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Digital Marketing and Social Media Specialist with 10+ years of experience across B2B and B2C industries. Experienced in social media growth, paid media optimization, performance reporting, audience insights, community management, and data-driven marketing strategies. Proven ability to translate analytics into actionable business decisions while collaborating with international teams and stakeholders.…Digital Marketing and Social Media Specialist with 10+ years of experience across B2B and B2C industries. Experienced in social media growth, paid media optimization, performance reporting, audience insights, community management, and data-driven marketing strategies. Proven ability to translate analytics into actionable business decisions while collaborating with international teams and stakeholders.

Vanessa Isotton

Social Media Manager, Marketing Analyst, Marketing Strategist, +1

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Digital Marketing and Social Media Specialist with 10+ years of experience across B2B and B2C industries. Experienced in social media growth, paid media optimization, performance reporting, audience insights, community management, and data-driven marketing strategies. Proven ability to translate analytics into actionable business decisions while collaborating with international teams and stakeholders.…Digital Marketing and Social Media Specialist with 10+ years of experience across B2B and B2C industries. Experienced in social media growth, paid media optimization, performance reporting, audience insights, community management, and data-driven marketing strategies. Proven ability to translate analytics into actionable business decisions while collaborating with international teams and stakeholders.

Next availability:

July 31, 2026

Lisbon, Portugal

Digital Marketing and Social Media Specialist with 10+ years of experience across B2B and B2C industries. Experienced in social media growth, paid media optimization, performance reporting, audience insights, community management, and data-driven marketing strategies. Proven ability to translate analytics into actionable business decisions while collaborating with international teams and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Marketing Analyst at Bradesco Bank

July 11, 2011 - April 11, 2023

Supported large-scale social media campaigns and content initiatives across multiple digital channels. Monitored audience engagement, community insights, and social listening data to identify opportunities for content optimization and customer experience improvements.

Marketing Analyst at Murrelek

June 22, 2026 - Present

Paid Media Account Manager at Reddit

December 1, 2025 - Present

Managed and optimized paid social campaigns across multiple industries, focusing on campaign performance, audience targeting, and media planning. ● Analyzed advertising performance metrics including CPA, CPC, CPM, CTR, and ROAS to generate actionable optimization recommendations. ● Partnered with agencies and advertisers to improve campaign effectiveness through data-driven marketing strategies.

Marketing Analyst at Bradesco Bank

July 11, 2011 - April 11, 2023