I’m a results-driven sports marketing and digital media professional with extensive experience collaborating with global sports media brands and top football clubs. I’ve led marketing, content, and social media initiatives, optimized content with SEO and analytics, and built fan engagement campaigns across multiple platforms. I thrive under pressure, enjoy problem-solving, and am passionate about leveraging data to guide creative decisions. I’m currently completing my MSc in Sport Marketing at Loughborough University London and am seeking full-time roles in the industry starting September. I bring a calm, solution-focused mindset, a track record of growing audiences and delivering compelling content, and a strong grounding in brand storytelling, PR, and digital strategy.

Apratim Banerjee

I’m a results-driven sports marketing and digital media professional with extensive experience collaborating with global sports media brands and top football clubs. I’ve led marketing, content, and social media initiatives, optimized content with SEO and analytics, and built fan engagement campaigns across multiple platforms. I thrive under pressure, enjoy problem-solving, and am passionate about leveraging data to guide creative decisions. I’m currently completing my MSc in Sport Marketing at Loughborough University London and am seeking full-time roles in the industry starting September. I bring a calm, solution-focused mindset, a track record of growing audiences and delivering compelling content, and a strong grounding in brand storytelling, PR, and digital strategy.

Available to hire

I’m a results-driven sports marketing and digital media professional with extensive experience collaborating with global sports media brands and top football clubs. I’ve led marketing, content, and social media initiatives, optimized content with SEO and analytics, and built fan engagement campaigns across multiple platforms. I thrive under pressure, enjoy problem-solving, and am passionate about leveraging data to guide creative decisions.

I’m currently completing my MSc in Sport Marketing at Loughborough University London and am seeking full-time roles in the industry starting September. I bring a calm, solution-focused mindset, a track record of growing audiences and delivering compelling content, and a strong grounding in brand storytelling, PR, and digital strategy.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Brand Ambassador (Part-time) at Chelsea Football Club
August 1, 2025 - Present
Worked part-time as a brand ambassador assisting with digital ticketing, safeguarding, troubleshooting, fan support, and communication between the club and its fans on match days.
Match Day Supporter Liaison Officer (Part-time) at West Ham United
August 1, 2025 - Present
Part-time role as a match day Supporter Liaison Officer responsible for effectively communicating the club’s messages to fans, ensuring positive engagement.
News Writer and Content Marketer (Part-time) at Sports Illustrated (ONSIC)
October 1, 2024 - Present
Covered football and boxing, conducted interviews with notable athletes, and strategized content selection using Google Analytics and SEO techniques to optimize page views and engagement.
News Writer (Part-time) at The Sporting News
June 30, 2025 - August 22, 2025
Covered NBA news on a part-time basis, developing timely and insightful sports content.
Senior Social Media Executive / Content Analyst at Sportskeeda
August 31, 2024 - August 22, 2025
Led social media teams, growing pages from scratch to over 100K followers and managing accounts with over 3 million followers. Specialized in multimedia content on platforms such as TikTok and YouTube, and applied advanced SEO techniques for content optimization, resulting in 35 million reads.
Senior News Writer at Essentially Sports
October 31, 2021 - August 22, 2025
Covered combat sports and Olympic sports, gaining foundational knowledge in SEO and Google Analytics during tenure.
Brand Ambassador at Chelsea Football Club
August 1, 2025 - Present
Part-time Brand Ambassador with duties including digital ticketing support, safeguarding, troubleshooting, fan support, and more on match days; primary liaison between the club and its fans to communicate brand messages and experiences.
Match Day Supporter Liaison Officer at West Ham United
August 1, 2025 - Present
Part-time Match Day SLO, responsible for conveying the club’s messages to fans and coordinating supporter communications on match days to ensure a positive experience.
News Writer and Content Marketer at Sports Illustrated
October 1, 2024 - Present
Part-time role covering football and boxing; involved in news writing, content marketing, SEO, content selection, and analytics-driven optimization; conducted notable interviews and contributed to multi-channel content strategy.
Senior News Writer at Essentially Sports
November 1, 2020 - October 31, 2021
Covers combat sports and Olympic sports; responsibilities included news writing and ongoing SEO/analytics learning to inform content strategy.
Senior Social Media Executive/Content Analyst at Sportskeeda
October 1, 2021 - August 31, 2024
Built and managed social media presence from scratch to over 100k followers; managed pages with over 3 million followers; produced multimedia content for TikTok and YouTube; covered football leagues (EPL, La Liga, Serie A, Bundesliga, etc.) and other sports; implemented SEO-driven content strategies and analytics.
News Writer and Content Marketer at Sports Illustrated (ON SIC covering Football and Boxing)
October 1, 2024 - Present
Part-time role focusing on news writing and content marketing for football and boxing content; responsible for content creation, SEO, and social media amplification.
Matchday Supporter Liaison Officer at West Ham United
August 1, 2025 - Present
Part-time match-day SLO delivering the club’s message to fans and ensuring smooth fan experience on game days.
Senior Social Media Executive / Content Analyst at Sportskeeda
October 1, 2021 - August 31, 2024
Built and managed social media teams, created content ideas, executed campaigns, increased engagement, grew followers across platforms, and produced multimedia content (TikTok, YouTube).

Education

MSc Sport Marketing at Loughborough University London
January 11, 2030 - August 22, 2025
MSc in Sport Marketing at Loughborough University London
January 11, 2030 - December 2, 2025
MSc Sport Marketing at Loughborough University London
January 11, 2030 - December 26, 2025

Qualifications

ACT Safeguarding Accreditation
January 11, 2030 - August 22, 2025
Safeguarding (ACT accredited)
January 11, 2030 - December 26, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more