Available to hire
I am a Senior Product Designer with extensive experience creating high-impact solutions across various industries including e-commerce, SaaS, fintech, and startups. My work spans from designing user-centric journeys to prototyping and collaborating with cross-functional teams to deliver innovative products that meet user needs and business goals. I specialize in using human-centered design principles, working closely with stakeholders and developers to translate ideas into refined user experiences.
I have successfully delivered projects for notable clients such as Queensland Police, AMP Bank, and major retail brands like Dan Murphy’s and BWS. My strengths include leading discovery workshops, designing both low-fidelity and high-fidelity wireframes and prototypes, and spearheading design system initiatives. I am passionate about accessibility and inclusivity following guidelines like WCAG, aiming to enhance usability and business impact through thoughtful design.
Skills
Work Experience
Senior Product Designer at Bilue (Consultancy)
June 30, 2025 - August 23, 2025Designed Australia’s first Apple CarPlay for Queensland Police, enabling police officers to efficiently respond to incidents, call backups, and manage spike traps to stop vehicles of interest. Developed the Ecommerce Equation portal for coaching clients to track cash flow and identify next actions. Completed Investments & Contributions features for AMP Bank's Retirement Health Check, empowering customers to simulate superannuation and make informed decisions. Responsibilities included user needs discovery workshops, journey mapping, feature prioritization, wireframing, prototyping, developer collaboration, and stakeholder management.
Product Designer at LEAP
September 30, 2024 - August 23, 2025Led design for the Parenting Calendar with AI features to assist lawyers in managing divorce child custody cases across America, UK, and Australia, helping LEAP grow market share in family law software. Responsibilities included interviewing family lawyers to understand client needs, co-designing AI models with developers to fine-tune LLMs for scheduling optimization and conflict detection, creating low- and high-fidelity wireframes, and prototyping for showcases.
Product Designer at Spacetalk (Startup)
February 29, 2024 - August 23, 2025Improved the onboarding experience for the Spacetalk Reach app which increased the number of active accounts by simplifying SIM activation and device pairing. Created a service blueprint covering pre-purchase to device pairing, highlighting pain points and long-term strategic opportunities. Designed smart watch firmware and fitness features for kids to enhance usability and competitiveness. Initiated and developed the design system for apps and smart watch firmware, including UI library and documentation.
Product Designer at Rockend (SaaS Company)
August 31, 2019 - August 23, 2025Collaborated with a small design team supporting multiple product owners to improve user-centric aspects of various real estate apps. Conducted research through interviews and testing to reduce churn and boost agent efficiency. Created high-definition and rapid prototypes for stakeholder demos and user testing. Developed and managed the first design system in Sketch. Launched two web apps, ‘Property Tree’ and ‘Strata Master’, increasing business sales.
Product Designer at EndeavourX (Dan Murphys, BWS, Jimmy Brings)
August 31, 2023 - August 23, 2025Launched Dan Murphys Drive Thru app, Australia’s first alcohol drive thru, winning 'Innovation of the Year' and creating a new market segment. Released 'Ask Uncle Dan' native app enhancing store staff’s recommendation capability and speed, and developed 'Findawine', a wine recommendation web app with access across stores nationwide. Led design initiatives prioritizing impact vs. effort, gathering insights via surveys and user journeys, collaborating with developers, and managing multiple stakeholders. Designed delivery driver app for Jimmy Brings, BWS Drive Thru with number plate recognition, and led cross-brand design system focused on accessibility across brands.
UX Designer at Accenture
April 30, 2022 - August 23, 2025Launched IPART web portal for energy saving schemes linking users to NSW government programs. Conducted SME interviews, synthesized analytics to build journey maps and user flows, and designed high-fidelity wireframes based on qualitative data.
UI Designer / Digital Designer at 99Designs
June 30, 2018 - August 23, 2025Freelance design role focused on creating digital and UI designs for various clients, involving website and mobile app mockups, wireframes, and comps.
Agency Graphic / Digital Designer at Zulu8
August 31, 2017 - August 23, 2025Created print and digital advertisements and assisted with digital assets for animations.
Agency Graphic Designer at Dentsu Inc.
July 31, 2012 - August 23, 2025Handled print and digital design, storyboarding TV commercials, magazine ads for notable clients, and flash banners for marketing campaigns.
Print & Digital / Digital Designer at DJ&A Pty Ltd
February 28, 2015 - August 23, 2025Produced high-fidelity UI mockups, wireframing, sitemapping, and digital marketing materials.
