Results-driven eCommerce & Digital Marketing Specialist with over 4 years of hands-on experience in managing and growing online retail platforms, complemented by a strong background in QA and software support. Proven expertise in eCommerce operations, digital campaign execution, and automation using tools such as Shopify, WordPress, Klaviyo, Mailchimp, Meta Ads, and Google Ads. Skilled in performance tracking, A/B testing, marketplace sales, and UX improvements. Holds a Master's degree in Business Informatics with a solid technical foundation in web technologies and analytics.…

Nimesha Hansadi Wijewardana

Results-driven eCommerce & Digital Marketing Specialist with over 4 years of hands-on experience in managing and growing online retail platforms, complemented by a strong background in QA and software support. Proven expertise in eCommerce operations, digital campaign execution, and automation using tools such as Shopify, WordPress, Klaviyo, Mailchimp, Meta Ads, and Google Ads. Skilled in performance tracking, A/B testing, marketplace sales, and UX improvements. Holds a Master's degree in Business Informatics with a solid technical foundation in web technologies and analytics.…

Available to hire

Results-driven eCommerce & Digital Marketing Specialist with over 4 years of
hands-on experience in managing and growing online retail platforms,
complemented by a strong background in QA and software support. Proven
expertise in eCommerce operations, digital campaign execution, and automation
using tools such as Shopify, WordPress, Klaviyo, Mailchimp, Meta Ads, and
Google Ads. Skilled in performance tracking, A/B testing, marketplace sales, and
UX improvements. Holds a Master’s degree in Business Informatics with a solid
technical foundation in web technologies and analytics.

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Skills

Experience Level

Language

English
Fluent

Work Experience

E-commerce Web Developer & Digital Marketing Specialist at Action Outdoors Kiwi
July 1, 2024 - Present
Developed and managed a Shopify website including backend operations such as SKU management and landing page development. Designed and executed high-engagement email campaigns using Klaviyo and Mailchimp. Coordinated product launches, managed inventory, and implemented promotional content. Launched and managed performance campaigns on Meta Ads and Google Ads. Executed full-funnel digital marketing campaigns through Google Ads, Meta Ads, and organic social. Used Adobe tools (Photoshop, Illustrator, Canva) for promotional visuals and landing pages. Managed SEO-optimized content and streamlined checkout flows. Experienced in digital asset management, agencies coordination, and cross-functional brand tasks. Strong communication and project ownership in remote-first teams.
Software Developer at LUX Solar, New Zealand
October 31, 2024 - August 22, 2025
Developed and maintained a Shopify website, including automation scripts using Python. Developed and integrated APIs, implemented Zoho and Shopify integration and automation. Built high-converting landing pages, optimized product listings, and improved checkout UX.
Research Assistant (Web Developer) at Auckland University of Technology (AUT), New Zealand
June 30, 2024 - August 22, 2025
Designed and developed a WordPress website with interface and content design using Adobe Photoshop and Illustrator.
Senior Software Quality Assurance Engineer
December 31, 2023 - August 22, 2025
Performed manual functional and non-functional testing, API test automation using Pytest and Postman. Created automation tests with Cypress, Selenium, and Python. Skilled in regression, performance, and integration testing. Experienced with ERP integration testing and Outsystems platforms. Managed releases and performed code merges and deployments using Python SDK and CLI. Worked in Agile and Scrum frameworks, completed usability testing on Windows, Android, and iOS. Built automated test scripts to handle repetitive testing tasks, using GitHub and GitLab for version control. Documented testing procedures for developers and future testing use.
Research Assistant (Web Developer) at University of Otago, New Zealand
June 30, 2024 - August 22, 2025
Designed and developed a website using Squarespace. Coded websites using HTML, CSS, JavaScript, and jQuery. Planned website development converting mockups into usable web presence with HTML, JavaScript, AJAX, and JSON coding.
E-commerce Web Developer & Digital Marketing Specialist at Action Outdoors Ltd
July 1, 2024 - November 15, 2025
Developed and managed the Shopify website (https://actionoutdoors.kiwi/). Designed and executed high‑engagement Klaviyo and Mailchimp email campaigns. Managed backend Shopify operations including SKU management and landing page development; oversaw product launches and promotional content. Conducted technical SEO audits and performance tracking using Google Search Console, Google Analytics, Screaming Frog, and SEMrush to identify issues and optimize site performance. Launched and managed full‑funnel digital marketing campaigns via Google Ads, Meta Ads, and organic social; strong GA/ROAS tracking and analytics. Proficient in image editing with Photoshop/Illustrator; designed landing pages and visuals with Canva and Adobe tools. Optimized product listings and SEO content (titles, body, meta descriptions); streamlined checkout flows. Monitored SEO and campaign performance across multiple projects and collaborated with developers and marketing teams to implement optimizations.
Research Assistant (Web Developer) at University of Otago
June 1, 2024 - June 1, 2024
Designed and developed a Squarespace website; coded websites using HTML, CSS, JavaScript, and jQuery. Planned website development and translated mockups into a usable web presence. Project included creating a live site at https://www.peoplescitizensnature.co.nz/; contributed to frontend development and content integration.

Education

Master of Business Informatics at ICL Business School, Auckland
January 1, 2024 - April 1, 2025
Master of Information Technology at ICL Business School, Auckland
January 1, 2024 - April 1, 2025
Bachelor of Science at University of Colombo School of Computing, Sri Lanka
January 1, 2014 - April 1, 2016
Bachelor of Science at University of Kelaniya, Sri Lanka
January 1, 2008 - April 1, 2013
Master of Information Technology - Multimedia at ICL Business School, Auckland, New Zealand
January 1, 2024 - April 1, 2025
Bachelor of Science at University of Kelaniya, Sri Lanka
January 1, 2008 - April 1, 2013
at University of Colombo School of Computing, Sri Lanka
January 1, 2014 - April 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Education, Professional Services, Media & Entertainment

Skills

Experience Level