Available to hire
I am an experienced and professional Digital Marketing Manager with over 14 years of expertise in the online marketing industry. I blend creative and analytical approaches to solve problems, utilizing enthusiasm, motivation, and leadership skills to inspire my colleagues and drive successful results. My career has spanned diverse aspects of digital marketing, including SEO, SEM, social media management, campaign optimization, and client relations.
I take pride in staying current with emerging digital marketing trends and technologies, adapting strategies to optimize performance and growth. My goal is always to contribute to organizational success by designing innovative marketing solutions, managing budgets effectively, and delivering measurable outcomes across multiple digital channels.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Hindi
Fluent
Urdu
Fluent
English
Fluent
Arabic
Intermediate
Work Experience
Digital Marketing Manager at King’s College Hospital London Dubai
June 1, 2023 - PresentDevelop and execute marketing strategies and campaigns leveraging digital assistant technologies to engage customers across multiple digital channels. Successfully run performance marketing campaigns and monitor key metrics to optimize campaign effectiveness. Manage budgets and stay current on emerging trends to drive innovation and growth in digital marketing initiatives.
Sr. Digital Marketing Specialist at Adam Vital Hospital
June 1, 2023 - August 23, 2025Managed digital assets including website coordination with agencies, landing page optimization, content management, and SEO strategy development. Executed Google Ads and LinkedIn Ads campaigns, managed Google My Business accounts, online reputation, media buying, and social media marketing calendar. Conducted analytic reporting and email marketing campaigns.
Digital Marketing Specialist at Emirates Hospitals Group
March 31, 2020 - August 23, 2025Handled social media lead generation campaigns across platforms including Facebook, Twitter, Instagram, and LinkedIn. Developed and managed Google AdWords campaigns, performed SEO on-page and off-page optimizations, managed Google Analytics and Webmaster tools for local SEO and online reputation management.
Digital Marketing Specialist at Saudi German Hospital Dubai
March 31, 2019 - August 23, 2025Managed social media campaigns and PPC advertising across multiple platforms. Responsible for SEO campaigns including keyword research, content optimization, internal linking, and advertising network management such as Google Ads, Twitter Ads, and Facebook Ads. Oversaw Google Analytics and Webmaster accounts, local SEO, and lead generation.
Digital Marketing Lead at EC-Council Pvt. Ltd.
June 30, 2015 - August 23, 2025Drove new revenue through Google AdWords, SEO, and social media channels targeting the US market. Conducted keyword research, ad copywriting, account optimization, and client communications. Led team meetings, training, and coaching. Developed SEO structure for new websites and managed analytics tools.
Search Engine Marketing Analyst at VisaPro Immigration Services
December 31, 2011 - August 23, 2025Optimized site components, managed paid search campaigns via Google AdWords, Yahoo Sponsored Search, and MSN AdCenter. Conducted keyword research, bid management, A/B testing, and performance reporting. Provided recommendations for landing page tests and campaign improvements for clients.
Assistant Manager – SEO at Gifting Inc.
November 1, 2010 - August 23, 2025Coordinated with clients and managed a team of three to achieve search traffic targets. Performed on-page and off-page optimization including keyword analysis, meta tag optimization, submissions, and link building to improve website rankings and health.
Freelancer – SEO
August 1, 2008 - August 23, 2025Conducted keyword research using various SEO tools. Performed on-page and off-page SEO optimization including meta tags, headers, internal linking, sitemap generation, article and press release submissions, and SEO audits to identify site issues.
Digital Marketing Manager at King’s College Hospital London Dubai
June 1, 2023 - PresentDevelop and execute marketing strategies and campaigns utilizing digital assistant technologies to engage customers across various digital channels. Successfully running performance marketing campaigns on digital platforms, monitoring key metrics to measure campaign effectiveness and adjusting strategies accordingly. Stay updated on emerging trends and manage budgets to complete projects on time and within budget.
Sr. Digital Marketing Specialist at Adam Vital Hospital
June 1, 2023 - August 23, 2025Managed digital assets including website management, landing page optimization, content management, SEO strategy execution, and digital advertising (Google Ads, LinkedIn Ads). Handled online reputation management, media buying, and email marketing campaigns. Executed social media marketing calendars, community management, YouTube channel maintenance, lead generation campaigns, and social media budget management.
Digital Marketing Specialist at Emirates Hospitals Group
March 31, 2020 - August 23, 2025Managed social media lead generation campaigns across multiple platforms. Developed and managed Google AdWords campaigns for hospital departments, executed SEO strategies including on-page and off-page optimizations, and managed Google Analytics and Webmaster accounts. Focused on local SEO, online reputation management, and lead generation.
