I am a results-driven Digital Marketing & E-commerce Specialist with over 10 years of experience in paid media, social content, influencer partnerships, CRM, and e-commerce growth. I excel at combining creative storytelling with data-driven optimization to drive measurable results. Highly goal-oriented, motivated, and adaptable, I thrive in fast-paced environments and embrace challenges with a collaborative mindset. I am skilled in Shopify, Etsy, TikTok Shop, Meta Ads, Email/SMS marketing, and affiliate programs. Through my hands-on leadership and strategic approach, I aim to build and grow brands and businesses with a passion for marketing innovation and customer engagement.

Oksana Diakonova

I am a results-driven Digital Marketing & E-commerce Specialist with over 10 years of experience in paid media, social content, influencer partnerships, CRM, and e-commerce growth. I excel at combining creative storytelling with data-driven optimization to drive measurable results. Highly goal-oriented, motivated, and adaptable, I thrive in fast-paced environments and embrace challenges with a collaborative mindset. I am skilled in Shopify, Etsy, TikTok Shop, Meta Ads, Email/SMS marketing, and affiliate programs. Through my hands-on leadership and strategic approach, I aim to build and grow brands and businesses with a passion for marketing innovation and customer engagement.

Available to hire

I am a results-driven Digital Marketing & E-commerce Specialist with over 10 years of experience in paid media, social content, influencer partnerships, CRM, and e-commerce growth. I excel at combining creative storytelling with data-driven optimization to drive measurable results. Highly goal-oriented, motivated, and adaptable, I thrive in fast-paced environments and embrace challenges with a collaborative mindset. I am skilled in Shopify, Etsy, TikTok Shop, Meta Ads, Email/SMS marketing, and affiliate programs. Through my hands-on leadership and strategic approach, I aim to build and grow brands and businesses with a passion for marketing innovation and customer engagement.

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Work Experience

Founder & E-commerce Marketing Specialist at Flamingo Fashion (Shopify & Etsy Stores)
January 1, 2017 - Present
Built a premium fashion brand with 6+ collections sold in 20+ countries. Managed monthly ad budgets between $3,000 and $5,000 on platforms such as Meta, TikTok, and Google, achieving a 4.2x ROAS. Increased online sales by 35% year-over-year, maintained an average order value of $200, and reduced cost per acquisition by 28%.
Founder & Marketing Director at Flamingo Dance & Fitness Studio | Miami, FL
January 1, 2025 - August 23, 2025
Attracted more than 1,200 clients in the first year and earned a nomination among the Top 100 Ukrainian-Led Businesses in the U.S. Managed monthly ad budgets from $1,500 to $3,000, achieving a 3.5x ROAS and reducing CPA by 22%. Increased memberships by 35% and grew Instagram followers to over 10,000, converting followers into repeat customers. Directed a team of over 12 professionals, ensuring high service quality and customer retention.
Founder & Digital Marketing Specialist at Online Course “Fitness for Pregnant Women”
January 1, 2025 - Present
Launched an online program with an automated funnel and content strategy. Generated 450+ visits within the first week using a $500 ad budget. Achieved a conversion rate of 7%, which is well above the industry average of 2–3%.

Education

Add your educational history here.

Qualifications

Master’s in Business Management and Organization, with Honors
January 11, 2030 - August 23, 2025
TikTok Academy - Media Buyer (Participating)
January 11, 2030 - August 23, 2025

Industry Experience

Retail, Education, Software & Internet, Professional Services, Travel & Hospitality