Print Designer at Phoenix Strategic Marketing
January 31, 2014 - August 23, 2025Created print advertisements for major clients like Bupa and Medibank, helped create digital assets for animations, and executed design work until client approval for print.
Product Designer at CoreData
June 30, 2018 - August 23, 2025Handled UX/UI design from wireframes to prototyping for CoreData’s website, incorporating analytics to improve leads and ROI.
Digital Designer at Boost Media Inc.
June 30, 2016 - August 23, 2025Designed website banners, UI for game ads, and packaging design for snacks and beverages as a freelance role.
Senior Product Designer at Bilue (Consultancy)
June 30, 2025 - August 23, 2025Designed the first Apple CarPlay for Queensland Police enabling incident response and vehicle interception. Developed the Ecommerce Equation portal to help coaching clients track cash flow and actions. Delivered Investments & Contributions features for AMP Bank Retirement Health Check to simulate superannuation. Conducted discovery workshops, created journey maps and user flows, and collaborated with stakeholders and developers from ideation to design QA.
Product Designer at LEAP (SaaS Product for Lawyers)
September 30, 2024 - August 23, 2025Designed the Parenting Calendar featuring AI to support lawyers handling child custody cases in the US, UK, and Australia helping LEAP grow market share. Led waterfall teams using human-centered design, conducted family lawyer interviews, and co-designed AI model fine tuning for scheduling optimization. Created wireframes and prototypes for stakeholder showcase.
Product Designer at Spacetalk (Startup)
February 29, 2024 - August 23, 2025Improved onboarding experience for Spacetalk Reach app increasing active account numbers. Created service blueprint from pre-purchase to watch and phone pairing to identify pain points and opportunities. Designed firmware and fitness features for kids’ smartwatch. Initiated the design system building UI libraries and documentation.
Product Designer at Rockend (SaaS Company)
August 31, 2019 - August 23, 2025Worked in a small team supporting multiple product owners to enhance UX and UI of real estate apps. Conducted user research to reduce churn and improve agent efficiency. Created prototypes and managed the first design system in Sketch. Launched Property Tree & Strata Master web apps to boost business sales.
Product Designer at EndeavourX (Dan Murphys, BWS, Jimmy Brings)
August 31, 2023 - August 23, 2025Launched Dan Murphys Drive Thru app winning 'Innovation of the Year' award, creating a new market segment. Delivered apps to improve recommendation capabilities and delivery driver navigation. Led design system initiatives focusing on accessibility for multiple brands. Collaborated with multi-disciplinary teams including legal, marketing, and operations.
UX Designer at Accenture
April 30, 2022 - August 23, 2025Delivered the IPART web portal enabling user interaction with NSW government energy saving programs. Conducted interviews with SMEs, synthesized analytics and user data to build journey maps and user flows. Designed hi-fidelity wireframes based on qualitative data.
UI Designer / Digital Designer (Freelance) at 99Designs
June 30, 2018 - August 23, 2025Created high-fidelity UI mockups for websites and mobile apps. Worked on wireframes, site mapping and comprehensive design compositions.
Agency Graphic / Digital Designer at Zulu8
August 31, 2017 - August 23, 2025Undertook graphic and digital design tasks for agency clients.
Agency Graphic Designer at Dentsu Inc.
July 31, 2012 - August 23, 2025Provided graphic design support including storyboards for TV commercials, magazine ads, and flash banners at a top Indonesian creative agency.
Print & Digital / Digital Designer at DJ&A Pty Ltd
February 28, 2015 - August 23, 2025Designed print and digital advertisements for clients like Bupa, Medibank, and REMONDIS. Supported digital animators with assets and created wireframes and comps.
Print Designer at Phoenix Strategic Marketing
January 31, 2014 - August 23, 2025Produced brochures, flyers, signage, and marketing collateral, incorporating client feedback until print readiness.
Product Designer at CoreData
June 30, 2018 - August 23, 2025Handled UX/UI design from wireframes to prototypes improving website leads and ROI, supported by research validation using analytics.
Digital Designer (Freelance) at Boost Media Inc.
June 30, 2016 - August 23, 2025Created website banners, EDM designs, UI for mobile game ads, and managed website creation collaborating with a programmer.
Education
Qualifications
Industry Experience
Professional Services, Retail, Software & Internet, Consumer Goods, Financial Services, Transportation & Logistics
Skills
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