Digital Marketing Specialist at Saudi German Hospital Dubai
March 31, 2019 - August 23, 2025Responsible for social media campaigns management focused on engagement growth. Developed PPC advertising campaigns and managed SEO campaigns including keyword research and content optimization. Hands-on experience with advertising networks such as Google Ads, Facebook Ads, Instagram Ads, and Twitter Ads. Managed Google Analytics, Webmaster accounts, local SEO, online reputation, and lead generation.
Digital Marketing Lead at EC-Council Pvt. Ltd.
June 30, 2015 - August 23, 2025Drove revenue through Google AdWords, SEO, and social media channels. Conducted keyword research and created ad copy. Managed large datasets for ads using AdWords editor tool. Optimized Google AdWords and Bing Ads campaigns to achieve strong ROI. Provided strategic campaign planning for US market clients and conducted training sessions. Developed SEO structure for new websites and managed Google Analytics and Webmaster accounts.
Search Engine Marketing Analyst at VisaPro Immigration Services
December 31, 2011 - August 23, 2025Optimized site components including site architecture, page titles, and landing pages. Measured website and marketing promotion performance through analysis and A/B testing. Managed paid search marketing campaigns via Google AdWords, Yahoo Sponsored Search, and MSN Ad Center. Conducted keyword research, bid management, account structure management, and client reporting. Recommended landing page tests and assisted with multivariate testing.
Asst. Manager – SEO at Gifting Inc.
November 1, 2010 - August 23, 2025Coordinated with clients and managed a team of 3 members to achieve search traffic targets. Executed on-page optimization including keyword analysis, internal linking, and meta tag optimization. Performed off-page SEO activities such as search engine submissions, press release and article submissions, blog commenting, and forum postings. Maintained site health by fixing broken links.
Freelancer – SEO
August 1, 2008 - August 23, 2025Performed keyword research using SEO tools and executed on-page and off-page optimization techniques. Conducted SEO audits to identify and report website issues and provided recommendations for improvements.
Digital Marketing Manager at King’s College Hospital London Dubai
June 1, 2023 - PresentDevelop and execute marketing strategies and campaigns utilizing digital assistant technologies to engage customers across various digital channels. Successfully run performance marketing campaigns. Monitor and analyze key metrics to measure campaign effectiveness and optimize results. Stay up-to-date on emerging trends and technologies in digital marketing and manage budgets to ensure timely project completion within budget.
Sr. Digital Marketing Specialist at Adam Vital Hospital
June 1, 2023 - August 23, 2025Managed digital assets including website development coordination, landing page optimization, content management, and SEO strategy implementation. Executed Google Ads, Display Ads, LinkedIn Ads, and managed Google My Business accounts. Handled online reputation management, media buying, email marketing, social media marketing calendar, community management, YouTube channel maintenance, lead generation campaigns, and social media budget and performance reporting.
Digital Marketing Specialist at Emirates Hospitals Group
March 1, 2020 - August 23, 2025Managed social media lead generation campaigns on multiple platforms and developed Google Ad campaigns to generate leads. Handled SEO activities including on-page, off-page optimization, keyword research, and content optimization. Managed Google Analytics and Google Webmaster Central. Focused on local SEO, online reputation management, and lead generation.
Digital Marketing Specialist at Saudi German Hospital Dubai
March 1, 2019 - August 23, 2025Managed social media campaigns and developed engaging posts to increase engagement. Responsible for PPC advertising campaigns, SEO campaigns including on-page and off-page optimization. Managed advertising across Google Ads, Twitter Ads, Facebook Ads, and Instagram Ads. Oversaw Google Analytics and Google Webmaster Central and focused on local SEO, online reputation management, and lead generation.
Digital Marketing Lead at EC-Council Pvt. Ltd.
June 1, 2015 - August 23, 2025Drove new revenue using Google AdWords, SEO, and social media channels. Conducted keyword research, wrote ad copies, optimized Google AdWords and Bing Ads campaigns for ROI, and managed large data sets. Communicated with clients regarding online advertising schemes and strategies, conducted meetings and training, and managed Google Analytics and Webmaster Central accounts.
Search Engine Marketing Analyst at VisaPro Immigration Services
December 1, 2011 - August 23, 2025Optimized site components, measured website and marketing promotion performance with analysis and A/B testing. Managed paid search campaigns on Google AdWords, Yahoo Sponsored Search, and MSN Ad Center. Performed keyword research, bid management, matches type testing, and account structure management. Tracked campaign performance and prepared reports with recommendations.
Asst. Manager – SEO at Gifting Inc.
November 1, 2010 - August 23, 2025Coordinated with clients and managed a team of 3 members. Responsible for achieving search traffic targets, performing on-page and off-page optimization, including keyword analysis, internal linking structure, meta tag optimization, submissions to search engines and directories, and maintaining website health by fixing broken links.
Freelancer – SEO
August 1, 2008 - August 23, 2025Performed keyword research using various tools, on-page optimization (meta tags, content, internal linking, sitemaps), off-page optimization (article submissions, press releases, forum postings), and SEO audits to identify and report website issues.
