Available to hire
I am a frontend developer with 7+ years of experience building high-performance, user-focused websites for global brands. I specialize in modern frontend development, UX optimization, performance tuning, and integrating marketing technologies.
I excel at leading website revamps, building scalable architectures, improving SEO, and collaborating across marketing, design, and engineering teams to deliver fast, engaging digital experiences that drive growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Chinese
Beginner
English
Fluent
Work Experience
Senior Web WordPress Team Lead at Carpediem
May 1, 2024 - November 20, 2025Lead day-to-day WordPress development and technical decision-making, translating designer visuals into responsive builds, developing reusable components, and overseeing hosting, backups, security, and performance to meet accessibility standards.
Senior Web WordPress Team Lead at Carpediem – Pakistan (Remote)
May 1, 2024 - November 20, 2025Led the web design and maintenance of WordPress sites, ensuring a consistent look and feel aligned with the brand. Worked with marketing leads to design landing pages and campaign microsites, creating wireframes and mockups, then implementing in WordPress. Ensured designs were responsive across devices, addressed cross-browser issues and optimized for speed and usability. Collaborated with developers for smooth hand-off of design assets, and provided feedback in design review sessions.
Senior Web Developer / Team Lead at Carpediem – Pakistan (Remote)
January 1, 2024 - PresentLead the development and optimization of multiple client websites with a focus on UX, performance, and scalability. Redesign and rebuild marketing pages to improve engagement and conversions. Implement tracking (GA4, GTM), manage content workflows, and integrate external APIs. Conduct debugging, troubleshoot complex UI issues, and ensure platform stability. Collaborate closely with marketing and design teams to enhance visual and functional consistency.
Senior WordPress Developer / Web Designer at FBS Digital – London, UK
December 31, 2023 - December 31, 2023Designed and maintained websites for clients, focusing on UI/UX design, responsive layouts and visual aesthetics. Developed reusable design components and worked with marketing teams to align design with campaign strategies. Optimised websites for performance, ensured compatibility across devices and browsers, and collaborated in design reviews with development teams.
WordPress Developer & Web Designer at Colab Los Angeles – USA (Remote)
December 31, 2023 - December 31, 2023Designed website layouts, created user interface elements and styled themes from scratch to support business goals. Created prototypes using Figma and refined based on stakeholder feedback. Developed responsive front-end sections using HTML/CSS, collaborated with back-end developers for final implementation. Participated in team review sessions to ensure design integrity and consistent branding across pages.
Senior WordPress Developer at FBS Digital
December 31, 2023 - August 23, 2025Developed and managed client websites, performed SEO, managed SharePoint workflows, set Facebook campaigns for e-commerce websites, handled DevOps work managing multiple cPanel accounts on GoDaddy and Hostgator, resolved hosting support issues, and provided system-level support to employees.
WordPress Developer at Colab
December 31, 2023 - August 23, 2025Developed and managed websites for US-based clients, handled SEO, removed malware, revamped websites with code filtration to remove viruses, created custom plugins for Contact Form 7 and Elementor Forms, customized and built themes from scratch, and integrated Google Maps API into plugins.
WordPress Developer at Colab Los Angeles
December 1, 2023 - December 1, 2023Built custom WordPress functionality with ACF, custom fields and blocks, created structured layouts aligned with brand guidelines, integrated CRM via API, and delivered GA4-backed performance insights for decision-making.
FrontEnd / WordPress Developer at Colab Los Angeles – USA (Remote)
January 1, 2023 - December 31, 2023Built custom frontend components, landing pages, and UI enhancements. Integrated thirdparty tools, CRMs, analytics, and marketing automation systems. Improved website performance metrics through best-practice optimization. Worked with marketers to create conversion-focused pages.
Senior WordPress Developer at FBS Digital
January 1, 2023 - January 1, 2023Managed end-to-end WordPress builds with scalable architecture, developed advanced ACF configurations and custom modules, ensured accessibility and cross-browser compatibility, and supported hosting, security audits, and API-based features.
