Digital Marketing Officer at King’s Business School, UAE

Led digital marketing campaigns across Google PPC, Meta Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, and Programmatic Advertising. Developed campaign strategies and collaborated with senior management to align marketing goals with business objectives. Managed website operations including SEO, on-page, off-page, and technical SEO improvements. Executed SEO, PR, and content strategies to enhance online visibility and audience engagement. Implemented email marketing campaigns and automation to improve customer retention and lead nurturing. Managed a marketing budget of 1.5 lakh Dirhams, optimizing ad spend for maximum ROI. Monitored campaign performance using Google Analytics, Google Search Console, and other analytics tools to drive data-driven decisions. Delivered comprehensive monthly reports, insights, and performance evaluations to stakeholders, improving overall marketing effectiveness.

Digital Marketing Specialist at Max Mobility Pvt. Ltd, Kolkata

Developed and executed data-driven digital marketing strategies for B2B and B2C clients. Managed SEO (On-Page, Technical, Off-Page) and paid marketing campaigns across Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Native Ads, and Email Marketing. Handled client communications ensuring campaign objectives aligned with business goals. Monitored and analyzed campaign performance, optimizing strategies for better reach, engagement, and conversions. Ensured alignment of campaign performance with client goals and objectives.

Digital Marketing Team Leader at JC BL Group, Chandigarh

Led digital marketing strategy and execution, driving performance across SEO, paid advertising (PPC), email marketing, and website analytics. Developed and managed B2B & B2C marketing campaigns, optimizing lead generation, customer acquisition, and brand engagement. Spearheaded multi-channel campaign execution including search, social media, display advertising, and email automation to maximize ROI. Implemented data-driven marketing strategies leveraging Google Analytics, Google Tag Manager, Adobe Analytics, and Adobe Launch for in-depth performance tracking. Optimized budget allocation, bidding strategies, and conversion funnels to enhance campaign efficiency and drive revenue growth. Managed and mentored a high-performing digital marketing team fostering innovation, collaboration, and results-driven execution. Led email marketing campaigns, improving customer retention, nurturing leads, and boosting engagement through automated workflows. Managed client communications delivering stra

Senior Digital Marketing Executive at Success Point College UAE