Digital Marketing Manager at King’s College Hospital London Dubai
June 1, 2023 - PresentDeveloped and executed marketing strategies and campaigns that utilize digital assistant technologies to engage customers across digital channels. Successfully managed performance marketing campaigns, monitored and analyzed key metrics to optimize results, and stayed up-to-date on emerging digital marketing trends and technologies. Managed budgets ensuring timely and on-budget project completions.
Sr. Digital Marketing Specialist at Adam Vital Hospital
June 1, 2023 - August 26, 2025Managed website development coordination, content management, SEO strategy execution, Google Ads and LinkedIn Ads campaigns, online reputation management, media buying, and email marketing campaigns. Also handled social media marketing calendars, community management across platforms, YouTube channel maintenance, Google reviews monitoring, lead generation campaigns, and social media budget management.
Digital Marketing Specialist at Emirates Hospitals Group
March 31, 2020 - August 26, 2025Managed social media lead generation campaigns and Google AdWords advertising for hospital doctors and departments. Handled SEO, Google Analytics, Google Webmaster accounts, local SEO, online reputation management, and lead generation activities.
Digital Marketing Specialist at Saudi German Hospital Dubai
March 31, 2019 - August 26, 2025Managed social media campaigns with engaging posts across platforms including Facebook, Twitter, and Instagram. Developed PPC advertising campaigns, managed SEO on-page and off-page optimizations, and handled advertising networks including Google Ads, Twitter Ads, Facebook Ads, and Instagram Ads. Managed Google Analytics and Webmaster accounts and led local SEO and online reputation management initiatives.
Digital Marketing Lead at EC-Council Pvt. Ltd.
June 30, 2015 - August 26, 2025Drove new revenue through Google AdWords, SEO, and social media channels. Conducted keyword research, ad copy writing, large data set management, and campaign optimization for US market clients. Communicated with clients about advertising schemes, provided strategic planning for campaigns, conducted team reviews, and trained individuals on Google AdWords. Managed Google Analytics and Webmaster Central accounts.
Search Engine Marketing Analyst at VisaPro Immigration Services
December 31, 2011 - August 26, 2025Optimized site components including architecture and landing pages, performed quantitative analysis and A/B testing, managed paid search marketing campaigns across Google AdWords, Yahoo Sponsored Search, and MSN Ad Center. Performed keyword research, bid management, account structure management, and campaign performance tracking. Prepared client reports with recommendations and conducted landing page tests.
Asst. Manager – SEO at Gifting Inc.
November 30, 2010 - August 26, 2025Coordinated client communications and led a team of 3 to achieve search traffic targets. Performed on-page optimization including keyword analysis, internal linking, and meta tags, as well as off-page optimization like search engine submissions, press releases, social bookmarking, blog commenting, article submissions, and forum postings. Maintained website health by fixing broken links.
Freelancer – SEO
August 31, 2008 - August 26, 2025Conducted keyword research, on-page optimization (meta tags, headers, content, linking, sitemaps), off-page optimization (article and press release submissions, forum postings, blog commenting), and SEO audits to identify and report website issues.
Education
Master of Business Administration (MBA), Information Technology at Punjab Technical University
January 1, 2007 - January 1, 2009Bachelor of Technology (B.Tech), Information Technology at Jawaharlal Nehru Technological University
January 11, 2030 - August 23, 2025Master of Business Administration (M.B.A.), with specialization in Information Technology at Punjab Technical University
January 1, 2007 - January 1, 2009Bachelor of Technology (B.Tech) with specialization in Information Technology at Jawaharlal Nehru Technological University
January 11, 2030 - August 23, 2025Master of Business Administration (M.B.A.), Information Technology at Punjab Technical University
January 1, 2007 - January 1, 2009Bachelor of Technology (B.Tech), Information Technology at Jawaharlal Nehru Technological University
January 11, 2030 - August 23, 2025Master of Business Administration (M.B.A.) at Punjab Technical University
January 1, 2007 - January 1, 2009Bachelor of Technology (B.Tech) at Jawaharlal Nehru Technological University
January 11, 2030 - August 26, 2025Qualifications
Google AdWords Certified
January 11, 2030 - August 23, 2025Inbound/Digital Marketing Certified from HubSpot Academy
January 11, 2030 - August 23, 2025Google AdWords Certified
January 11, 2030 - August 23, 2025Inbound/Digital Marketing Certified from HubSpot Academy
January 11, 2030 - August 23, 2025Google AdWords Certified
January 11, 2030 - August 23, 2025Inbound/Digital Marketing Certified from Hubspot Academy
January 11, 2030 - August 23, 2025Google AdWords Certified
January 11, 2030 - August 26, 2025Inbound/Digital Marketing Certified from HubSpot Academy
January 11, 2030 - August 26, 2025Industry Experience
Healthcare, Professional Services, Education, Travel & Hospitality, Software & Internet
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