Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Senior Visual Designer with over 12 years of experience creating high-performing digital assets and marketing campaigns that drive results. I specialize in A/B testing, conversion optimization, and leveraging data-driven insights to improve brand visibility and increase user engagement. I utilize AI tools like ChatGPT and DALL-E to streamline content creation and brainstorming processes for optimized performance. Skilled in Adobe Creative Suite, Figma, video editing, and motion graphics, I have a proven track record of leading design projects, creating engaging social media content, and developing scalable design systems that strengthen brand identity and enhance team productivity.…I am a Senior Visual Designer with over 12 years of experience creating high-performing digital assets and marketing campaigns that drive results. I specialize in A/B testing, conversion optimization, and leveraging data-driven insights to improve brand visibility and increase user engagement. I utilize AI tools like ChatGPT and DALL-E to streamline content creation and brainstorming processes for optimized performance. Skilled in Adobe Creative Suite, Figma, video editing, and motion graphics, I have a proven track record of leading design projects, creating engaging social media content, and developing scalable design systems that strengthen brand identity and enhance team productivity.

Nicole Del Gallo

Art Director, Motion Graphic Designer, Graphic Designer, +1





I am a Senior Visual Designer with over 12 years of experience creating high-performing digital assets and marketing campaigns that drive results. I specialize in A/B testing, conversion optimization, and leveraging data-driven insights to improve brand visibility and increase user engagement. I utilize AI tools like ChatGPT and DALL-E to streamline content creation and brainstorming processes for optimized performance. Skilled in Adobe Creative Suite, Figma, video editing, and motion graphics, I have a proven track record of leading design projects, creating engaging social media content, and developing scalable design systems that strengthen brand identity and enhance team productivity.…I am a Senior Visual Designer with over 12 years of experience creating high-performing digital assets and marketing campaigns that drive results. I specialize in A/B testing, conversion optimization, and leveraging data-driven insights to improve brand visibility and increase user engagement. I utilize AI tools like ChatGPT and DALL-E to streamline content creation and brainstorming processes for optimized performance. Skilled in Adobe Creative Suite, Figma, video editing, and motion graphics, I have a proven track record of leading design projects, creating engaging social media content, and developing scalable design systems that strengthen brand identity and enhance team productivity.

Available to hire

I am a Senior Visual Designer with over 12 years of experience creating high-performing digital assets and marketing campaigns that drive results. I specialize in A/B testing, conversion optimization, and leveraging data-driven insights to improve brand visibility and increase user engagement. I utilize AI tools like ChatGPT and DALL-E to streamline content creation and brainstorming processes for optimized performance. Skilled in Adobe Creative Suite, Figma, video editing, and motion graphics, I have a proven track record of leading design projects, creating engaging social media content, and developing scalable design systems that strengthen brand identity and enhance team productivity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Lead Designer at Match Group, West Hollywood, California

November 1, 2024 - August 22, 2025

Led design and execution of marketing ads, social media, print, and promotional materials for 13+ brands, increasing conversion by 65%. Spearheaded targeted marketing campaigns across digital platforms for Yuzu, achieving over 150,000 downloads and 50,000 monthly active users. Developed brand guidelines, design systems, and scalable templates, strengthening brand visual identity and boosting team productivity by 20%. Collaborated cross-functionally with Brand Directors, Marketing Directors, and Product teams to ensure aligned digital experiences that met marketing goals. Optimized ads through A/B testing, achieving a 50% increase in conversion rates within 3 months using data-driven insights. Pioneered development of 360-degree campaigns for Match, producing digital and print assets that enhanced brand visibility and boosted registrations by 40%. Executed promotional reels utilizing motion graphics, video editing, and sound design, resulting in new brand partnerships and collaborations

Art Director at Freelance

November 1, 2024 - Present

Created and executed design solutions, digital assets, marketing campaigns, and social media content that increased performance, enhanced brand recognition, and drove growth.

Senior Visual Designer at Match Group

March 1, 2021 - August 22, 2025

Orchestrated rebranding initiatives for Match that drove a 30% surge in new user acquisitions and elevated the brand into a premium option. Leveraged strategic thinking and industry trends to craft over 60 static and video posts for Match's Instagram. Directed designers in production of 16 video demos for the Match app, resulting in a 44% increase in views and improved user experience. Produced long and short form videos across channels for Match, achieving 40 million views within 3 months. Directed the design team in executing brand standards across marketing campaigns, social media content, print, product promotions, and landing pages.

Visual Interactive Designer at Match Group

March 1, 2020 - August 22, 2025

Managed and designed digital assets including social media ads, landing pages, and email campaigns for 10+ brands, resulting in increased conversion rates and ROI. Achieved a 65% spike in registrations by developing Match ads for a Snapchat series, Hungry Hearts. Championed creative development for interactive Snapchat lenses across 5 brands, elevating shares and brand awareness.

Senior Interactive Designer, Digital Acquisition at Guthy-Renker LLC, Santa Monica, California

April 1, 2016 - August 22, 2025

Executed websites, mobile sites, landing pages, email campaigns, social media content, and banners for 10+ brands, generating over $1.4 billion in annual revenue. Conceptualized and executed an interactive skincare quiz for Proactiv, achieving a 60% conversion rate and earning CEO recognition for driving sales. Art directed an in-house commercial shoot, producing digital ad video assets that resulted in a 30% purchaser rate among viewers. Mentored and led designers in brainstorming sessions for creation of campaigns and digital assets for 10+ brands. Optimized UX/UI for Proactiv landing pages, resulting in a 30% increase in sales.

Digital Designer, International at Guthy-Renker LLC, Santa Monica, California

November 1, 2014 - August 22, 2025

Created and managed digital and print assets for 10+ brands, including Proactiv, Meaningful Beauty, and WEN across 6 international markets, driving increased performance and brand awareness. Redesigned shopping cart pages, resulting in a 45% lift in conversion; successfully launched in Canada and later rolled out to the U.S. market. Managed and art-directed a team of designers in the development of digital assets across all brands, ensuring best practices and quality.