I am an experienced Social Media and Community Manager specialized in luxury, lifestyle, and large-scale events. I excel in growing audiences, leading content strategy, and engaging online communities across multi-platform campaigns. Skilled at creating impactful data-driven storytelling and live event coverage, I thrive on driving strong audience engagement.
Throughout my career, I have managed global luxury brand campaigns for Armani Beauty, Carolina Herrera, L’Oréal, and Maison Margiela, founded and developed a digital-first jewelry brand community to over 20k followers, and led editorial strategy as Weekend Editor-In-Chief for Officielles.fr. I am fluent in Arabic, English, and French and enjoy creating content that resonates with audiences while consistently delivering measurable growth.
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