Senior WordPress & Shopify Developer / Web Designer at Brandhub – Karachi, PK
December 31, 2021 - December 31, 2021Created eCommerce site layouts and product page designs in Shopify and WordPress, designed UI elements and landing pages. Ensured that designs remained on-brand, mobile-friendly and visually engaging, collaborating with marketing for content/layout briefs.
Helpdesk Support at Karachi American School
December 31, 2021 - August 23, 2025Provided helpdesk support, administered SharePoint, and created workflows in SharePoint.
Senior WordPress Developer & Shopify at Brandhub
December 31, 2021 - August 23, 2025Developed and managed client websites, set Facebook campaigns for e-commerce websites, and managed cPanel accounts of Inter-Server.
Helpdesk & SharePoint Support at Karachi American School
January 1, 2021 - January 1, 2021Supported digital workflow systems, performed technical troubleshooting, and assisted with internal integrations and user support.
Senior WordPress & Shopify Developer at Brandhub
January 1, 2021 - January 1, 2021Developed custom WordPress and Shopify websites with reusable templates, ensured brand-aligned front-end layouts and strong UX foundations, and assisted with campaigns, product structures, and content optimization.
FrontEnd & Web Developer at Brandhub – Karachi, PK
January 1, 2020 - December 31, 2021Built responsive websites and optimized layouts using modern UI practices. Developed conversion-focused product and landing pages. Ensured cross-browser compatibility and WCAG-aligned designs.
Senior Web Developer at FBS Digital – London, UK (Remote)
January 1, 2020 - December 31, 2023Developed and maintained high-traffic websites with a focus on speed and performance. Led UI/UX improvements using datadriven insights. Implemented SEO strategies and optimized Core Web Vitals. Developed custom components and interactive modules.
Senior WordPress Developer at Desenador Agency – Karachi, PK
December 31, 2019 - December 31, 2019Designed websites for small businesses, focusing on clean layouts, user-friendly navigation and brand consistency. Managed hosting, backups and SSL installations, and participated in design review cycles to improve user experience across sites.
Senior WordPress Developer at Desenador
December 31, 2019 - August 23, 2025Developed websites primarily for small businesses including e-commerce, ran campaigns and social media marketing, created WhatsApp Cloud API accounts, managed servers including backups and SSL installations, resolved support issues related to websites and cPanel, and handled DevOps tasks managing cPanels on various hosts.
Senior WordPress Developer at Desenador Agency
January 1, 2019 - January 1, 2019Designed and maintained WordPress sites for SMEs and eCommerce clients, managed hosting, backups, SSL, and security configurations, and built custom integrations and API-based automations.
Web Developer at Desenador Agency – Karachi, PK
January 1, 2017 - December 31, 2019Delivered end-to-end website builds for eCommerce and service brands. Integrated analytics, security tools, and onsite performance enhancements. Implemented interactive UI elements and optimized user flows.
Education
Software Engineering at Aptech Institute of Management (ACCA)
January 11, 2030 - August 23, 2025Software Engineering at Aptech Institute of Management (ACCA)
January 11, 2030 - November 20, 2025Software Engineering at Aptech Institute of Management
January 11, 2030 - November 20, 2025Software Engineering (Diploma) at Aptech Institute of Management
January 11, 2030 - January 3, 2026Higher Secondary Education at PreEngineering
January 11, 2030 - January 3, 2026Secondary Education at Computer Science
January 11, 2030 - January 3, 2026Qualifications
Higher Secondary School
January 11, 2030 - August 23, 2025Secondary School
January 11, 2030 - August 23, 2025PIM Certification (Pakistan Institute of Management)
January 11, 2030 - August 23, 2025Higher Secondary (Pre-Engineering)
January 11, 2030 - November 20, 2025Secondary School (Computer Science)
January 11, 2030 - November 20, 2025ACCA
January 11, 2030 - November 20, 2025Higher Secondary Education – Pre-Engineering
January 11, 2030 - November 20, 2025Secondary Education – Computer Science
January 11, 2030 - November 20, 2025Chinese Language Course (Level 1 & 2)
January 11, 2030 - November 20, 2025Award for C# Software Development Project (Aptech)
January 11, 2030 - January 3, 2026Industry Experience
Software & Internet, Retail, Education, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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