounts (@gossiproomoff) on Facebook, Instagram, X, and YouTube, engaging an audience of over 5 million followers. Led editorial strategy as Weekend Editor-In-Chief for Officielles.fr, ensuring timely and trend-driven publications aligned with brand voice and audience expectations. Planned and optimized content calendars across brands, boosting average engagement by +25% and strengthening community interaction.

Education

Master of Fashion & Luxury Management at ESCA School of Management
January 1, 2021 - December 31, 2022
Master of International Business at ESCA School of Management
January 1, 2019 - December 31, 2021
BA in Luxury Communication & Strategies at EFAP School of Management
January 1, 2022 - December 31, 2023
Master of Fashion & Luxury Management at LUM School of Management - Milan
January 1, 2021 - January 1, 2022
Master of International Business at ESCA School of Management Casablanca
January 1, 2019 - January 1, 2021
MBA in Luxury Communication & Strategies at EFAP School of Management - Paris
January 1, 2022 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Travel & Hospitality, Other