I am Mimi Lisa Marie, a Creative Strategist based in Frankfurt am Main, Germany. With a passion for brand strategy, creative direction, and project management, I help businesses develop authentic brand identities and data-driven marketing strategies. My expertise spans brand philosophy, social media strategy, and creative consulting, enabling me to craft compelling narratives that resonate with diverse audiences. My professional journey includes hands-on experience in media creation, marketing operations, and real estate concepts, alongside academic achievements such as graduating cum laude with a BA in Creative Business. I am continuously expanding my skill set, recently conducting a successful personal brand experiment on TikTok and completing 200-hour yoga teacher training to further my abilities in mindful communication and leadership.

Mimi Lisa Marie Schulze-Oechtering

I am Mimi Lisa Marie, a Creative Strategist based in Frankfurt am Main, Germany. With a passion for brand strategy, creative direction, and project management, I help businesses develop authentic brand identities and data-driven marketing strategies. My expertise spans brand philosophy, social media strategy, and creative consulting, enabling me to craft compelling narratives that resonate with diverse audiences. My professional journey includes hands-on experience in media creation, marketing operations, and real estate concepts, alongside academic achievements such as graduating cum laude with a BA in Creative Business. I am continuously expanding my skill set, recently conducting a successful personal brand experiment on TikTok and completing 200-hour yoga teacher training to further my abilities in mindful communication and leadership.

Available to hire

I am Mimi Lisa Marie, a Creative Strategist based in Frankfurt am Main, Germany. With a passion for brand strategy, creative direction, and project management, I help businesses develop authentic brand identities and data-driven marketing strategies. My expertise spans brand philosophy, social media strategy, and creative consulting, enabling me to craft compelling narratives that resonate with diverse audiences.

My professional journey includes hands-on experience in media creation, marketing operations, and real estate concepts, alongside academic achievements such as graduating cum laude with a BA in Creative Business. I am continuously expanding my skill set, recently conducting a successful personal brand experiment on TikTok and completing 200-hour yoga teacher training to further my abilities in mindful communication and leadership.

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Language

German
Fluent
English
Advanced
French
Beginner
Dutch
Beginner

Work Experience

Creative Strategist at Self-Employment
January 1, 2024 - Present
Providing strategic brand services including brand, competitor, and market analysis using frameworks such as SWOT, PESTLE and Porter’s Five Forces. Development of brand philosophy, storytelling, tone of voice, and social media strategy. Delivering creative direction, concept development, trend research, and project management. Conducting personal branding workshops and creating real estate marketing concepts and materials.
Intern - Media Creation & Social Brand Building at Visual Statements®, Freiburg im Breisgau, Germany
December 31, 2021 - August 22, 2025
Created client content strategies, viral content concepts called “Chameleon Ads,” conducted trend and insight research, and executed data-driven content creation. Managed social brand building with target group analysis, content planning, story and reel creation, community management, and KPI reporting utilizing Facebook Creator Studio and performance optimization.
Working Student - Marketing & Operations at GW Property Management GmbH, Frankfurt am Main, Germany
August 31, 2019 - August 22, 2025
Handled administration tasks, maintained Excel databases especially rental indexation, created brand materials like business cards and posters, researched and developed exposés for high-value properties, and communicated with municipalities and authorities concerning permits and legal matters.
Intern - Marketing & Operations at GW Property Management GmbH, Frankfurt am Main, Germany
March 31, 2017 - August 22, 2025
Supported marketing and operations activities as an intern, contributing to day-to-day tasks within the company.
Intern - Administrative Support at DUAL Speciality M&A GmbH, Frankfurt am Main, Germany
December 31, 2016 - August 22, 2025
Provided administrative support for M&A transactions and due diligence processes, managed Excel databases, and tracked projects.

Education

BA Creative Business, cum laude at University of Applied Sciences Utrecht, The Netherlands
January 1, 2019 - January 1, 2023
Erasmus Exchange Semester, Field of Psychology at Vilnius University, Lithuania
January 1, 2022 - June 30, 2022
Abitur at Ernst-Reuter-Schule I, Frankfurt am Main
January 1, 2016 - January 1, 2016

Qualifications

GRE (Graduate Record Examination)
December 1, 2022 - August 22, 2025
200-Hour Yoga Teacher Training
January 1, 2024 - August 22, 2025
Certificate: Growth Hacking with Digital Marketing (v.7)
January 1, 2022 - August 22, 2025
English Language Course (C1 Certificate)
January 1, 2016 - August 22, 2025

Industry Experience

Media & Entertainment, Real Estate & Construction, Education, Non-Profit Organization, Professional Services