I’m a digital professional who sits at the intersection of CRM, community management, and content. I love understanding what people actually need from a brand, then turning those insights into clear, useful messaging and campaigns across email, social, and other digital channels. Most of my experience has been in cosmetics, music, and entertainment, where I’ve focused on improving engagement, customer satisfaction, and long-term loyalty through a mix of social listening, performance tracking, and genuinely human customer care.
Most recently I worked on Garnier at L’Oréal UK, managing customer interactions through Sprinklr, supporting CRM-led segmentation and campaigns, and moderating a 35,000+ member community (My Garnier Community). I’ve also worked in customer care roles at Deezer and TouchNote, where I handled tickets, webchat, and social queries (in English and Portuguese), collaborated closely with product teams and helped improve the overall customer journey. I’m also a freelance music video producer, which keeps my storytelling sharp and brings a creative edge to how I think about audiences and content.
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