Available to hire
I am an experienced creative storyteller with a passion for leveraging social strategy to grow and engage audiences. Over the years, I have developed expertise in managing and creating engaging Reels, TikToks, and graphics that boost brand awareness and foster strong community affinity.
I thrive in fast-paced environments where collaboration across teams and clear communication are key. I enjoy juggling multiple projects with tight deadlines while pitching creative campaigns that deliver measurable results and elevate brand presence on social media platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Digital Content Producer at Philadelphia NBC 10
December 31, 2024 - August 24, 2025Launched and grew the TikTok account to nearly 100K followers by leading strategy development and content creation. Created and edited engaging short-form videos, graphics, and social media posts, which resulted in a 35% increase in audience interaction on Instagram and TikTok. Developed social media strategies across platforms including X, Facebook, Instagram, TikTok, and YouTube to build and drive engagement.
Engagement Producer at St. Louis Public Radio
January 1, 2023 - August 24, 2025Managed X, Facebook, and Instagram accounts, publishing over 50 posts per week across platforms. Packaged daily and weekly local newsletters that were distributed to over 50K subscribers. Utilized analytics to track and optimize social media performance, improving engagement and conversion rates.
Local Reporter, Baltimore at NewsBreak
June 1, 2022 - August 24, 2025Created and curated a weekly newsletter that grew the subscriber base to over 5K subscribers in under six months by focusing on engaging content and audience needs. Crafted compelling social media content to establish and grow the newsroom’s presence across key social media platforms. Edited peers' work to ensure accuracy and compliance with editorial standards and style guidelines.
Reporter at State College Centre County Gazette
April 1, 2019 - August 24, 2025Worked efficiently under tight deadlines while managing multiple stories and collaborating seamlessly with editorial and social teams. Contributed to SEO initiatives by optimizing content, improving branding, and enhancing content discoverability.
Editorial Assistant at Philadelphia Penn Memory Center
August 1, 2018 - August 24, 2025Curated and managed a weekly newsletter distributed to over 4K subscribers. Managed the editorial calendar and generated content for X (formerly Twitter) and Facebook.
Education
Bachelor of Arts in Print and Digital Media Journalism at Penn State University
January 1, 2015 - January 1, 2019Qualifications
Industry Experience
Media & Entertainment, Professional Services
Here you can find examples of IG reels, TikTok videos and IG carousel posts.
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