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I am a graduate in Sociology from the University of A Coruña, currently specializing in Digital Marketing with a strategic vision that merges social analysis and digital ecosystem optimization. My sociological background allows me to deeply understand consumption patterns, audience segmentation, and cultural dynamics influencing the online environment. This unique perspective enhances every SEO project I lead, aligning business objectives with the real needs of users. Currently, I am pursuing a Master's in Digital Marketing at UOC while working as an SEO technician at SmartClick Media. I deliver data-driven, user behavior-focused solutions based on continuous improvement using real KPIs. I aim to continue growing in social media and community management roles, leveraging my empathy, analysis, and creativity to connect with diverse audiences. I'm passionate about constant learning, exploring new tools, researching digital trends, and proposing impactful improvements.…I am a graduate in Sociology from the University of A Coruña, currently specializing in Digital Marketing with a strategic vision that merges social analysis and digital ecosystem optimization. My sociological background allows me to deeply understand consumption patterns, audience segmentation, and cultural dynamics influencing the online environment. This unique perspective enhances every SEO project I lead, aligning business objectives with the real needs of users. Currently, I am pursuing a Master's in Digital Marketing at UOC while working as an SEO technician at SmartClick Media. I deliver data-driven, user behavior-focused solutions based on continuous improvement using real KPIs. I aim to continue growing in social media and community management roles, leveraging my empathy, analysis, and creativity to connect with diverse audiences. I'm passionate about constant learning, exploring new tools, researching digital trends, and proposing impactful improvements.

Ana Castelo Barbeito

SEO Expert, Community Manager, Marketing Strategist, +2

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I am a graduate in Sociology from the University of A Coruña, currently specializing in Digital Marketing with a strategic vision that merges social analysis and digital ecosystem optimization. My sociological background allows me to deeply understand consumption patterns, audience segmentation, and cultural dynamics influencing the online environment. This unique perspective enhances every SEO project I lead, aligning business objectives with the real needs of users. Currently, I am pursuing a Master's in Digital Marketing at UOC while working as an SEO technician at SmartClick Media. I deliver data-driven, user behavior-focused solutions based on continuous improvement using real KPIs. I aim to continue growing in social media and community management roles, leveraging my empathy, analysis, and creativity to connect with diverse audiences. I'm passionate about constant learning, exploring new tools, researching digital trends, and proposing impactful improvements.…I am a graduate in Sociology from the University of A Coruña, currently specializing in Digital Marketing with a strategic vision that merges social analysis and digital ecosystem optimization. My sociological background allows me to deeply understand consumption patterns, audience segmentation, and cultural dynamics influencing the online environment. This unique perspective enhances every SEO project I lead, aligning business objectives with the real needs of users. Currently, I am pursuing a Master's in Digital Marketing at UOC while working as an SEO technician at SmartClick Media. I deliver data-driven, user behavior-focused solutions based on continuous improvement using real KPIs. I aim to continue growing in social media and community management roles, leveraging my empathy, analysis, and creativity to connect with diverse audiences. I'm passionate about constant learning, exploring new tools, researching digital trends, and proposing impactful improvements.

Available to hire

I am a graduate in Sociology from the University of A Coruña, currently specializing in Digital Marketing with a strategic vision that merges social analysis and digital ecosystem optimization. My sociological background allows me to deeply understand consumption patterns, audience segmentation, and cultural dynamics influencing the online environment. This unique perspective enhances every SEO project I lead, aligning business objectives with the real needs of users.

Currently, I am pursuing a Master’s in Digital Marketing at UOC while working as an SEO technician at SmartClick Media. I deliver data-driven, user behavior-focused solutions based on continuous improvement using real KPIs. I aim to continue growing in social media and community management roles, leveraging my empathy, analysis, and creativity to connect with diverse audiences. I’m passionate about constant learning, exploring new tools, researching digital trends, and proposing impactful improvements.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Técnico en SEO at SmartClick Media S.L.

February 1, 2023 - Present

Design and implement customized SEO strategies for clients across sectors such as health, eCommerce, tourism, and education. Perform comprehensive SEO audits (on-page, technical, off-page) prioritizing impactful actions for positioning and conversion. Optimize site structures, headings, internal linking, and metadata. Write and review content to increase organic traffic and capture specific search intentions. Coordinate with design and development teams for improved loading times, mobile adaptability, and user experience. Monitor results using tools like Google Analytics, Search Console, Looker Studio, SEMRush, Ahrefs, Sistrix, and Screaming Frog. Develop monthly client reports with clear insights and actionable recommendations. Participate in strategic decisions and cross-department campaigns integrating SEO with social media, email marketing, and paid media.