I am a creative content marketing manager and video producer with expertise in social media strategy, branded content, and digital merchandising. I am skilled in full-cycle video production, analytics-driven storytelling, and campaign execution. I have a proven ability to increase brand visibility, engage audiences, and deliver measurable results. Throughout my career, I have produced branded video, photography, and lifestyle content to strengthen brand identity and drive social engagement. I lead full-cycle video production from concept and scripting to shooting, editing, and sound design using tools like Adobe Premiere Pro, Audition, and CapCut. I collaborate with marketing, product, and retail teams to launch seasonal campaigns and showcase new products, analyze performance metrics to refine creative strategies, and support digital merchandising strategies to drive marketing and sales goals.

Luisa Porras

I am a creative content marketing manager and video producer with expertise in social media strategy, branded content, and digital merchandising. I am skilled in full-cycle video production, analytics-driven storytelling, and campaign execution. I have a proven ability to increase brand visibility, engage audiences, and deliver measurable results. Throughout my career, I have produced branded video, photography, and lifestyle content to strengthen brand identity and drive social engagement. I lead full-cycle video production from concept and scripting to shooting, editing, and sound design using tools like Adobe Premiere Pro, Audition, and CapCut. I collaborate with marketing, product, and retail teams to launch seasonal campaigns and showcase new products, analyze performance metrics to refine creative strategies, and support digital merchandising strategies to drive marketing and sales goals.

Available to hire

I am a creative content marketing manager and video producer with expertise in social media strategy, branded content, and digital merchandising. I am skilled in full-cycle video production, analytics-driven storytelling, and campaign execution. I have a proven ability to increase brand visibility, engage audiences, and deliver measurable results. Throughout my career, I have produced branded video, photography, and lifestyle content to strengthen brand identity and drive social engagement.

I lead full-cycle video production from concept and scripting to shooting, editing, and sound design using tools like Adobe Premiere Pro, Audition, and CapCut. I collaborate with marketing, product, and retail teams to launch seasonal campaigns and showcase new products, analyze performance metrics to refine creative strategies, and support digital merchandising strategies to drive marketing and sales goals.

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Language

English
Advanced
Italian
Advanced
Spanish; Castilian
Fluent

Work Experience

Marketing Manager at Gold Leaf
January 1, 2023 - Present
Lead marketing initiatives focusing on creative content development and full-cycle video production. Produce branded video, photography, and lifestyle content to strengthen brand identity and increase social engagement. Collaborate with cross-functional teams to launch seasonal campaigns and promote new products. Analyze performance metrics to refine strategies and increase audience reach and engagement. Support digital merchandising strategies to drive marketing and sales goals.
Platform Specialist at Gold Leaf
December 24, 2019 - August 25, 2023
Specialized on platform support and digital marketing efforts. Delivered content and support to enhance user experience and platform effectiveness.
Retail Manager at Brandy & Melville
December 2, 2004 - August 29, 2012
Produced branded video, photography, and lifestyle content to strengthen brand identity and social engagement. Led full-cycle video production including concept, scripting, shooting, editing, and sound design using Adobe Premiere Pro, Audition, and CapCut. Edited short- and long-form video content optimized for multiple platforms such as Instagram, TikTok, YouTube, Vimeo, and internal brand use. Applied advanced editing techniques including color correction, motion graphics, sound mixing, and transitions to enhance content quality. Collaborated with marketing, product, and retail teams to launch seasonal campaigns and showcase new products. Analyzed performance metrics to refine creative strategies and increase audience reach and engagement. Supported digital merchandising strategies to meet marketing and sales goals. Managed online presence across Jane, Weedmaps, Leafly, and Dutchie platforms. Coordinated promotions and campaigns with marketing and leadership teams. Developed and main

Education

High School Diploma at Cepero Bonilla, Cuba
January 11, 2030 - August 23, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Consumer Goods, Professional Services